2019 marketing directory · 2019. 10. 31. · contra vision ® looking to stand ... boost varilux...

2019 Marketing Directory

Contents

* Euromonitor, Eyewear 2019 edition; Essilor International SA Company; Retail value sales at RSP.

ORDER FROM:Fax: 01454 281 282

Contact your Essilor Business Develpment Manager or

Trade Marketing consultant

Trade marketing

Whether it is supporting a promotion or a big practice anniversary let Essilor help you to promote your practice. We can use our knowledge and expertise to be your own ‘pop up’ marketing department when you need us.

For more information please contact a member of the Trade Marketing team or your Essilor Business Development Manager.

Website supportTake advantage of our preferential rates for website development.

Servicesl New website buildl Improve existing websitel Search engine optimisation

Mail dropFind new patients with a targeted mail drop.

Servicesl New patient data purchasel Mailer design l Print and post service

Bespoke POSWhether it’s banners, posters, signage or leaflets let Essilor support your business with high quality point of sale.

Servicesl Artwork design servicel Comprehensive range of materials and finishesl Single items to large print runs

Contra Vision®

Looking to stand out with a striking window visual? Why not try a Contra Vision® window vinyl.

Services l Bespoke size and designl Professionally fittedl Lets light into the practice

Out of home mediaMake booking out of home media such as bus shelters and billboards easy.

Services l Site identification and bookingl Artwork designl Production and install service

PressInterested in press advertising? Let Essilor take out the leg work.

Servicesl Media buying servicel Publication audit including circulation, target market and catchment areal Advert design

Contents

EssilorEyezenBoost

Varilux

Eye ProtectSystem

VariluxX series

VariluxE series

DispensingMats

VariluxDigitime

TransitionsLove ‘em

or leave ‘em

CrizalSapphire UV

Sunwear MiscellaneousXperioPolarised Bolon

CrizalPrevencia

TransitionsLight

Intelligent Lenses

See More.Do More.

VariluxPhysio 3.0

TransitionsStyle Mirrors

EssilorEyezen

Start

See More. Do More.


Email: [email protected] your Essilor Business

Development Manager

Available while stocks last

A Brand A1 PosterQuantity: 1Part No. 57-11-005

B Brand A2 PosterQuantity: 1Part No. 57-11-001

C Brand A4 ShowcardQuantity: 1Part No. 57-11-013

D POS CubeQuantity: 1Part No. 57-11-002

E Offer A1 PosterQuantity: 1Part No. 57-11-003

F Offer A2 PosterQuantity: 1Part No. 57-11-004

G Offer A4 ShowcardQuantity: 1Part No. 57-11-012

H Offer Recall DLQuantity: Pack of 50Part No. 57-11-011

I Offer Recall DLQuantity: Pack of 50Part No. 57-11-006

J Window StickerQuantity: 1Part No. 57-11-014

K Window StickerQuantity: 1Part No. 57-11-016

A

E

J

B

F

K

C

G

L

D

H

M

I

L Patient Reminder CardQuantity: 1Part No. 57-11-009

M Patient Reminder CardQuantity: 1Part No. 57-11-010

Varilux



Development Manager


A DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-015

B Varilux Boutigue BagQuantity: 1VLS points: N/APart No. 57-17-002

A

B

Varilux X series



Development Manager


A Varilux Xclusive DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-260

B Varilux X Track 2 DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-262

C Varilux X design DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-261

D Varilux Did You Know DL Patient LeafletQuantity: Pack of 50VLS points: N/APart No. 57-01-263

E Varilux Xclusive Optician BrochureQuantity: 1VLS points: N/APart No. 57-02-272

F Varilux X series Optician BrochureQuantity: 1VLS points: N/APart No. 57-02-271

G A1 PosterQuantity: 1VLS points: N/APart No. 57-04-172

H A2 PosterQuantity: 1VLS points: N/APart No. 57-04-173

A B C D

E F

G H I J

I Cleaning ClothQuantity: Pack of 10VLS points: 500Part No. 57-50-024

J Crib sheetsDownload from product page on Essilor website


For more information please visit: https://ecp.essilor.co.uk/supporting-you/

personalised-marketing

NEW

EMBRACEEVERYDETAIL

OF YOUR WORLD

ASK US ABOUT VARILUX® X SERIES™

LENSES TODAY

#1 PROGRESSIVE LENSBRAND WORLDWIDE*


*Most sold progressive lens brand worldwide according to

Essilor’s market calculations.

