Facebook in the Workplace: Managing your Online Identity 

Bart Ragon

This class is in Beta . . .

. . . Are there certain things that you would like to cover during this class?

References

Links and referenceshttp://delicious.com/bartman92/HSL_Idenity_Class

Slideshttp://www.slideshare.net/CMHSL/facebook-in-the-work-place

Who has a Facebook account?

Who has a Twitter account?

Who has a LinkedIn account

Who has a Google account?

Who has found it hard to separate ones personal life from their professional life?

Let’s get started

Why is this relevant?

Source: http://stephenslighthouse.sirsidynix.com/archives/2009/08/generational_di.html

The Danger of Facebook

The Danger of Facebook

Bart goes to a New Years Eve party as the designated driver and posts this picture.

Bart’s long lost acquaintance from college comments, “You look so wasted”

All of Bart’s professional colleagues now think Bart is a party animal and gets wasted.

The Danger of Facebook

An old friend posts a picture from 12 years ago and tag your name. All of your friends see this.

This photo is NOT Bart

The Danger of Facebook

Safeguarding your Facebook Privacy

1. Organize Friends in Lists2. Customize Profile Privacy3. Set Facebook Privacy Level of Photo Albums4. Restrict Search Visibility5. Control Automatic Wall Posts and News Feed Updates6. Set Facebook Wall Privacy7. Avoid Appearing in Advertisements8. Protect Yourself from Friends’ Applications9. Privacy from Your Applications10. Quitting Facebook? Delete, Don’t Just De-Activate Your Account

Addition:11. Blocking your mother-in-law

Source: 10 Solid Tips to Safeguard Your Facebook Privacyhttp://www.makeuseof.com/tag/the-complete-guide-to-facebook-privacy/

Woos using Facebook at UVa

The University EOPAlderman LibraryScholars LabResearch Computing LabCME

Facebook for Departments

Groups

Fans

Personal Sites

Woos using Facebook at UVa

Woos using Facebook at UVa

Woos using Facebook at UVa

Getting to know your users

Future Trends?

Facebook, Policy, and UVa

UNIVERSITY OF VIRGINIAOFFICE OF GENERAL COUNSELWeb Stewardship, Web Responsibilities

“Another example of pre-existing contractual constraints is in the area of music performance rights. The University has performance rights to music through campus BMI and ASCAP licenses. Under those licenses, recordings of performances can be posted to University owned and operated websites. However, the ASCAP and BMI campus licenses do not authorize posting performances to commercial or other third-party sites such as YouTube, ITunesU, Facebook, etc. Again, when in doubt, check license terms!”

“Faculty who require students themselves to engage in new media by uploading their course projects to websites such as YouTube, Facebook, Wikipedia, etc., must pay careful attention to the license language of the relevant sites. Such “click through” licenses will typically require a statement of copyright compliance and also impose indemnification requirements on the individual posting the work.”

Concerns

What about HIPAA?

Should a doctor be ‘friends’ with a patient?

Should you be friends with your boss?

Should a clinical department have a Fan page?

Should a tenured researcher be friends with a colleague? With a graduate assistant? With a student?

Tweets!

Direct Tweets

Reply Tweets

More Twitter commands - http://help.twitter.com/portal

#Hashtags

Are there groups in Twitter?

Searching Twitter

TweetScan – Search for Keywords and/or get an email when your phrase is mentioned. http://www.tweetscan.com

Search.twitter – Real-time searching with advanced options. http://search.twitter.com/

Twopular – Track Twitter trends. http://twopular.com/

TweepSearch – Bio and location information. http://tweepsearch.com/

Organizing Twitter

Connecting Twitter

Mining Twitter

Departmental Twitter

Be a little cautious and explore

Lock your profile (or not)

Never use your password on suspicious third party sites

Don’t be to specific

Have a strong password

Be aware of the Connections Tab

Never violate HIPAA

Use it

Friend people, organizations, companies, whoever is in your circle.

Networking

Profile Information

Profile Information

Managing your profile

Profile Information

Spying

Preventing spying

Display Name

Groups

Groups

Groups

Google DocsGoogle GroupsGmailBloggerYouTubePicasaReaderEtcEtcEtc

Knol?

Lots of Google all over the place

Google and PLoS

Google and PLoS

Google and PLoS

Google and your profile

Take home points

Always look at the privacy settings

Be aware of those agreements you accept

Never violate HIPAA

If for an organization- feed what you start- look for appropriate uses- find ways to connect with users- advertise and self promote