[EN / US | AladinE]

Who are we?

„We are Fairy Tailors. We sew brands‘ stories that arouse interest, evoke emotions, and

become an unique experience. All of that on social media which we just love.”

What can we do?

Light bulb moments

How do we think?

What?

What do we follow?

values

What did we accomplish?

Keep on browsing!

Strategy / Communication

AladinE is a French premium brand producing creative products for kids and adults, which are characterized by high quality and high added value.

Our goal was to define a brand‘s communication strategy on social media

in accordance to the brand archetype, key atributes, and product portfolio. The main topic of the brand‘s communication is modern education; education

of parents who "enjoy being parents"; collaboration with experts at the field of special education; support and motivation for everyone who wants to create and inspire others.

Almost 50% of customers who made a purchase at the e-shop (direct or assisted

conversion) pursuant to Facebook communication were new customers. In just 2 months of our work Facebook became the third most powerful tool that had been generating more than 20% of e-shop turnover in a given period of time.

Within 3 months of collaboration we increased conversions by more than 200%. *) We did not use any kind of paid advertising during the campaign (Facebook Ads).

Results

Brief

ROI

318 % after 2 months from the beginning of the FB campaign.

414 % after 3 months from the beginning of the FB campaign.

Idea

Strategy

Strategy

Archetype

Ruler

Creator

Innocent

Sage

Explorer

Hero Sage

Jester

Outlaw

Everyman

Lover

Caregiver

Change Order

Social

Ego

Creator „If you can imagine it, you can also do it.” To create something of enduring value. To materialize a personal vision. Dreams, fantasies, flashes of inspiration. 1) Creativity and resourcefulness in imitation. 2) Fulfilling a personal vision. 3) Creating works that affect others, culture, and society.

Strategy

Archetype

Motto

Core desire

Challenge

Stages

Call

Strategy

The Creator is inherently unconventional, does not try to fit in, but to express himself. The Creator moves wherever creative projects are born. The Creator brings innovations - new products, production processes, new approaches to marketing. The Creator is usually not tolerant of sloppy mass production and a lack of creativity and quality. The Creator uses things not to impress, but to express himself. The Creator in each of us is also attracted by other people's artwork. It can be not just a picture in a gallery, but also a well-designed product. The Creator - as an artist - paints a picture that reflects his soul. The Creator - as an entrepreneur - does business in his own way and often has no idea how to do it. The Creator - as an innovator at any field - is turning his back on the traditional concept and uses his unique ability to see the world differently.

Character

Communication

Communication

Communication

Communication

Communication

Communication

Communication

Communication

Communication

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