NEW

EMBRACEEVERYDETAIL

OF YOUR WORLD


LENSES TODAY



*Most sold progressive lens brand worldwide according to

Essilor’s market calculations.

Your website here

NEW

EMBRACE EVERY DETAIL OF YOUR WORLD


LENSES TODAY

NEW

EMBRACE EVERY DETAIL OF YOUR WORLD

#1 PROGRESSIVE LENSBRAND WORLDWIDE*#1 PROGRESSIVE LENS

BRAND WORLDWIDE*

*Most sold progressive lens brand worldwide according to Essilor’s market calculations.


LENSES TODAY

Available in various sizes.Personalised versions available on request.

Varilux X series digital content

Web banners

Designs available for Facebook, Twitter and Instagram

Social media

Varilux E series



Development Manager



B Leaflet DispenserQuantity: 1VLS points: N/APart No. 57-08-230

C A4 ShowcardQuantity: 1VLS points: N/APart No. 57-05-046

D A1 PosterQuantity: 1VLS points: N/APart No. 57-05-040

E A2 PosterQuantity: 1VLS points: N/APart No. 57-05-045

F Optician BrochureQuantity: 1VLS points: N/APart No. 57-02-100

A B C

D E F

Varilux E series reduce distortion to make

adapting to your new glasses easy so you can enjoy wearing them immediately

VARIFOCALS WHICH CUTTHE SWIM FACTOR

Varilux E series reduce distortion to make

adapting to your new glasses easy so you can enjoy wearing them immediately


Your website here

Varilux E series reduce distortion to make adapting to your new glasses easy so you

can enjoy wearing them immediately


Varilux E series reduce distortion to make adapting to your new glasses easy so you

can enjoy wearing them immediately



Varilux E series digital content

Web banners


Social media




Varilux Physio 3.0



Development Manager



B A4 ShowcardQuantity: 1VLS points: N/APart No. 57-04-108

C A1 PosterQuantity: 1VLS points: N/APart No. 57-04-085


E Optician BrochureQuantity: 1VLS points: N/APart No. 57-02-029

A B

C D E

Varilux Digitime



Development Manager



B Optician BrochureQuantity: 1VLS points: N/APart No. 57-02-255




F Crib sheetDownload from product page on Essilor website

A

B C

D E F

YOUR DIGITAL ACTIVITIESFULLY ENJOY

EXPERIENCE SUPER SHARP VISION,

WHATEVER YOU DO.


EXPERIENCE SUPER SHARP VISION,

WHATEVER YOU DO.

Your website here


EXPERIENCE SUPER SHARP VISION, WHATEVER YOU DO.


EXPERIENCE SUPER SHARP VISION,WHATEVER YOU DO.


