experiment-driven balanced teams
TRANSCRIPT
Experiment-driven Balanced Teams
@sueannayeh @calexity
Key practices
Fake it til you make it (or break it)
Onboard the team
Question your data
patience, creativity, vision
Onboard the team
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Tech Lead Design Lead
Engineer Engineer Engineer
Us
Product Owner Tech Lead
QA Engineer
Client
Onboard the team
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Onboard the team
Optimizely loads
Included in experiment
Variation code executes
Onboard the team
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BorrowerFunnel.Services.experimentMap = { experiments: [ { routeName: ‘home‘, id: appConfig.EXPERIMENT_ID, variations: { 0: {action: ‘driversLicense’, controller: BorrowerFunnel.Controllers.main }, 1: {action: ‘workPhone’, controller: BorrowerFunnel.Controllers.main } }
}] }
Onboard the team
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Flexibility
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Fake it til you make it
(or break it)
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Fake it til you make it (or break it)
Workaround #1
Fake it til you make it (or break it)
Workaround #2
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Fake it til you make it (or break it)
WORKAROUND #3
Question your data
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MEASUREMENT ≠ INSIGHT
Question your data
Question your data
Question your data
Google Analytics Fail
Question your data
KISSmetrics FTW
questions = insight
Question your data
Takeaways
Fake it til you make it (or break it)
Onboard the team
Question your data
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Don’t be afraid