[EN / US | TV NOVA]

Who are we?

„We are Fairy Tailors. We sew brands‘ stories that arouse interest, evoke emotions, and

become an unique experience. All of that on social media which we just love.”

What can we do?

Light bulb moments

How do we think?

What?

What do we follow?

values

What did we accomplish?

Keep on browsing!

Strategy

1. Partial content production for selected Facebook profiles of

Nova TV group with following objectives to improve: – Organic reach – Engagement – Total number of Likes – Total number of Comments and Shares

2. Communication "before" / "after" analysis, reporting and

generating recommendations for further improvement.

Brief

Output FAN BASE *)

1. Number of Facebook fans was increased by 3,5 %. 2. The average weekly increase was 1.327 fans.

TOTAL ORGANIC REACH (not-paid) *)

1. Total Reach was increased by 12%. 2. Posts published on the Facebook profile TN.cz during the reporting period

were viewed on average by 183,000 more visitors / week than during the previous period.

ENGAGEMENT and USERS ACTIVITY *)

1. Engagement was increased by 0,4 %. 2. Number of active (engaged) users was increased during the reporting

period by 31,026 users / week on average compared to the previous period.

*) We did not use any kind of paid advertising during the campaign (Facebook Ads) Total Reach = The number of people who viewed any activity of the Page including Page

posts, posts to the Page by other people, Page ads, mentions and check-ins.

People engaged = The unique number of people who liked, commented, shared or clicked the Page posts.

Results

Communication

Communication

Communication

Communication

• Summary statistics and monitored factors on selected Pages for 10/2014.

Analysis

• Content distribution in relation to the number of reactions to the posts.

Analysis

Analysis

1. Reach and Engagement is highest on Thursday between 10AM and 8PM.

2. Posts are most commented 2 hours after being published.

3. Average post lifetime is 9 hours and 45 minutes.

Analysis

1. Link posts are the most common form of content on TN.cz profile.

2. Engagement caused by this type of content (Link posts) is very low.

3. The most efficient way to improve engagement is posting pictures.

4. Communication lacks any video content that would be hosted directly on Facebook.

Analysis

1. Geographical distribution of fans

2. The number of fans‘ reactions to content

Enjoyed it? Let us know!

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