eye to eye - christopher young opticians · varilux xclusive 4d is the best varilux progressive...
TRANSCRIPT
www.cyoungopticians.co.uk 46 High Street, Shepton Mallet, Somerset. BA4 5AS t: 01749 380043
1
Volume 3 Issue 6 December 2017 Designed by R. Young. Written by C. & R. Young
EYE TO EYE
As you may have heard, Mary finally retired at the
end of October. We had a lovely meal at The Litton
Pub and Hotel Near Wells, owned and run by Sally
Billington, one of our iPlan clients, and we ended the
evening drinking Southern Comfort and hot choco-
lates sitting around their fire pit with blankets to keep
us warm. I presented Mary with a Raymond Weil
watch to thank her for her many years of dedication
to the business. We were sad to say goodbye, but
having said that, she is back working with us again
next week as Chloe is on holiday and we are short
staffed! We are looking forward to catching up on her
so-called retirement news.
Rebecca joined us with the intention of taking over as
manager from Mary, but having suffered a few per-
sonal problems she left at the same time as Mary.
Juliet has very kindly and competently stepped into
the role of manager, so I am about to employ anoth-
er Eyewear Advisor to complete the team and ensure
that we can continue to offer outstanding customer
service.
Naomi our new optometrist joined us this week to fill
OUR TEAM
Well, this started out as the October newsletter, then became the November issue and I have finally found time to
get it written in time for Christmas.
We are having far and away the busiest autumn ever and I am very grateful for your ongoing support and positive
comments the business, the team, and, occasionally the newsletter!
In this issue I am going to bring you up to date with current and future changes in the team structure, as well as
introducing new technology that we have in the practice and the launch of a new Any Distance, or varifocal lens
design from Essilor, the makers of Varilux, our main lens supplier.
Merry Christmas & Happy New Year 2018
Mary showing off her retirement presents.
Mary’s leaving meal at The Litton.
L to R: Mary, Chloe, Tracy, Myself, Linda, Rebecca, Juliet.
www.cyoungopticians.co.uk 46 High Street, Shepton Mallet, Somerset. BA4 5AS t: 01749 380043
2
the large hole left by Lewes. As I mentioned in the
previous newsletter she trained at Oxford Eye Hospi-
tal before moving to live near Bath with her husband.
She has been working in a small and relatively quiet
practice in Radstock so her first week here has been a
bit of a baptism of fire, but she has coped well and is
enjoying herself.
NEW EQUIPMENT I have always been keen to be able to offer the most
modern technology available to our clients.
In the summer I invested in a Phoropter for the large
consulting room to replace the trial frame and sepa-
rate lenses that I have used for the last 31 years.
It is controlled from a dashboard on the computer
monitor and links to the test chart providing seamless
integration at the click of a mouse. The main benefit
for me is that my arms aren’t stretched out all the
time which causes all sorts of postural problems. The
benefit for you is that it saves you having to wear the
heavy trial frames which often leave a red mark on
the bridge of your nose.
So far, the phoropter is only in the large consulting
room, but now that Naomi has moved in there I think
I will have to invest in one for the other room.
The other piece of equipment that I have installed is
called a VisioOffice and it is designed to take the criti-
cal measurements required for the latest generation
of high tech personalised lenses.
We all use our eyes slightly differently. Some people
move their heads more, whilst others move their
eyes. Our eyes are also slightly different sizes so have
different centres of rotation, and some scan smoothly
across a page whilst others track in a more jerky fash-
ion.
All of these traits are individual to the person, so the
VisioOffice is designed to measure these and allow us
to create bespoke lenses for each person creating the
ultimate visual experience. These measurements can
be applied to the whole range of Essilor varifocal
lenses, but are especially useful in the new top range
of ‘X’ Design lenses (more of these later).
I will continue to assess and install the latest equip-
ment in the practice to provide the very best experi-
ence and products for our clients.
A NEW WORLD From Essilor
Today, everything has changed. We live in a 24/7 con-
nected world, where multitasking is part of our nor-
mal life. With our behaviours evolving, our visual
needs are also different from what they used to be.
Our posture and the way we look at things has
changed.
Everything that matters happens within arms’s reach
and that’s why your near vision and what you can see
Naomi fully installed in the consulting room
Naomi and Tracy using the Phoropter
www.cyoungopticians.co.uk 46 High Street, Shepton Mallet, Somerset. BA4 5AS t: 01749 380043
3
between 40-70cm is so important.
Acknowledging today’s new visual needs, the Varilux
team of experts have developed the new generation
of Varilux lenses, VariluxXclusive 4D.
Powered by its breakthrough new Xtend technology,
Varilux Xclusive 4D extends your vision like never be-
fore.
EXTENDED VISION
Varilux Xclusive 4D is the best Varilux progressive lens
allowing you to seamlessly capture every detail within
arm’s reach with high precision, as well as beyond.
You will enjoy outstanding sharpness, continuous vi-
sion and fluidity from near to far.
Varilux® Xclusive 4D lenses dramatically reduces head
movement so you don’t have to find the sweet spot.
