facebook influence on university students' media habits
DESCRIPTION
Slides used for presenting the omonymous paper at #MiT7 - Media in Transition Conference, MIT, Cambridge, MA - 13-15 May 2011TRANSCRIPT
influence on
university students'
media habits
qualitative results from a field research
It is everywhere!
A research about...
Internet usage among undegraduate students
Facebook impact on media habits
Meanings associated with online activity
This study is a spin-offof a quantitative research
involving 2200+ students
(1088 in 2008, 1123 in 2009)
Connected!
30%
70%
at least 1h/dayLess than 1h/day
21%
65%
14%
beginnerbasic level usersexperts
(Self evaluation)
And the old media?
53% 47%
watch TV at least 1h/daywatch TV less than 1h/day
66%34%
2008 2009
take 100 people...
27 of them uploaded videos on Youtube
12of them wrote at least once
on Wikipedia
take 100 people...
(while 51.6% consults it “very often”)
3.6 uploaded photos to Flickr
take 100 people...
1.7used Slideshare for sharing their presentations
take 100 people...
only
They know about...
0
25,00
50,00
75,00
100,0082,3081,5077,3077,3072,8070,20
don’t
even
And bloggers are diminishing...
57,8%42,2%
64,3%
35,7%
2008 2009
But where are all the connected
people?And what do they do there?
Short answer:
They are on
Remember
no campuses
no official fraternities, leagues, clubs
no yearbooks
we are talking of Italian students, which means:
Slightly longer answer:
0
15
30
45
60
doesn’t
know FB
knows FB
, doesn
’t use
it
seldom
uses
FB
often u
ses FB
59,4
10,2
23,0
2,27,98,2
26,0
50,4
2008 2009
Longer answerinterviews toundergraduatesshowed us30
their media habits +the role of Facebook in
their lives
checking university-related contents
communicating with friends
consuming audio-visual material
In questionnaires they decleared they went online mainly for...
0
0,02
0,03
0,05
0,06
0,08
fb_dislike fb_like internet_dislike internet_like
Some analysis...
0
0,02
0,03
0,05
0,06
0,08
relationships
fb_dislike fb_like internet_dislike internet_like
Some analysis...
Facebook use
awareness
0
0,02
0,03
0,05
0,06
0,08
fb_dislike fb_like internet_dislike internet_like
Some analysis...
blogging
privacy
old media
0
0,02
0,03
0,05
0,06
0,08
fb_dislike fb_like internet_dislike internet_like
Some analysis...
social inclusion
relationships
0
0,02
0,03
0,05
0,06
0,08
fb_dislike fb_like internet_dislike internet_like
Some analysis...
blogging
sharing
tv
internet usage
It is useless, but I am using it!
PROs and CONs of
it helps staying in touch with people!
It's easy
and it's cheap!
PROs:
CONs: It is all about exhibitionism and curiosity
It is a place for superficial
relationships
CONs:There’s content that doesn't matter, but entertains
My privacy is at risk!
vs. mobile phones
Perceived as cheaper
Handy and trendy
Allows real interaction
Frivolous content is the norm
It is seen as a sort of strategy
to protect privacy
Frivolous content is the norm
It is seen as a sort of strategy
to protect privacy
Conclusions...
The use of Facebook is mainly instrumental
used to “orchestrate
face-to-face hanging
out” (Ito et al., 2010)
Students tend to deprecate it, mostly for contents and privacy issues
Conclusions...
but web 2.0 should mean sharing, above all - are our students being too serious?
Media platforms have switched
Conclusions...
students appear to be
very savvy in finding the
entertainment they want...
Conclusions...
Digital skills are not so common
many of the interviewees saw themselves as digital
immigrants!
So what?didn’t
probably change the
habits
in terms of sharing and prosuming contents
it most likely
changed interpersonal
communicationsquantitatively
redefining other media or formats
uses
(Remember: this is an Italian point of view)
