facial coding: the missing piece to your content marketing strategy
TRANSCRIPT
The Missing Piece To Your Content Marketing Strategy
Facial Coding
Interactive Strategies Conference #IS2016
We Make Gut Reactions In 3 Seconds
…Or Less
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What If You Could Test The Exact Moment Your Campaigns Illicit A Certain Emotion?
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Emotient Focus Group
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Recording In Progress
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Recording In Progress
The Only Thing Anyone Should Care About Is Where The Eyes And Ears Of Everybody Are.-Gary Vaynerchuk
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55% of Communication Comes Through Facial Expressions
38% of Communication Comes Through Tone of Voice
7% of Communication Comes Through Verbal Exchange
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Say ____ Feel Gap
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Facial Coding Action System
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AngerFear
SadnessDisgust
Contempt Surprise Happiness
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Universal Emotions
Pioneered Facial Coding For BusinessHolds 10 PatentsAuthor Of Emotionomics
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Image By Always With Honor
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