EXPORTING

MOBILE PHONES TO SRI LANKA

INTRODUCTION

COMPANY NAME: CORE

ABOUT THE COMPANY:

• We are manufactures and suppliers of Core Mobile.

• We have been established in India since 2008

• We have spread our business all over India.

UNIQUE SELLING PROPOSITION (USP):

A Phone with a Dual Operating System

(ANDROID AND WINDOWS)

WEBSITE: www.coremobiles.com

COMPANY’S HEADQUARTERS: Thoothukkudi, Tamil Nadu

EXPORTING COUNTRY: Sri Lanka 

REASONS FOR

CHOOSING SRI LANKA:

They Import Huge Number Of Mobile Phones.

Import Duty Charges And Other Tax Charges Are

Very Low.

OTHER REASONS

Active 2G

Connections

Active 3G

Connections

#We find that it’s the best place to expand our business

STATISTICS

MARKETING MIXPRODUCT

Core level Actual level Augmented level

4.7

” TFT

capaci

tive

touch

scre

en

8 MP Rear Camera

2 MP Front Camera

OS:

GPU

: Qu

ad

core

1

.4 G

Hz

Sensors: Accelerometer Gyro Proximity Compass

Bluetooth: 4.0

Battery:Li-Ion 3200 mAh battery

3 Panels FREE!!!

PRICE:CORE INCORPORATION uses the penetrating -based method

(THE LEADER AND PSYCHOLOGICAL PRICING) for settling up the price

We have quoted CORE at LKR 30000 which not only supports ANDROID But also WINDOWS Operating Systems.

PLACE

Tuticorin Bay

Colombo Harbour

Galle

Mannar

Jaffna

Badulla

PROMOTIONTHE COMPANY HAS 2 TYPES OF PROMOTION:

1.Selective

2.Intensive

SWOT ANALYSIS

Strength

Weakness

Opportunity

Threat

Weakness

Strength

OpportunityThreat

Provide high-end functions at much lower cost

Windows and Android in same phone

SWOT ANALYSIS

SWOT ANALYSIS

OpportunityThreat

New entrant into the market Low population as compared to others

Strength

Weakness

SWOT ANALYSISStrength

Threat

Weakness

Opportunity We can conquer both the market share

of both Windows and Android

SWOT ANALYSISStrength

Other low end phones like Micromax, greentel, LG and others

Weakness

Opportunity

Threat

SEGMENTATION MEDIUM RANGE SMART PHONES MARKET

TARGET GROUP MIDDLE CLASS (YOUTH AND PROFESSIONALS)

POSITIONING REPLACING THE BIGGIES LIKE NOKIA, SAMSUNG

FROM THE MEDIUM RANGE PHONE MARKET AND

MOST IMPORTANTLY MICROMAX.

 

MARKETING AND ADVERTISING STRATEGIES Mobile phones now-a-days have become very essential.

Some strategies are:

• Coupons can be downloaded for redemption services.

• Promotion of the mobile phone through electronic media i.e. TV, Radio and websites.

RADIO STATIONS- PROMOTION THROUGH RADIO CHANNELS LIKE: ABC Shaa FM.

Y FM 92.6

ABC Hiru FM

Neth 95.O

Digital Terrestrial Network

Local TV channels- Swaenavahini

ITN

Hiru tv

Sirasa tv.

 

TELEVISION NETWORK- MOST VIEWED TELEVISION CHANNELS CAN BE USED LIKE:

NEWSPAPERS Ada

Daily mirror

Ceylon Today

Dinamina

The Sunday Times

The Nation

ONLINE SHOPPING WEBSITES justbuy.lk/

mrtags.com/

vayugroup.com/

laabai.lk/

MAGAZINES Lanka Monthly Digest

Nilacharal

PACKAGING The materials we choose for our packaging are selected to offer the

best, most beautiful and most protective solution with least environmental impact.

100% certified renewable or recycled materials.

We only use plastic in Accessory packaging

Plastics account for less than 3% of

our total packaging material use.

MODES OF PAYMENTS: LETTER OF CREDIT Letters of credit are one of the most secure instruments available to

International Traders.

Features:

TIME OF PAYMENT: When Shipment is made.

GOODS AVAILABLE TO BUYERS: After Payment

RISK TO THE EXPORTER: Very Little(none)

RISK TO THE IMPORTER: Assured shipment but relies on exporter to ship goods as described in the documents

LETTER OF CREDIT PROCEDURE

Buyer (Importer)

Importers Bank

(Issuing Bank)

Exporters Bank

(Advising Bank)

Seller (Exporter)

1. Sales contract

2. R

equest

for

credit

3.Sends credit

4. D

eliv

er le

tter o

f cre

dit

6. Pre

sent

docu

ments

5. Deliver Goods

8. D

ocu

ments

and cla

ims fo

r paym

ents 7. Present

documents

ELECTRONICS AND COMPUTER SOFTWARE EXPORT PROMOTION COUNCIL ESC

Sponsored by the Government of India is India’s largest Electronics and IT trade facilitation organization

Started in 1989

ESC MEMBERSHIP: ESC has built a strong membership base of over 2300

manufacturers and exporters

Consumer Electronics

Electronic Components

Instrumentation

Telecommunication

Computer Hardware and Peripherals

Computer Software and IT Enabled Services

HOW ESC WILL HELP US?

It will act as a link between the Government and

its members and provides a platform for

interaction on policy issues.

PEST ANALYSISPOLITICAL FACTORS: Sri Lanka is a democratic

socialist republic and

a unitary state which is governed by a semi-presidential system, with a mixture of a presidential system and a parliamentary system.

ECONOMIC FACTORS GDP of US $158 billion in terms of  purchasing power parity

GDP growth of 8.3%

SOCIAL FACTORS Population of little over 21 million.

Life expectancy at birth is currently 75 years

A high literacy rate of 92.5%

More than 67% of the population is in between 15 to 64 years old and as a result the country has a big skilled labour force

TECHNOLOGICAL FACTORS Sri Lanka is positioned to be a regional outperformer on the back of strong

economic growth

It is also becoming a hub for PC manufacture and assembly to service the local market and wider region

COMPETITORS

THANK YOU