Download - Exporting mobile phones to Sri Lanka
EXPORTING
MOBILE PHONES TO SRI LANKA
INTRODUCTION
COMPANY NAME: CORE
ABOUT THE COMPANY:
• We are manufactures and suppliers of Core Mobile.
• We have been established in India since 2008
• We have spread our business all over India.
UNIQUE SELLING PROPOSITION (USP):
A Phone with a Dual Operating System
(ANDROID AND WINDOWS)
WEBSITE: www.coremobiles.com
COMPANY’S HEADQUARTERS: Thoothukkudi, Tamil Nadu
EXPORTING COUNTRY: Sri Lanka
REASONS FOR
CHOOSING SRI LANKA:
They Import Huge Number Of Mobile Phones.
Import Duty Charges And Other Tax Charges Are
Very Low.
OTHER REASONS
Active 2G
Connections
Active 3G
Connections
#We find that it’s the best place to expand our business
STATISTICS
MARKETING MIXPRODUCT
Core level Actual level Augmented level
4.7
” TFT
capaci
tive
touch
scre
en
8 MP Rear Camera
2 MP Front Camera
OS:
GPU
: Qu
ad
core
1
.4 G
Hz
Sensors: Accelerometer Gyro Proximity Compass
Bluetooth: 4.0
Battery:Li-Ion 3200 mAh battery
3 Panels FREE!!!
PRICE:CORE INCORPORATION uses the penetrating -based method
(THE LEADER AND PSYCHOLOGICAL PRICING) for settling up the price
We have quoted CORE at LKR 30000 which not only supports ANDROID But also WINDOWS Operating Systems.
PLACE
Tuticorin Bay
Colombo Harbour
Galle
Mannar
Jaffna
Badulla
PROMOTIONTHE COMPANY HAS 2 TYPES OF PROMOTION:
1.Selective
2.Intensive
SWOT ANALYSIS
Strength
Weakness
Opportunity
Threat
Weakness
Strength
OpportunityThreat
Provide high-end functions at much lower cost
Windows and Android in same phone
SWOT ANALYSIS
SWOT ANALYSIS
OpportunityThreat
New entrant into the market Low population as compared to others
Strength
Weakness
SWOT ANALYSISStrength
Threat
Weakness
Opportunity We can conquer both the market share
of both Windows and Android
SWOT ANALYSISStrength
Other low end phones like Micromax, greentel, LG and others
Weakness
Opportunity
Threat
SEGMENTATION MEDIUM RANGE SMART PHONES MARKET
TARGET GROUP MIDDLE CLASS (YOUTH AND PROFESSIONALS)
POSITIONING REPLACING THE BIGGIES LIKE NOKIA, SAMSUNG
FROM THE MEDIUM RANGE PHONE MARKET AND
MOST IMPORTANTLY MICROMAX.
MARKETING AND ADVERTISING STRATEGIES Mobile phones now-a-days have become very essential.
Some strategies are:
• Coupons can be downloaded for redemption services.
• Promotion of the mobile phone through electronic media i.e. TV, Radio and websites.
RADIO STATIONS- PROMOTION THROUGH RADIO CHANNELS LIKE: ABC Shaa FM.
Y FM 92.6
ABC Hiru FM
Neth 95.O
Digital Terrestrial Network
Local TV channels- Swaenavahini
ITN
Hiru tv
Sirasa tv.
TELEVISION NETWORK- MOST VIEWED TELEVISION CHANNELS CAN BE USED LIKE:
NEWSPAPERS Ada
Daily mirror
Ceylon Today
Dinamina
The Sunday Times
The Nation
ONLINE SHOPPING WEBSITES justbuy.lk/
mrtags.com/
vayugroup.com/
laabai.lk/
MAGAZINES Lanka Monthly Digest
Nilacharal
PACKAGING The materials we choose for our packaging are selected to offer the
best, most beautiful and most protective solution with least environmental impact.
100% certified renewable or recycled materials.
We only use plastic in Accessory packaging
Plastics account for less than 3% of
our total packaging material use.
MODES OF PAYMENTS: LETTER OF CREDIT Letters of credit are one of the most secure instruments available to
International Traders.
Features:
TIME OF PAYMENT: When Shipment is made.
GOODS AVAILABLE TO BUYERS: After Payment
RISK TO THE EXPORTER: Very Little(none)
RISK TO THE IMPORTER: Assured shipment but relies on exporter to ship goods as described in the documents
LETTER OF CREDIT PROCEDURE
Buyer (Importer)
Importers Bank
(Issuing Bank)
Exporters Bank
(Advising Bank)
Seller (Exporter)
1. Sales contract
2. R
equest
for
credit
3.Sends credit
4. D
eliv
er le
tter o
f cre
dit
6. Pre
sent
docu
ments
5. Deliver Goods
8. D
ocu
ments
and cla
ims fo
r paym
ents 7. Present
documents
ELECTRONICS AND COMPUTER SOFTWARE EXPORT PROMOTION COUNCIL ESC
Sponsored by the Government of India is India’s largest Electronics and IT trade facilitation organization
Started in 1989
ESC MEMBERSHIP: ESC has built a strong membership base of over 2300
manufacturers and exporters
Consumer Electronics
Electronic Components
Instrumentation
Telecommunication
Computer Hardware and Peripherals
Computer Software and IT Enabled Services
HOW ESC WILL HELP US?
It will act as a link between the Government and
its members and provides a platform for
interaction on policy issues.
PEST ANALYSISPOLITICAL FACTORS: Sri Lanka is a democratic
socialist republic and
a unitary state which is governed by a semi-presidential system, with a mixture of a presidential system and a parliamentary system.
ECONOMIC FACTORS GDP of US $158 billion in terms of purchasing power parity
GDP growth of 8.3%
SOCIAL FACTORS Population of little over 21 million.
Life expectancy at birth is currently 75 years
A high literacy rate of 92.5%
More than 67% of the population is in between 15 to 64 years old and as a result the country has a big skilled labour force
TECHNOLOGICAL FACTORS Sri Lanka is positioned to be a regional outperformer on the back of strong
economic growth
It is also becoming a hub for PC manufacture and assembly to service the local market and wider region
COMPETITORS
THANK YOU