PowerPoint

Hashtag and Hashtagging

Hello, My name if Roy Fang.

Today I am very glad to be here to share with you my love and passion towards hashtag and hashtagging.

So that is me with a brief intro that you have seen from the event site.

You and I both know what we are really here for today, so, honestly, I put the banner of the Asian Food Festival on the cover slide of my deck.

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#JimmyFallon #Hashtalking

My love and passion of hashtag started in 2013 after stumbling upon this video clip, and I am going to show it to you.

Jimmy Fallon is the master of hashtag and hashtagging, he sees a lot of hashtags and he actually #hashtalks in his show.

Funny or not?

I wish I can do what he just did in the video. But nevertheless, next, is the official definitions of a hashtag from wikipedia.

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#HashtagDefined

I am not going to go over this definition with you here, cause you will be able to find it in wikipedia, but I want to point it out that hashtags are created and used by USERS, and we are all USERS

In one sentence, I will just say: Hashtags are hyperlinks created by users and used by users.

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#Hashtag101Characteristic ExampleAlphanumeric text string, literal or figurative#Rio2016Hyperbolic - eMojiable#Loose Grammar#HowDoYouKFCClickable - Hyperlink#TryMeDouble edged Sword#myNYPDCan be #HowDoYouKFC (01/28/2014 ~ in use )#CokeCanPics (06/09/2015~abandoned 01/11/2016)#ShareWithACoke (10/13/2016~ abandoned 05/16/2016)#SayItWithPepsi (12/22/2015~ in use )

I have compiled this chart to get into some detailed characteristics of hashtag4

#Rio2016 Alphanumerical text string Literal or figurative _ is OK

Hashtag is normally an alpha-nummerical text string, #Rio2016 is a perfect example to display!

#Rio2016 explodes on social media during Olympic Games opening ceremony, with extimated 160 million total interactions

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#

Hyperbolic Emoji OK

*Medium dependent

http://www.digitaltrends.com/social-media/twitter-promoted-stickers-price/https://www.buzzfeed.com/alexkantrowitz/promoted-stickers-on-twitter-cost-at-least-500000?utm_term=.hkY7k1W3R#.yyVGK3XzVhttp://www.digitaltrends.com/social-media/twitter-direct-message-button/

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#HowDoYouKFCParalanguageLoose Grammar

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#TryMeClickableHyperlink

#myNYPDDouble-Edged SwordCallout forSwarmed in

The New York Police Departments callout for people to tweet photos with the citys police officers but it turned out to be a PR nightmare.

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10 Social Hashtags (March 2016)Ferguson 27.2mLoveWins 12.8mBlackLiveMatter 12.0mIndyRef 8.5mSandy 7.2m

https://www.washingtonpost.com/news/the-switch/wp/2016/03/21/these-are-the-10-most-influential-hashtags-in-honor-of-twitters-birthday/IceBucketChallenge 6.2m (ALS awareness)BringBackOurGirls 6.1mPrayforJapan 4.0mYesAllWoman3.7mGivingTuesday 3.1m

The hashtag s use range from sarcasm and trolling to awareness of social causes from online to real world10

Can be #HowDoYouKFC (01/28/2014 ~ in use )#CokeCanPics (06/09/2015~abandoned 01/11/2016)#ShareWithACoke (10/13/2016~ abandoned 05/16/2016)#SayItWithPepsi (12/22/2015~ in use )Rio2016 Hashtagged but unregistered http://www.bbc.com/news/blogs-trending-36915565

Could you get into in trouble for using the hashtag #Rio2016?

It depends on who, or what, you are.For ordinary people the answer is a definite no. You can use it in posts about your favourite athlete as much as you like.

But for companies it's a different matter. And the United States Olympic Committee has been accused of "bullying" firms that aren't official sponsors, to prevent them joining in the social media conversation about the upcoming games.

Like any major sporting event the organisers of the Olympics go to huge lengths to protect the rights of corporate sponsors who invest over a billion dollars in the games.

Ahead of London 2012 they even briefly banned those working on the opening and closing ceremoniesfrom buying chipsbecause McDonalds had signed an exclusive sponsorship contract to be the only chip retailer in the park.

But since then, new regulations have allowed them to go even further in their quest to guard the Olympic image. In 2013 the first US applications to trademark hashtags started being submitted. And while it's impossible to stop ordinary people talking about the event online using registered hashtags, it is now possible to restrict what companies do.

Olympic organisers duly added hashtags to a list of trademarks they had already secured including the use of Rio 2016 to promote chemical products, varnishes and even egg incubators.11

Search Engine 2.0 Acid Test1.01.X2.0GoogleFBIGPinterestYouTubeTumblr

Kevin Shively, senior marketing manager at Simply Measured, suggests to Amanda Walgrove onContently, Understanding the network and audience youre marketing to is crucial no matter where you are, but even more so on Tumblr, which has managed to maintain an underground appeal to a lot of niche markets.12

Search 1.0

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Search 2.0

Webring?

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#GenC

anyone with even a tiny amount of creative talent can (and probably will) be part of this not-so-exclusive trend.17

#GenC

#LeoTheLion

If you understand Lionese what Leo said is Art for ArtIf I can roar like leo, I will roar something different.

Please allow me to borrow this expression from Leo: Art for Arts Sake and change it into # for @s Sake19

Art for Arts Sake

Hashtag For Brands Sake

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#EsuranceSweepstakes

#BrandBowl is a micropage run by Postano copmay during the Superbowl Sunday to monitor and see which ads resonated with TV watchers the most21

#PeopleDriveHashtags#CashDrivePeople

Source: http://www.postano.com/blog/the-winners-of-the-brandbowl

The big winner of the #BrandBowl was Esurance and their #esurancesweepstakesthat gave out $1 million to 17 people who used their hashtag. The hashtag was used over 99,000 times with 1.5 million retweets resulting in 787 million overall impressions on Twitter and Instagram.22

#PepsiHalfTime

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@nateog

https://blog.twitter.com/2016/introducing-promoted-stickers

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#SayItWithPepsihttps://twitter.com/nateog/status/765650050462654464

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#HalfAMillionTab

#500KPerkToTakeHome

https://ezwoot.com/TJCLA (ulr case sensitive) https://twitter.com/b2chttps://Instagram.com/HashtagMarketing

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Online version, still image only

#CoffeeBreakWithDani

#SueBZimmerman ( #Sue )

#chiaozza

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