extending card sorting
DESCRIPTION
Complementary Activities for Re-organizing a Large Informational Site Run Amok. A presentation given at IA Summit 2010TRANSCRIPT
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Extending Card SortingComplementary Activities for Re-organizing a Large Informational Site Run Amok
Prepared by:
Michael Hawley – VP Experience Design
April 9, 2010
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Mad*Pow Clients
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Have you done card sorting?
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The Challenge
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The Challenge
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The Challenge
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Card Sorting
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“It’s quantitative! It will give us the answer!”
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What Is Card Sorting?
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Don’t Be Scared…
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Common Question: Sorting Versus Finding
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Sorting Finding
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Common Question: Context
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Common Question: Aggregate Data Reflect Different Needs?
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Sort These Sitcoms!
Seinfeld
Friends
Frasier
Everybody Loves Raymond
The Fresh Prince of Bel Air
The Simpsons
The King of Queens
I Love Lucy
Arrested Development
Taxi
The Office
Night Court
WKRP in Cincinnati
Home ImprovementThe King of Queens
M*A*S*H
Southpark
The Cosby Show
Cheers
Family Guy
All in the Family
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Home Improvement
Curb Your Enthusiasm
Happy Days
That 70's Show
Who's the Boss
Hogan's Heroes
Brady Bunch
Scrubs
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Did You Use One of These?
• Friends
• Family - other
• Family - kids
• Animated
• Work
• Family
• Young and Single
• 30-Something
• 40-Something
• 60's
• 70's
• 80's
• 90's
• aught's
Participant 8 Participant 2 Participant 44
Participant 23 Participant 37 Participant 9
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• Shows I watch/ed regularly
• Popular shows that I do/did
not watch
• Guilty pleasures
• Classics
• Really Bad Shows
• Shows I'm Not Familiar with
or Not a Fan of
• Shows for 20-somethings
• A Show and its Spin-Off
• Shows with an African-
American Focus
• Animated Shows
• Shows with a Workplace
Setting
• Older Shows I really Liked
• "Ultra-Family-Type" Shows
Participant 23 Participant 37 Participant 9
• Actually Funny
• Overrated
• Snoozer
• Animated
• Classical Programming
• Not As funny as you think
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Lots to Consider…
Organizational Organizational Organizational Organizational
StrategyStrategyStrategyStrategy
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ContentContentContentContent
ContextContextContextContext UserUserUserUserTaxonomy
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What We’ve Tried
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Free Listing
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Focus Group Card Sorting
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Proposed Hierarchy Testing (Tree Jack)
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Findability Testing (‘FirstClick’ Testing)
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Contextual Card Sorting (or ‘FirstClick’ Testing): A New Methodology for Validating
Information Architectures
Wolfson, Bailey, Nall and Koyani
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upa Conference 2008
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Research For Facets
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Naming Exercises
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Delphi Card Sorting
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Summary: Extend Card Sorting For Inspiration and Validation
• Free Listing
• Focus Group Card Sorting
• Proposed Hierarchy Validation (TreeJack)
• Findability Testing (FirstClick)
• Research For Facets• Research For Facets
• Naming Exercises
• Delphi Card Sorting
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Questions?
Want a copy of this presentation?Want a copy of this presentation?Want a copy of this presentation?Want a copy of this presentation?
Drop your card at our booth or
visit us at www.madpow.net
Prepared by:
Michael Hawley – VP Experience Design
April 9, 2010
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Additional Resources
“Card Sorting - Designing Usable Categories” by Donna Spencer
“Investigation of Applying the Delphi Method to a New Card Sorting Technique” by Celeste Lyn Paul
http://obso1337.org/hci/delphi/IAIProcessGrant2006_Paul.pdf
“Card-Based Classification Evaluation” by Donna Spencer
http://www.boxesandarrows.com/view/card_based_classification_evaluation http://www.boxesandarrows.com/view/card_based_classification_evaluation
“Beyond cardsorting: Free-listing methods to explore user categorizations” by Rashmi Sinha
http://www.boxesandarrows.com/view/beyond_cardsorting_free_listing_methods_to_explore_user_ca
tegorizations
“Card Sorting: Mistakes Made and Lessons Learned” by Sam Ng
http://www.uxmatters.com/MT/archives/000220.php
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