Ferguson facial expressions.

Chocolate Box

This facial expression usually consists of either the full face or three quarters of the face facing the camera. It has a half or full smile with hardly any teeth visible, lips are usually together or parted slightly.

It brings across a chilled, careless look that also feels welcoming and warm.

InvitationalThis facial expression always has the mouth closed with either a very slight smile or pout, no teeth ever show. Head is always only showing one side or looking back to camera and there is usually emphasis added onto the eyes.

It brings across a mysterious feel and draws the readers in as it makes it look very interesting.

Super-smiler Very toothy smile, full facial expression. Hair usually looks messy or is blown by wind for effect. Head is usually forward or thrown back, very expressive.

It brings across a very happy and excited feel, welcoming to the reader.

Romantic or sexual

Usually includes a male and a female, posing very close together to show affection, never a full smile usually a calm facial expression.

It brings across a feel of romance and love, very relaxed and still.

Millum Facial Expressions.

CarefreeUsually smiling or grinning, look very chilled and relaxed and effortless.

Brings across a relaxed feel to customers.

Practical

Usually look like they’re concentrating, mouth closed, sometimes even look like they are frowning slightly.

Brings across a relaxed effortless feel.

Seductive

Usually the expressions aren’t as reserved, still have quite a confident facial expression and versions of the expression that aren’t as serious may even include a slight smile.

Brings across quite a cheeky and chilled feel to the cover, not too raunchy though.

ComicDeliberately comical, pulling funny faces, exaggerated, normally standing close.

Brings across a fun element to the cover, something that interests the reader.

Catalogue

Usually look very ‘dummy like’ and artificial, don’t have to b in a specific position but eyes are usually looking at the camera widely. Sometimes they may even smile, a very empty look.

Brings across mystery as the look makes the model look like they’re in deep thought.