VARILUX XCLUSIVE 4D, THE MOST INNOVATIVE
VARILUX LENS ON THE MARKET
The performance of Varilux Xclusive 4D is enhanced
by high tech personalisation parameters, including a
brand new parameter called Near Vision Behaviour.
Your optician will take a number of thorough meas-
urements using a device called Visioffice. This state-of-
the-art device will take 7 measurements to ensure
that the lenses you wear are fully personalised to you,
your posture and your visual behaviour. Your lenses
will be unique to you and deliver the best visual expe-
rience.
You will experience accelerated fluidity of vision with-
in arm’s reach. Adaptation to your lenses will be very
easy and quick.
INSPIRED BY YOU, POWERED BY MORE THAN 55
YEARS OF INNOVATION
Varilux research and development team puts you first,
using a unique process named LiveOptics. It combines
the latest optical research with observation and
testing by glasses wearers in their daily lives.
To ensure your entire satisfaction, Varilux Xclusive 4D
lenses were conceived with 2,742 glasses wearers
across the world. Varilux new lens generation gets
stunning results through this process.
My comments
We have fitted a few of these now, and one of our iPlan
clients, Murray Stewart, reported that the vision is very
clear with the ‘X’ lens design, and the measurements taken
with the VisioOffice have definitely added to the quality of
the vision and the comfort of wearing the lens. He is very
happy with the result.
Chloe demonstrating the Visio Office.
www.cyoungopticians.co.uk 46 High Street, Shepton Mallet, Somerset. BA4 5AS t: 01749 380043
4
I’D LIKE TO OFFICIALLY WELCOME ALL OUR NEW CLIENTS FROM THE LAST TWO MONTHS
OR SO:
Tony S, Mr Oliver R, Mr Jason C, Mrs Vanessa W, Mrs Lorraine B, Mr Christopher C, Mrs
Natasha P, Miss Indie S, Master Harley S, Mr Ceri H, Master Ewan W, Master Archer S K,
Master Bede J, Miss Nareena M, Mrs Marta T, Mrs Linda L, Mr Edward G, Miss Daisy D, Mr
Derek W, Miss Kitty M, Ms. Hannah H, Mrs Cobi S, Mrs Joyce C, Mrs Lesley R, Miss Anna H,
Master Samuel B, Miss Poppy R, Miss Maisy R, Miss Ioana B-D, Mrs Anne L, Master Felix S,
Master Stanley H, Master Benjamin W, Mr Elliott P, Mrs Christine P, Miss Olivia G, Mr
Archie A, Mrs Deborah L, Mr Kevin R, Mr Richard B, Mrs Sarah R, Mr Krzysztof J R, Miss
Penelope L. Miss Evelyn L, Master Jesse H, Master Spencer S, Mrs Christina P, Miss Gemma
H, Miss Bethany B, Mrs Barbra L, Mr Alan M, Mr Alan B, Miss Clara P, Mr Michael H, Mr
Brian H, Mr Christopher S, Mrs Sue D, Mrs Gillian W, Master Zac B, Miss Layla F, Mrs Tho-
ra (Joan) B, Mr Michael C, Miss Milly L, Mr Robert T, Miss Mia G, Miss Alice D, Mr Marcus
B, Mr Richard M, Mr Richard M, Mr Colin R, Mrs Jacqueline R, Mr Robert P, Miss Eduarda
S, Master Albert B, Mr Peter M, Master Marcus K, Mrs Inguna K, Mrs Rachel B, Miss Kealey
G, Master Seth I, Mr Richard A, Ms. Francesca W, Mr Charlie McC, Mrs Kathleen G, Miss
Gabrielle E, Miss Imogen H, Mrs Meryl G, Mr Yilli P, Mrs Jennie A, Mrs Elizabeth H, Miss Zo-
ey B, Miss Eve S, Dr Penny R, Miss Natasha H, Mrs Jocelyn B, Mr Gary W, AND FINALLY Mr
Mark G.
WE ARE GLAD & THANKFUL YOU FOUND US
is a monthly (ish) conversation about life as it looks
from the helm of Christopher Young Opticians…..
I believe in relationships and we really value having
a strong relationship with our customers. This is our
way of being open and showing people what we’re
like.
For regular clients, many of you only come in once a
year or once every two years. So we can go a long
time without seeing you. And a lot can happen in a
year or two, hence we like to keep in touch.
For new customers, as we grow I don’t personally
meet lots of you. This unusual publication is an open
dialogue between us so that you can get to know
who we are as a company. And painful as it can be,
we like to show some of our personality. We’re not a
WELCOME
EYE TO EYE faceless company.
The feedback is invaluable. I am extremely interest-
ed in what our customers have to say. I enjoy re-
sponding to the comments. And finally I enjoy writing
it!
Please send your thoughts and comments on what
we are talking about to:
Every month I try to rise to the mammoth challenge
of making an “opticians newsletter” a riveting read. If
I’ve failed, in your eyes, to do that, you can unsub-
scribe by just sending an email to: