Facebook for Business12 Secrets to Market Your Business Better

Facebook Marketing Success

1 - Our Approach2 - Why Social Media Matters3 - The Customer & Prospect Journey = Strategy!4 - Discover How Facebook Really Works 5 - 12 Best Practices - 12 Secrets!6 - Q&A

1 - Our Approach

The Case of the Frustrated Business Owner

SocialMediaExaminer.com

Mashable.com

1 - Congratulations, you’re a Content Company!2 - Lynda.com can teach “how to’s”3 - Avoid YouTube4 - Learn from SocialMediaExaminer.com5 - Keep current with Mashable.com

1 - Our Approach Your Takeaways

2 - Why Social Media Matters

6 degrees of separation 4.74

Word of

Mouth

SocialRecommendation68%More Likely

1 - It’s where the eyeballs are2 - Direct dialogue with customers & prospects3 - Social connections influence others!4 - Accelerates WOM5 - The conversation is happening with or without you6 - How can you stay TOM if nobody sees you?

2 - Why Social Media Matters Your Takeaways

3 - The Prospect & Customer Journey

Prospects

Customers

Prospects

Customers

Content Connection

1 - Your prospects are on a journey towards purchase.2 - Today, more of the sales cycle happens without you. 3 - You must think like the customer(s!)4 - Different customers have different needs/pain points.5 - Focus on overall business goals; then plan your marketing.

3 - The Prospect & Customer Journey Your Takeaways

4 - How Facebook Really Works

The ReachProblem

SUCCESS = AUDIENCE X ENGAGEMENT

Content is King!

ENGAGEMENT propels CONTENT!

5 - 12 Best Practices

Share with the 80/20 Rule

Use an Editorial Calendar & Well

Use an Editorial Calendar & Well

Leverage your Page feed

Share with optimal frequency

Share at optimal times

Optimize post length

Vary & use optimal content types

Show, don’t tell

Monitor & respond

Advertise for New Likes

SUCCESS = AUDIENCE X ENGAGEMENT

Promote posts strategically

Facebook Advertising• Unprecedented Targeting• Low Cost; High Impact• Custom Audiences - Email• Lookalike Audiences

Learn from your Insights

Summary

1 - Share with the 80/20 Rule2 - Use an Editorial Calendar and Content Well3 - Leverage your Page news feed4 - Share with optimal frequency5 - Share at optimal times6 - Share “right sized” content

Summary

7 - Vary and use optimal content types 8 - Share, not tell 9 - Monitor and respond. 10 - Advertise for new Likes11 - Promote posts12 - Use & learn from Facebook Insights