farm credit canada sept. 19, 2012
DESCRIPTION
The presentation given to the Farm Credit Canada marketing group in September, 2012. The presentation covers Neuromarketing, Social Media (Facebook and Twitter only),TRANSCRIPT
the marketing revolution
what you need to know about an interconnected world
how many searches a day does
google perform?
how many searches a day does google perform?
over
3,000,000,000
(3 billion)
how many
tweets are
tweeted per day?
how many tweets are tweeted per day?
340 million
how many
videos are viewed on
youtube per day?
how many video’s are viewed on youtube per day?
over 4,000,000,000 (4 billion)
what the hell is
neuromarketing?
what have marketers done to the
supermarket?
what do companies know about you based on your
credit card?
meet the
morgensons
17 microphones
35 hidden cameras
15 hidden crew members
“the results proved beyond any doubt whatsoever that marketers, advertisers, and big business have nothing at all compared to the influence we consumers have on one another.”
-martin lindstrom
word spreads quickly these days
“a 2011 american farm bureau federation survey found that among the 98 percent of farmers and ranchers aged 18-35 who have access to the internet, 76 percent of them use social media.”
what’s the secret to
facebook?
allow people to
waste time with you.
what’s the secret to
twitter?
bring something of value to the
party
remember
entertain or solve a problem
what’s the most
powerful form of
marketing?
word-of-mouth
is still the most powerful form of marketing.
Its just easier now.
join therevolution
the future of marketing is
social objects
there is no such thing
as a neutral brand
impression
Remember:
no one retweets,likes, or shares
“pretty good”
people only go on the internet for two reasons, to either
solve a problem or
to be entertained.
nothing else.
#occupycombine
32 blogs on
www.agriculture.alltop.com
so the three things to remember…..
1. people only go on the internet for
two reasons, to either
solve a problem orto be entertained.
2. the future of marketing is
social objects
3. there is no such thing as a
neutral brand impression
Sources: http://harvestpublicmedia.org/blog/859/agriculture-finding-its-voice-social-media/5http://www.hubspot.com/watch-the-state-of-seo-and-internet-marketinghttp://app.farmlogs.com/#mapBrainfluence: 100 Ways to Persuade and Convince Consumers with
Neuromarketing by Roger Dooley Brandwashed by Marting LindstromHow We Decide by Johan Leherhttp://www.earthlyissues.com/images/exxon_valdez_01.jpghttp://thesocialskinny.com/99-new-social-media-stats-for-2012/http://www.facebook.com/AgChatFoundation?ref=tshttps://twitter.com/agchathttp://marketingland.com/youtubes-stunning-stats-4-billion-daily-views-an-hour-of-video-uploaded-every-second-
4139http://www.youtube.com/watch?v=x0EnhXn5boMhttp://www.youtube.com/watch?v=cXvU_cIjkrghttp://www.youtube.com/watch?
v=6ntDYjS0Y3w&feature=player_embedded
@jephmaystruck
www.strategylab.ca