exporting today
TRANSCRIPT
Export Marketing through Internet
M.SundaraRajanPrimary Information Serviceshttp://www.primaryinfo.com
Special difficulties in international marketing
1.Difficulty of Distances, 2.High Cost of Transport, 3.Diverse Languages, Customs, Traditions and National Laws, 4.Currencies, Weights and Measures, Marketing Methods, 5.Risks and Uncertainties, 6.Customs Formalities, Exchange Control, 7.Payment of Dues, 8.Shipping and Insurance, 9.Foreign Trade Quotations , 10.Multiple Chain of Middlemen.
Technology To Compete
Small entrepreneurs usually lacked the resources of their larger competitors.
Now they can access much of the same technology as the giant corporations
use auto-responders, accept online payments and even deliver products over the Internet.
FOREIGN TRADE Changed Scenario
LETTERS TELEPHONE FAX VISITS FAIRS
Home Pages E-Mails
Cyber MallsCredit CardsOnline
Transactions
CHANGED SCENARIO
RADIO SILENT MOVIE SOUND COLOUR TV-VEDIO TELEPHONE TELEX FAX
Modem+PC - Broadband
Mobile Vedio Conferencing Data Transfer Globalization Internet Marketing Skype, Facetime Money Transfers
Automation in the trade
Manual Process EDI – electronic data interchange
Benefits of electronics commerce
save money, reduce marketing budget save time, reduce steps in marketing process better customer satisfaction information rich and interactive offers instant international reach lowers barriers to entry and offers equal
opportunity access cyber marketing continuously available not replacing traditional marketing but provides
new directions!
Effective use of e-mailfeatures:
Make your Subject Line clear so that it gets read. Keep the message short and stay on one topic. Personalize your message to the receiver. Reply promptly (within 24 hours) to messages. Use customized signature (sig.) files, which
include name, title, contact information, and a short tag line if desired and is
automatically added to the bottom of your e-mail messages.
Use the automatic response feature when you plan to be away so that senders know when to expect you back or whom to contact in the interim.
Netiquette
Regarding general communications: Don't use CAPITALS (upper case letters) as this
is the equivalent ofshouting on the Internet Be courteous and avoid sarcasm. Use good grammar and spell check your
message. Don't send attachments or complex graphics
without permission as they can take a long time to download.
Regarding promotional or group messages: For mass mailings, use the "blind copy" feature. Only post ads where they are welcome. Avoid spamming (equivalent of "junk mail").
Where to Find e-Mail Addresses?
From emails received Web sites – Feedback Forms Business Cards & Letter Heads specialized e-mail directories buy (targeted) e-mail addresses mid-sized mailing lists: www.listbot.com small mailing lists: Microsoft Outlook Express
Discussion Groups
Commercially speaking, discussion groups can be a powerful tool to be used to:
Exchange information about specific topics. Researchers and computer
programmers use this tool abundantly, particularly if they are not direct competitors.
To advertise one’s products (normally in an indirect way).
To find resources (suppliers, employees, …). To know what people really think about one’s products.
Indeed, many discussion group participants use anonymous e-mails addresses;
therefore, they tend to express their opinion very frankly.
What is a search engine?
A search engine is an Internet tool that locates web pages and sorts them according to specified keywords.
Search engines
Yahoo and GOOGLE are the most useful search engines for beginning searches.
Google Google – ADVANCE
Researching the Internet
Use search engines to your advantage
Identify the web site Examine for credibility Determine depth and
scope of information Assess date of
information
Types of web pages
Informative pages Personal web pages Political/interest group
pages Marketing-oriented or
“infomercial” pages Entertainment pages Blogs Facebook
Why do we need to evaluate web sources?
Virtually any person can publish almost anything on the Internet.
Unlike most print sources, web sources do not have to be professionally accepted and edited to be published.
Examine for credibility
Who is the author of the site? What is the authority or expertise of
the individual or group? What else comes up when you type
the author’s name into a search engine?
Does the source have a political or business agenda?
Is the site sponsored by a political business group? If so, what can we find out about that group?
Edi – in India - http://commerce.nic.in/ecedimain.htm
EC/EDI Council of India Responsible for laying down
the policy frame work and direction for
promotion and propagation of EDI and Electronic Commerce.
creating awareness and education among the potential EC/EDI functionaries and users
streamlining procedures and practices
attending to legal issues human resource
development any other issue connected
with EDI and Electronic Commerce.
Trade Point - India
National Centre for Trade Information http://www.ncti.gov.in/NCTI a non profit joint venture of India Trade Promotion Organisation (ITPO) and National Informatics Centre (NIC) is a Ministry of Commerce & Industry, Govt. of India recognised Trade Point-India under the Trade Efficiency Programme of United Nations Conference on Trade & Development (UNCTAD). The Trade Point Programme of the UNCTAD has certified NCTI as an Operational Trade Point in New Delhi.
