facebook update #dme14
TRANSCRIPT
Facebook Update
2014
Trends News Feed Honoring your content
Trends
Gobal Monthly Active Users
Facebook users transitioning from desktop to mobile
751M54%YOY growth
Source: Facebook earnings call, May 2013
62% of smartphone owners
consume news on their device each week, 36% do so each day
Most people now use their mobile phones for news
Source: Pew “State of News Media 2012”
Facebook is an important source of mobile news
Source: Pew “State of News Media 2012”
67% of smartphone owners follow news recommendations from Facebook
Facebook is an important source of mobile news
Source: Pew “State of News Media 2012”
67% of smartphone owners follow news recommendations from Facebook
Overall, more news being discovered through Facebook
Major news websites in the U.S. now get 23% of external traffic from Social
Source: Simple Reach, May 2013
Facebook drives more traffic
Facebook drives 2.5x more traffic than Twitter
Content lives longer on Facebook
Facebook drives users back to news sitesMajority of people (77%) follow news links to consume the full story
Source: Pew “State of News Media 2012”
Facebook drives users back to news sitesMajority of people (77%) follow news links to consume the full story
60%return daily
1.1B 751M
Source: Facebook earnings call, May 2013
80Minteractions about the
Boston Marathon bombings on 4/15.
News Feed
Most time is spent on News Feed
Most time is spent on News Feed
Getting the most from News Feed
Cultivate an active community for your Page
• Highlight breaking news
• Use a conversational tone, find your voice
• Provide analysis and commentary on link shares
• Ask questions & respond
• Share visual content
• Vary your post type
Post shareable content
The most sharable content….
• is personal
• expresses identity
• is visual
Nail your headline and test relentlessly
“The difference between a good headline and a bad headline can be just massive…we see 20% difference, 50% difference, 500% difference. A really excellent headline can make something go viral.”
– Peter Koechley, Upworthy
Make your content easy to share
Make sure your content looks great when shared
Make sure your content looks great when shared
ADDITIONAL
BASIC
iOSSDK 3.8
▪People can share to News Feed and Timeline without logging in
▪They can tag friends and places in story for additional context and distribution
▪Developers can use custom actions to tell stories through the Open Graph
Native Share Dialog
App attributioniOS 6 Share Sheet
Story attributed to iOSNative Share Dialog
Story attributed to your App
Honoringyour content
24 Tiny Turtles Who Need a Reality Check!huffingtonpost.com!All these little turtles have two things in common: 1. They’re very tiny.!
Wow, super tiny!
Wow, super tiny!
24 Tiny Turtles Who Need...!huffingtonpost.com
24 Tiny Turtles Who Need a Reality Check!huffingtonpost.com
The Four Pillars of Publishing on Facebook
Create engaging content people will share, and test it
Make it easy to share your content from your site
Optimize OG tags so content looks great when shared
Cultivate an active community for your page
Resources for News
• Portal: Case studies, best practices and moredevelopers.facebook.com/media
• Page: Facebook related announcements and updates
facebook.com/fbmedia
• Group: News, media and publishing & Facebook facebook.com/groups/329990863789747