facebook messenger update
TRANSCRIPT
Hi.AUGUST 6, 2014
Agenda: Facebook Messenger
• The News
• The Landscape
• The WHY
THE NEWS
Revenge of Facebook Messanger
(and the micro app)
FB Messenger: The Details
• Messenger is much faster. FB research indicated that people reply about 20% faster on Messenger than on Facebook.
• Messenger is a free app that works just like texting. Messaging, domestic and International calls (over Wi-Fi)
• You can also use the camera in Messenger to instantly send selfies, other photos and videos.
• Create groups for the people you message most and send stickers.
Facebook Messenger Details
THE LANDSCAPE
ACROSS THE WORLD
MOBILE ECOSYSTEMS
COMPETITION IN MESSAGING CONTINUES
The question of
“app vs. mobile web”
has shifted to
“one app vs. two”
But- consumers question the utility…
THE WHY
WHY IT MATTERS TO MARKETERS
1. DATA
2. CRM
DATA
DATA
DATA
CRM
CRM:
