experience driven mixed-use
TRANSCRIPT
HIGHLIGHTS
LOCATION
TRAFFIC COUNTSInterstate 288 60,058 VPD
Powhite Parkway 31,000 VPD
Genito Road (Currrent) 18,000 VPD
Genito Road (Projected) 43,000 VPD
TIMELINEPhase One construction is spring 2021 to summer 2022
2022 DEMOGRAPHICS 3 Miles 5Miles 10 Miles
Population 56,075 127,008 335,838
Households 21,561 48,079 127,520
Avg. HH Income $103,408 $106,089 $103,104
Employees 17,561 53,416 133,914
More than just a Lifestyle...
FLEXIBLE SPACES
ENJOYMENT OF THE OUTDOORS
EXCITING DINNING
AFFORDABLE ESCAPES
MULTI-GENERATION APPEAL
LIVING IN A MIXED-USE DESTINATION FOR ENTERTAINMENT, RETAIL, & DINING YOU’LL FIND IT ALL AT THE LAKE.
WELCOME TO THE LAKE
This development is guaranteed to stir up the water and make some waves. In fact, it’s designed to do exactly that. Never has a development focused so much on the amenities it provides, not just for its residents, but the community at large.
The LAKE represents an evolution in the planned and lifestyle communities and is the next step in a true live, work, play mentality. The development starts from the spaces between live and work, the spaces we socialize and where we experience life. Simply put, The LAKE’s core strategy creates places for human connection, a powerful and impactful approach to development.
Total Development 105 acres
Retail and Entertainment 150,000 SF
Class A Office 100,000 SF
Upper Middle Hotel 170 keys
Multifamily 750 units
Townhomes 300 units
Concerts per year 40 +
Events per year 200 +
Adventure Surf Parks 1
Unique Experiences Unlimited
By the numbers
RIVER CITY SPORTSPLEX
Sports tourism has become a major business for Chesterfield County, and the Greater Richmond region, in recent years. Given the region’s location and amenities, tourism in Greater Richmond generated over $2.4 billion in spending. Sports tourism, a key component of that spending, is anchored by the River City Sportsplex in Chesterfield. The state-of-the-art facility is the largest of its kind in the nation and boasts 12 synthetic athletic fields. It hosts major competitive youth tournaments with over 500,000 visitors per year coming from as far as Vermont and California.
Locating a mixed-use development next to this facility will add the critical infrastructure needed to support these large events. Hotels and restaurants are in great demand and even more so on tournament weekends. Players, coaches, and parents often spend long days with idle time between games and search for passive recreation to occupy their time. They will naturally gravitate to The LAKE as a result of its convenience and offerings, providing a perfect complement. As sports tourism continues to grow, it will be important for this facility to hold its place as the premier venue. The LAKE becomes the competitive advantage this Sportsplex needs to attract the best.
RO
UT
E 288
GENITO RD
THE LAKERELATIONSHIPS
LEGENDNEARBY COMMERCIAL
RIVER CITY SPORTSPLEX
OWN TOUCH SOUTHSIDE
RBA SOUTH
STEAM BELL BEER WORKS
XL SPORTS WORLD
THE FOUNDATION BASKETBALL
GROUP
WARBO ATHLETIC COMPLEX
CLOVER HILL HIGH SCHOOL
VIRGINIA INTERNATIONAL
GYMNASTICS SCHOOL
SITE FEATURES
PROPOSED BIKE/SHARED USE
PATH
PROPOSED OFF RAMP
5 KM CROSS-COUNTY TRAIL
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SEPTEMBER
02, 2020
ATTENDANCE SportsPlex 528,000
Surf Park 650,000
Entertainment 1,300,000
Total 2,478,000
Annual
The LAKE has the ability to increase the length of stay for tournament visitors, host new tournaments and festivals, significantly increase the economic impact of regional sports tourism. Currently, Chesterfield generates over $80 million in spending from its sports tourism. However, it only captures $30 million in local spending. This leakage signifies that there is at least a $50 million opportunity to meet the need for additional hotel rooms, retail areas, and entertainment options. The LAKE is ideally positioned to leverage this opportunity and capture even more tourism spending.
SURF PARKRichmond Surf will deliver epic memories and viral experiences. A unique Adventure Surf Park that will be a world-class sports and recreation venue, Richmond Surf is a central feature at The LAKE. Utilizing cutting edge artificial wave technology, powered by American Wave Machines, this surf park will cater to surfers of all levels because it allows Richmond Surf to control its waves and tailor them to a person’s specific needs. A beginner can learn how to surf in a safer setting while a pro can experience waves as powerful as any produced by an ocean.
The Richmond Surf environment will encourage viral experiences shared in person and online. The future of the sport, this facility will open surfing to a much broader audience and as the first surf park to open on the East Coast, Richmond Surf is well positioned to gain significant interest and market share.
ENTERTAINMENTA dynamic and experience-driven development, The LAKE will attract millions of visitors annually. Over 200 events will be planned on an annual basis that will draw a wide variety of visitors locally, regionally, nationally and occasionally internationally. Events range from early morning yoga sessions in the park to international surf. While most events are catered to the weekend enthusiast the amenities are designed with the world class athletes in mind.
