eliances secrets of facebook tony felice

‘Secret Session Social Media’

Copyright 2016 Eliances. All Rights Reserved

Tony [email protected]


‘Secret Session Social Media’What will we learn today?

Secrets: Small to medium sized businesses not big corporations

What is the real market like?

What are the real opportunities?

Tools you may not know about

Tips to beating the system



The truth:

People have limited attention spans

They are exhausted from being bombarded with content

People HATE advertising … unless…

It is NEARLY impossible to reach all of your followers

You BETTER have mobile content



MEET YOU!



Source: Time, mag. Microsoft Study 2015



PEOPLE DON’T HAVE TIME OR PATIENCE FOR:

Grandiose Self Promotion

Seemingly FALSE claims

Null Hypothesis

Same old Same old

Irrelevance or Tacky


‘Secret Session Social Media’WHAT PEOPLE DO HAVE TIME FOR:

Clever

Funny/Witty

Emotional

Sensational (sometimes)

Neighborly (paying it forward) Source: years of trial and error experienceScience: http://blog.hubspot.com/marketing/human-attention-span-decreased#sm.0001f7m61w7hqe9311142qrnotxal



PLEASE DON’T WASTE PEOPLE’S TIME WITH :0

-Tons of clicking to find the content they want

-Tons of pop ups asking them to sign up for your free stuff

- Information buried buried buried

REDUCING FRICTION: Top Marketing Trend, 2016



KNOW WHAT GOOD CONTENT IS:

- Engages- Celebrates the product without selling- Assumes the reader is intelligent- Has gorgeous photography- Uses a few relevant hashtags



TOOL: INSIGHTS



When to post

Click here



Know thy audience

Know thy content



Are you doing this?

Is this cool or cheesy?

Are you responding?

ARGH!Use this



Ugh!

Reality Check



SECRET: A way around.

1,715 friends176 followers

Non promotionalPlug.



Personal postPage post



Start Trek Legend George Takei7 million followers30,000 likes6,000 shares

Cool: YesAnswered Prayers? No

There is no free lunch.

LIGHTENING IN A BOTTLE – it can happen



Nothing beats Good old fashioned Beautiful, meaningful Content delivered toYour CORE audience

1225 reached

SECRET: like as

I took this with a DSLR



When do you Boost a Post versus Run an Ad.

- When you want engagement and likes? - Help I’m CONFUSED!

There is no magic bullet. The answer is as varied as the kinds of businesses there are and the things people want and need.



To drive traffic using FB



MISTAKE? Maybe, is radius good enough?



This give you more fire power



What do you REALLY wantTo do?



People who live here?

People who travel in this location?



Define your audience by what they like



SECRET: click Browse

Choose by BEHAVIOR

Powerful!


‘Secret Session Social Media’SECRET

Use retargetingTo cost effectivelyReach yourExisting audience



KEY FACEBOOK TRENDS:

Be RelevantGood video is killer contentMore people browse on mobile devices than PCsThe search function is maturingMaximize organic Facebook reach before advertisingFacebook’s audience is grayingUse your own mailing lists to target customers


‘Secret Session Social Media’RECAP:

Be relevantReduce frictionBe mobileUse analyticsFocus on contentUse tricks to sharing your contentLeverage the ad function to reach people based on BEHAVIOR not INTERESTSUse the power editor to test different versions of your adsUse conversion tracking toolsUse retargeting ads to cost effectively reach your FB fansFacebook is PART of your marketing plan NOT THE ANSWER to your PRAYERS


‘Secret Session Social Media’THE BOTTOM LINE:

Likes and Followers DO NOT MATTER

FACEBOOK DOES NOT MATTER ON ITS OWN – it’s part of an ecosystem

The key is finding the influencers who can help you grow your business



NOTHING REPLACES COMMON SENSE AND DON’T FALL FOR GIMMICKS



www.felicewhitney.com

eliances secrets of facebook tony felice

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