Facial Expression Research:

Millum & Ferguson

When researching into facial expressions I came

across two individuals who identified different

style I could have my model do.

Trevor Millum Marjorie

Ferguson

Trevor Millum

Carefree

Practical

Seductive

Comic

Catalogue

Trevor Millum identified when conducting a

study into women's magazines

these male facial expressions:

Carefree

Often smiling or grinning

Active

Vibrant

Practical

Concentrating

Mouth closed

Sometimes a slight

frown

Engaged on the

business at hand

Seductive

Eyes less wide

Less reserved but still

self-sufficient and

confident

Slight smile possibly

Comic

Deliberately ridiculous

Exaggerated

Pulling faces for the

benefit of the viewer

Catalogue

Neutral Look

Artificial

No personality

Eyes most likely open

wide and a smile but

remains vacant

Wax like

Marjorie Ferguson

Chocolate Box

Invitational

Super-Smiler

Romantic or Sexual

Majorie Ferguson studied the types of facial

expressions of women in cover photos. She

identified these four types:

Chocolate Box

Half or full smile

Lips together or slightly

parted

Teeth barley visible

Full or three quarter fact to

camera

Invitational

Emphasis on the eyes

Mouth shut or with only a

hint of a smile

Head to one side or looking

back on the camera

Super-Smiler

Full face

Wide open toothy smile

Head thrust forward or

chin thrown back

Hair often wind blown

Romantic or Sexual

Male and female aka ‘two

somes’

Overtly sensual or sexual