Varilux Digitime digital content

Web banners


Social media




Crizal Prevencia


B A1 Poster (Woman)Quantity: 1VLS points: N/APart No. 57-08-108

C A2 Poster (Man)Quantity: 1VLS points: N/APart No. 57-04-168

D A2 Poster (Kids)Quantity: 1VLS points: N/APart No. 57-04-110

A

B C D



Development Manager

Available while stocks lastOrder with your VLS points via VLS Loyalty Portal

Crizal Sapphire UV



Development Manager


A B C D

E F G H


B A6 PostcardQuantity: Pack of 50VLS points: N/APart No. 57-05-120

C Cleaning ClothQuantity: Box of 100VLS points: 2000Part No. 57-50-025

D POS CubeQuantity: 1VLS points: N/APart No. 57-06-020


F A2 PosterQuantity: 1VLS points: N/APart No. 57-04-182

G A4 ShowcardQuantity: 1VLS points: N/APart No. 57-05-116

H Optician BrochureQuantity: 1VLS points: N/APart No. 57-02-285

I Leaflet DispenserQuantity: 1VLS points: N/APart No. 57-08-115

I

Essilor Eyezen Boost



Development Manager


A DL Patient Leaflet Quantity: Pack of 50 VLS points: N/A Part No. 57-01-046

B Optician Brochure Quantity: 1 VLS points: N/A Part No. 57-02-090

C A4 Showcard Quantity: 1 VLS points: N/A Part No. 57-05-102

D A1 Poster Quantity: 1 VLS points: N/A Part No. 57-05-017

E A2 Poster Quantity: 1 VLS points: N/A Part No. 57-05-020

F Smartphone Leaflet Quantity: 1 VLS points: N/APart No. 57-01-021

G Cubes Quantity: 1 VLS points: N/APart No. 57-08-227

H Crib sheetDownload from product page on Essilor website

AB C

G

D E F

H

Essilor Eyezen Start



Development Manager


A Optician Brochure Quantity: 1 VLS points: N/A Part No. 57-02-090

B Crib sheetDownload from product page on Essilor website

A B

KEEPYOURFOCUS*

*WITH EYEZEN™ 0.4, EYES WILL NOT TIRE BY COMPENSATING ACCOMMODATIVE POWER DROP DURING AT LEAST 20 MINUTES OF NEAR WORK.

©ESSILOR INTERNATIONAL - FEBRUARY 2018. ESSILOR® AND EYEZEN™ ARE TRADEMARKS OF ESSILOR INTERNATIONAL. FRAME: FACE À FACE.

KEEPYOURFOCUS*



Your website here



KEEPYOURFOCUS*

KEEPYOURFOCUS*




Essilor Eyezen digital content

Web banners


Social media




Eye Protect System



Development Manager



B Leaflet DispenserQuantity: 1VLS points: N/APart No. 57-08-253




F Optician BrochureQuantity: 1VLS points: N/APart No. 57-02-270

G Crib sheetDownload from product page on Essilor website

A B C

D E F

G

Transitions light intelligent lenses



Development Manager



B A4 ShowcardQuantity: 1VLS points: N/APart No. 57-05-037


F Collection GuideQuantity: 1VLS points: N/APart No. 57-02-006

G POS CubeQuantity: 1VLS points: N/APart No. 57-08-040

A B C

C Cleaning ClothQuantity: Pack of 100VLS points: 2000Part No. 57-50-023


GD E F

Transitions Love ’em or leave ’em



Development Manager



B Guarantee CardQuantity: Pack of 50VLS points: N/APart No. 57-20-001

A

B

Transitions Style Mirrors



Development Manager


A A4 ShowcardQuantity: 1VLS points: N/APart No. 57-05-050

B Dispensing sheetQuantity: 1VLS points: N/APart No. 57-10-012

C POS CubeQuantity: 1VLS points: N/APart No. 57-06-019



F Sample folderQuantity: 1VLS points: N/APart No. 57-99-030

A

D E

B

F

C

Sunwear



Development Manager


A Sunwear BrochureQuantity: 1VLS points: N/APart No. 57-02-023

C Sunwear Dispensing matQuantity: 1VLS points: N/APart No. 57-04-166

C Sunwear Tint FolderQuantity: 1VLS points: 11,500Part No. 57-50-036

A

C

B

Xperio Polarised



Development Manager


A DL Patient Leaflet Quantity: Pack of 50 VLS points: N/APart No. 57-01-025

B Xperio A5 Postcards Quantity: Pack of 50 VLS points: N/APart No. 57-02-230

C Demo Unit Quantity: 1 VLS points: N/APart No. 57-50-027

D A1 Poster Quantity: 1 VLS points: N/APart No. 57-04-072

E A2 Poster Quantity: 1 VLS points: N/APart No. 57-04-075

F Shelf Wobbler Quantity: 1 VLS points: N/APart No. 57-04-078

G A4 Showcard Quantity: 1 VLS points: N/APart No. 57-04-052

H Leaflet Dispenser Quantity: 1 VLS points: N/APart No. 57-08-056

I Guarantee Card Quantity: Pack of 50 VLS points: N/APart No. 57-20-010

J Cube Quantity: 1 VLS points: N/APart No. 57-06-017

Don’t forget your

prescription sunglasses!

