transforming the supplier-driven booking experience
DESCRIPTION
Robert Cole's portion of the presentation created for the Tnooz-Monetate "Transforming the Supplier-Driven Booking Experience" webinar.TRANSCRIPT
Transforming the Supplier Driven Booking Experience
Tnooz-Monetate Webinar February 13, 2012
Image Credit: jiazi (cc|flickr)
Understanding the Traveler
• Multi-Step Travel Cycle
• Types of Travel Transactions
• Conversion to Loyalty
Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 1 Image Credit: don j schulte @ oxherder arts (cc|flickr)
Multi-Step Travel Process
• Inspiration
• Research
• Planning
• Validation
• Booking
• Travel Experience
• Sharing Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 2 Image Credit: RobW_ (cc|flickr)
Types of Travel Transactions
• Stand-alone Component
• Value Added Combination
• Bundled Purchase
• Dynamic Packaging
• Sequential Packaging
• Distributed Packaging
Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 3 Image Credit: hirotomo (cc|flickr)
Revenue Opportunities
• Sales Transaction – Upgrade
– Multiple Quantities
– Increase Duration
• Ancillary Product Sale – Add Separate Product
– Bundle with a Related Product
• Question – How to Maximize Lifetime Customer Value?
Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 4 Image Credit: sun dazed (cc|flickr)
Conversion to Loyalty
• Encounter a Stranger • Convert to Visitor • Convert to Shopper • Convert to Customer (1x) • Convert to Returning Customer (2x) • Convert to Repeat Customer (3x+) • Question
– Is a Repeat Customer a Loyal Customer?
Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 5 Image Credit: VinothChandar (cc|flickr)
Loyalty is Based on Shared Values
Value Drives Transactions ● Values Drive Loyalty Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 6 Image Credit: maistora (cc|flickr)
Thank You
Questions?
Copies of the Presentation? Comments?
Robert Cole skype: robertkcole twitter: @robertkcole phone: +1.262.309.9560 web: rockcheetah.com email: [email protected]
Tnooz - Monetate Webinar Transforming Supplier Driven Booking Experience Robert Cole ● RockCheetah | 7