The consistent stream of events, combined with The LAKE’s destination status, will create an energetic environment that attracts more visitors who want to stay longer. The development is designed as an ecosystem to keep visitors connected and engaged, which means they’ll spend more time experiencing The LAKE’s many amenities, including retail, dining, and entertainment venues.
ACTIVITIES ACTIVITIESSurf lessons
Surf competitions
Team building
Corporate events
Private functions
Cabana rentals
Live events at amphitheater
Year round festivals
Walkable community
Aqua course
Cable park
Breakout area with selfie spots
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J2K2
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B2 B3 B4
B5
A1 A7
A6A5
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D
A4A3A2
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K10K13
K14
K15
K9
K11K12
SPACE
Residential 392,200 SF/436 Units
Office 225,000 SF
Hotel 153,000 SF / 170 Keys
CHESTERFIELD MIXED USE RETAIL/RESTAURANT SF CHARTSPACE
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B1B2B3B4B5B6B7B8B9B10B11B12B13B14B15
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USE USE
RetailRetailRetailRetailRetailRetail
Restaurant
RestaurantRetailRetail
RestaurantRetailRetail
RestaurantRetail
RestaurantRetailRetailRetailRetailRetailRetail
RestaurantRestaurantRestaurant
RestaurantRestaurantRestaurant
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RestaurantRetailRetailRetail
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RetailRetailRetail
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Retail Retail
RestaurantRestaurant
Retail
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Restaurant
AREA AREA
5,175 2,7502,7504,7332,7502,7504,347
5,175 2,7502,7504,7332,7502,7504,3473,712 5,8572,3232,7193,0813,0813,7162,716
2,9004,5003,950
3,950 4,5002,900
3,950 4,5002,900
3,3961,1231,0591,0654,872
2,5841,2061,2023,6392,4791,9331,649
2,5641,7651,3412,2652,610
6,000
6,000
6,000
SFSFSFSFSFSFSF
SFSFSFSFSFSFSFSFSFSFSFSFSFSFSF
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LEASE AVAILABILITYENTERTAINMENT ZONE MIXED-USE BUILDING
LAKE FRONT
OUT PARCELS
A1 Apparel 2,584 SF
A2 Wine 1,206 SF
A3 Apparel 1,202 SF
A4 Restaurant 3,639 SF
A5 Winery 2,479 SF
A6 Retail 1,933 SF
A7 Restaurant 4,649 SF
B1 Apparel 3,396 SF
B2 Retail 1,123 SF
B3 Retail 1,059 SF
B4 Retail 1,065 SF
B5 Restaurant 4,872 SF
C1 Apparel 2,564 SF
C2 Retail 1,765 SF
C3 Retail 1,341 SF
C4 Brewery 2,265 SF
C5 Surf Shop 2,610 SF
J1 Restaurant 5,175 SF
J2 Retail 2,750 SF
J3 Retail 2,750 SF
J4 Fast Casual 4,733 SF
J5 Retail 2,750 SF
J6 Retail 2,750 SF
J7 Apparel 4,347 SF
K1 Retail 5,175 SF
K2 Retail 2,750 SF
K3 Retail 2,750 SF
K4 Fast Casual 4,733 SF
K5 Retail 2,750 SF
K6 Retail 2,750 SF
K7 Restaurant 4,347 SF
K8 Apparel 3,712 SF
K9 Brewery 5,857 SF
K10 Retail 2,323 SF
K11 Retail 2,719 SF
K12 Retail 3,081 SF
K13 Retail 3,081 SF
K14 Retail 3,716 SF
K15 Retail 2,716 SF
L Retail Flex 11,350 SF
M Retail Flex 11,350 SF
N Retail Flex 11,350 SF
D Retail Flex BTS
E Retail Flex BTS
F Retail Flex BTS
G Retail Flex BTS
H Retail Flex BTS
TIMELINEOutparcel Delivery is Summer 2022
TIMELINEOutparcel Delivery is Summer 2022
ENTRANCE OUTPARCELS
NOW LEASING — PHASE 1
ENTERTAINMENT ZONE
OUT PARCELSD1 1,980 SF
D2 3,780 SF
E1 2,700 SF
E2 1,850 SF
E3 2,890 SF
F1 4,800 SF
F2 4,800 SF
ENTERTAINMENT A1 2,584 SF
A2 1,206 SF
A3 1,202 SF
A4 3,639 SF
A5 2,479 SF
A6 1,933 SF
A7 4,649 SF
B1 3,396 SF
B2 1,123 SF
B3 1,059 SF
B4 1,065 SF
B5 4,872 SF
Robert Marshall:804-864-9788, Ext. 102 (o)804-437-4323 (m)[email protected]
Rebecca von Meister:804-864-9788, Ext. 103 (o)757-298-2016 (m)[email protected]
37°27’15.68”N 77°38’22.29”W
SCAN IT3D THE
LAKEANIMATION