Ask your optician about

Visit your optician to ask about Xperio polarised sun lenses

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All sunglasses are not the same. Xperio lenses

are so superior to other sun lenses that they

take outdoor vision protection to a whole new

level. From exceptional colour and clarity to

unparalleled UV protection, Xperio lenses gives

you the best vision under the sun! Optician’s Stamp:

www.essilor.co.uk

Don’t forget your prescription sunglasses.

Going on holiday?

Par

t N

o. 5

7-20

-010

TERMS AND CONDITIONS Your guarantee starts on the date shown overleaf which is the date the lenses were despatched to your optician.

The guarantee is valid for 60 calendar days. If you aren’t 100% happy your optician will replace your Xperio polarised sun lenses with the equivalent tinted lenses and will offer a refund for the price difference.

The guarantee is only valid at this practice and is not transferable.

Your XPERIO POLARISED SUN LENSES60 day guarantee

Your XPERIO POLARISED SUN LENSES60 day guarantee

Starts from date of despatch:(Your guarantee expires in 60 days)

Optician’s stamp:

A C

B

D

E F G H

I

J

every detail

Experience

every detail

Experience

Your website here

Experience every detail

Experience every detail


Xperio polarised digital content

Web banners


Social media




Bolon



Development Manager


A Brand BookQuantity: 1VLS points: N/APart No. 57-30-005

B A4 Optical ShowcardQuantity: 1VLS points: N/APart No. 57-03-012

C A4 Sunwear ShowcardQuantity: 1VLS points: N/APart No. 57-30-006

D A1 Optical PosterQuantity: 1VLS points: N/APart No. 57-30-001

E A2 Optical PosterQuantity: 1VLS points: N/APart No. 57-30-002

F A1 Sunwear PosterQuantity: 1VLS points: N/APart No. 57-30-004

G A2 Sunwear PosterQuantity: 1VLS points: N/APart No. 57-30-003

A B C

D E F G

Bolon digital content


Social media




Dispensing mats



Development Manager


A Thickness Dispensing matQuantity: 1VLS points: N/APart No. 57-05-013

B Essilor Eyezen Dispensing matQuantity: 1VLS points: N/APart No. 57-05-103

C Crizal Sapphire Dispensing matQuantity: 1VLS points: N/APart No. 57-05-115

D Transitions Dispensing matQuantity: 1VLS points: N/APart No. 57-05-105

G Sunwear Dispensing matQuantity: 1VLS points: N/APart No. 57-04-166

A B

C D

E Varilux Series Dispensing matQuantity: 1VLS points: N/APart No. 57-05-112

F Varilux Classics Dispensing matQuantity: 1VLS points: N/APart No. 57-05-116

E F G

Miscellaneous



Development Manager


A Generic Di-test CardQuantity: 1VLS points: N/APart No. 57-07-060

B Reading ChartQuantity: 1VLS points: 1000Part No. 57-50-021

C PD RuleQuantity: 1VLS points: N/APart No. 57-10-008

C

B

A

Miscellaneous

A Optician Price ListQuantity: 1VLS points: N/APart No. 57-03-030

B Ireland Optician Price ListQuantity: 1VLS points: N/APart No. 57-03-065

C Essilor CatalogueQuantity: 1VLS points: N/APart No. 57-03-008

D Product Information CatalogueQuantity: 1VLS points: N/APart No. 57-03-002

A B

C D



Development Manager

Available while stocks lastOrder with your VLS points via VLS Loyalty Portal

ecp.essilor.co.uk

2019 marketing directory · 2019. 10. 31. · contra vision ® looking to stand ... boost varilux...

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