M. Visvesvaraya Industrial Research & Development Centre (MVIRDC), a non- profit companyhttp://www.wtcmumbai.org/
WorldWorld TradeTrade CentreCentre Network
BBS .... Offers to BUY,SELL & other Opportunities
ADVERTISE Your Requirements Worldwide Instantly
306 WTC ‘S Covering more than 92 Countries
IMPORT - EXPORTIMPORT - EXPORTDETAILSDETAILS
The centre has a collection of Imports / Exports details of ourcountry from four major ports
MADRAS
BOMBAY WTCCALCUTTACOCHIN
TRADE STATISTICShttp://www.wtcmumbai.org/impex_databank.htm
IMPORTS&EXPORTS DATA OF COUNTRIES
QUANTITY & PRICE BUYING & SELLING
IMPORTS&EXPORTSDATA OF COUNTRIES
QUANTITY & PRICEBUYING & SELLING
World Import & Export Database
http://www.piers.comPIERS maintains the most comprehensive database of timely, accurate,
import and export information on the cargoes moving through ports in the U.S., Mexico, Latin America, and Asia. PIERS collects data from over 25,000 bills of lading everyday — then translates the raw data into the kind of meaningful intelligence
that companies around the world use to: Find new suppliers, new markets and new business opportunities• Benchmark performance against the competition• Defend intellectual property against infringement and counterfeiting• Understand international trade trends and forecasts• Support strategic decision-making• Arbitrate trade disputes
Country Information
CURRENT BUSINESS CLIMATE POLITICAL TURMOILS, IMPORTS AND
EXPORTS, CURRENCY EXCHANGE RATE
http://www.cia.gov/cia/publications/factbook/
Foreign country profiles Country specific trade guides Trade agreements Country risk information
COMPANY COMPANY INFORMATIONINFORMATION
NAME AND ADDRESS PRODUCTS/BUSINESS KEY EXECUTIVES TURNOVER FAX,EMAIL,
TELEPHONE FINANCIAL STATUS
http://www.thomasregister.com
Government Departments
DGFT Apeda Coffee Fepz Fieo Itpo Diamond Iift iip
Mpeda Mmtc Ean Rubber Board Special Economic
Zones Spices Board Stc Tea Board Tobacco
IMPORT/EXPORT
RULES AND REGULATIONSGOVERMENT POLICIES & PROCEDURES
TAXES/DUTIES ? CONCESSIONS !http://dgft.delhi.nic.in/
SUBSCRIBE NEWS LETTERS
http://www.ieport.com
(i) DGFT Public Notices, Notifications, Policy Circulars and
other local Trade notices etc. through Email immediately on
issuance.(ii) Central Board of Excise and Customs Notifications and
Circulars on Customs matters through Email immediately
on issuance.(iii) all important Public Notices, Circulars and Notifications and
send it to you through Email. This is unique service
(iv) Fee based Service.
Internet marketing, as with most types of marketing,is not a one-time effort.A long-term commitment of measuring and adjusting will help ensure continuing growth and improvement. By investing in a solid and well-thought internet marketing foundation, you can create positive momentum, steadily improve your results,& effectively meet your overall goals.
Six Easy Steps
Digital Sales Brochures Advertising in Trade
Portals Watch out Trade Leads Locate
Importers/Distributors/Retailers
Study Market Research Data
Direct eMail Campaigns
www.Primaryinfo.com
Digital Sales Brochure
Have your web site It is your sales brochure on line
for anybody, anywhere to see it at anytime ! Submit it to Search Engines as often as you can
Print your web URL & Email id
on your letter head & Business cardMention it everywhere, so clients find you easily
It is Attractive, Informative & Cost Effective
www.Primaryinfo.com
Not really a choice anymore ! become a necessity !!
For those who haven't developed a web site for their business yet, now could be a good time to start.
Local competitors may already have one. And remember; it's now much easier for almost any business to tap into almost any market, from almost any geographical location.
Advertise in Trade Portals
List your Business
Post your sales offers on line
There are more than a million web sites where you can post your offers & List your company profile
Insert Plain Text, Photographs, Catalogues with Animation, Company Logo, Banner Ads
Low Cost
Compared to other media, the Internet enables a business to advertise at considerably lower prices.
It may not be a replacement for other marketing, but the Internet is generally cheaper than advertising on television, radio, or in newspapers, magazines and even by direct mail.
Open 24/7 /365
By automating a web site, a business can be open 24 hours a day, 7 days a week. No extra staff costs and no overtime rates to pay!
Anybody can see from anywhere @ anytime !
Test Marketing New Products
The Internet offers quick and easy ways to conduct low-cost market research. A questionnaire on a web site, or by email, can test very quickly and inexpensively whether a product gets a good response. What's more, different offers or marketing approaches can be tested using different pages on the same website.
Customer Feedback Made Easy
The Internet makes it possible to capture visitor information. Keeping in touch (via email) helps to cultivate long-term relationships. Also, the widespread use of discussion forums is a popular way to get quick, low-cost customer feedback.
Reaching A Global Audience
More countries are getting on the Net each year. The Internet breaks down geographical boundaries and limitation. With the help of search engines, people can now locate and buy products and services from every corner of the world.
Forum Magazine
Forum, ITC magazine published in three languages:
http://www.tradeforum.org/
Thank you !