farmraiser intro deck
TRANSCRIPT
2031 Hampden Road, Flint, MI 48503 | [email protected] | 202-327-1883 | www.FarmRaiser.com
Reinventing the Product Fundraiser!
Confidential
Mark W. AbbottFounder and [email protected]
Shariff ElsheikhTechnologist and [email protected]
2231 Crystal Dr. #1000, Arlington, VA 22202 – [email protected] -- 202-327-1883 – www.farmraiser.com
Product Fundraising +
Local Farmers & Food Entrepreneurs
Product-driven Peer & Crowd Fundraising
I nc reased Money fo r Schoo l s /Groups G rowth f o r Loca l Food Economies Engaged , Hea l thy S tuden ts & Fami l i e s
The IMPACT:
$20+B Product Fundraising IndustryT h e O P P O R T U N I T Y:
2,000+ Fundraising Companies.The largest, Sallie Foster, has <3% market share.
FRAGMENTED
THE PROBLEM PRODUCT FUNDRAISING IS:
Minimal access to capital = little innovation.Ripe for disruption.
OUTDATED
Customers & Parents call it a ‘necessary evil’ that is:UNLOVED
EXPENSIVE+/- 65% funds raised leaves the community
POOR QUALITY
Preservative andsugar-filled offerings
BEHIND THE T IMES
No community serviceor civic engagement
Mark W. AbbottFounder & CEO
LEADERSHIP & KEY STRATEGIC PARTNERS
Shariff ElsheikhLead Technologist & CRO
Japhet KoteenPartnerships Director and CMO
Lauren SmithChief Cultivator – Sales & Merchandising
Partnered with:
FA R M R A I S E R I S A S U S TA I N A B L E W AY T O R A I S E M O N E Y
WE HAVE: Differentiated Model & First Mover Advantage. Market Traction - 10,000+ Customers-supporters. Authentic brand with local partners. Systemic & sustainable approach to fundraising
and community wellness.
WE ARE SCALING WITH: Dynamic Platform & Integrated Mobile Apps. Trusted National Orgs for Marketing Channels Replicable lead generation and sales process. SaaS customers with pre-existing campaigns Market Returns + Social Benefits.
We connect farmers and food entrepreneurs with groups that want to raise money by selling healthy, local products.
Schools & Organizatio
ns Students
Farmers & Artisans
Customer -Supporters
» Profitable, Transparent & Sustainable Fundraising.
» Fun, Mission- Driven Sales.
» Built-in Service & Education Opportunities
» New Customers & Increased Sales.
» Great Community Connections.
» Value Pricing with Healthy, Local Products.
OUR WINNING VALUE PROPOSITION85% of every sale stays in the community
DESKTOP & MOBILE FOR A PAPERLESS EXPERIENCE
TRACTION & IMPACT $240,000+ in Sales & Contributions in 22 States21,000 Products delivered to 10,000+ Customer-Supporters in 150+ campaigns121 active farmers/artisans & 350+ SKUs15,160 email list growing at 10% per Month31,000+ Platform visitors since January 2016Comp Sales-to-Date
$95,000 generated for local food economies$124,000 generated for local causes
Q1-2 2015 Q1-2 2016$14,204 $55,282
Indicator Model 2014 2015
Revenue Per Champ 18.10 9.60 15.6
% Revenue from Cash 17% 15.23% 10%
Avg. Price/Unit 18.00 16.00 11.00
Avg. Units/Student 10 6 14.8
Champ-Sellers/Campaign 25 18 20
Campaign Renewal Rate 80% 70% 70%
OUR KPIs--WE ARE DATA DRIVEN
Total Potential North American Market
$20 BillionProduct Sales / DIY Events / Cause-Related Retail/crowdfunding
Initial Addressable MarketProduct Fundraising in U.S.
$6 Billion
Share of Target Market (SOM)2016-2017 Goal
$100 Million10% = $10 million
MARKET SIZE
FINANCE MILESTONES & RAISE TERMS• Proof of Concept -- MVP
2013 - Founders + Pre-Seed Note
$175K
• Platform Build -- Product Market Fit -- $200k+ Sales
2014/15 - Seed Round Conv.
Notes $365,000
• Early Growth Capital - Sales of $2.2MM by YE 2017
2016 - Current Equity Raise
Goal: $700k - $1.2M
CURRENT RAISE TERMSRaise Goal: $1.2MMValuation: $3,750,000A-1 Preferred StockOpening Date: May 2, 2016
Minimum Offering: $700,000Minimum Purchase: $50,000Slots Remaining: 10Close Date: November 30, 2016
We believe the way to sustainably strengthen our communities and fund critical school- and civic-related activities is to support the growth of local food systems. By giving students the tools to advocate for and sell wholesome, local products, we are restoring value and purpose to annual fundraising rituals that have lost their way in a sea of sugar and junk food. --Mark W. Abbott, Founder
“I just love what FarmRaiser’s done for my son and his school...he was so excited to help pack the blueberry preserves and to make sure we bought some for our family...” --Parent, Seattle, WA
J O I N T H E M O V E M E N T & F U E L Y O U R C A U S E
Contact us [email protected]