300 Bases. 48 States. All in one spot.Air Methods has people and locations all throughout the United States. Creating a singular resource for everyone to easily access was essential to their work–flow.

For Air Methods their industry is constantly moving. Medical emergencies don’t follow a schedule, so Air Methods’ pilots, medical teams, mechanics, and operations teams, and staff constantly have to be at the ready. The front lines connect locally to care for their patients, but at the same time there are also several back-office staff operations constantly working to support their needs as employees. There needed to be one, simple place to go to find information to resolve questions and get help.

Mega-Menu

Air Methods

Relevant Content FeedCustom Icons System

After realizing the depth of the navigation, we decided to implement a mega menu to allow the Air Methods’ users a fast and easy way to get to content without having to go through multiple levels of navigation.

Air Methods had previously been using icons as a means to quickly scan sections. Since this precedent had already been established, Aspenware wanted to uphold this convention. But what we did was make it more refined and manageable by creating a pixel dimension standard and color consistency.

The Air Methods Corporate Communications Department wanted one place to be able to easily communicate current events to all of their employees. We proposed an events feed that included imagery, a headline, the article, and an option to read more info. We also wanted the user to be able to view the upcoming article by showing the upcoming headline and imagery.

A Unified Customer ExperienceCreating a useful, cohesive space for customers and self–service.

COPIC’s collective public web presence (website, secured customer functions and sign-on application) was disjointed and made customers feel like they were interacting with different companies on different sites. The original website’s navigation was confusing and content was not organized in an intuitive structure that allowed users to quickly and easily find the information they wanted.

Enabling Self–Service Increased User EngagementContent & Navigation

As the world of health care progresses into the world of online access and self service, a company’s website is the key source that people use to get information and access their customer accounts. COPIC recognizes that medicine is a 24-hour environment and physicians, their staff, and organizations that support them need to connect easily at times that best fit their schedules and needs, not just the traditional 8–to–5 day.

Customers now have 24/7 access toReview key account information Renew coverageSubmit changes to account informationGet contact information for assigned UnderwriterSee authorized third-party certificate holdersPay premiums online

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A key focus of the project was to promote simplicity and usefulness of COPIC’s content for users. By reorganizing content on the siteinto more task-based groupings and integrating navigation that simulates users’ thought processes, the site felt easier and more pleasant to use.

The site launched in April 2012 and has received positive feedback from both internal and external audiences about the site‘s new look and the ease in which people can navigate and find the information they are looking for.

We saw significant improvements in Pageviews, Pages per Visit, Bounce Rate (lower). When users come to the site, they explore the content. Since the redesign, COPIC customers are performing more transactions online, e.g., submitting inquires through an automated email form that routes questions to the appropriate person. More users have added essential contact info (such as email and additional contact info) to support our efforts to clean-up customer data and make sure we have full profiles available.

COPIC

Page Views

78,287

115,685

Pages per Visit

5.41

2.89

Bounce Rate

34.30%

47.18%

2012

2011

We’re Better Together.First Western’s culture was fragmented by multiple acquisition and branches. Building a portal to share processes, strategies and the vision was a great start to pulling it all together.

After updating their brand and identity, First Western wanted to apply that same brand upgrade to their intranet. They called on Aspenware not only make their portal intuitive and easy to use, they also knew that we had the chops to implement it while honoring their company’s personality.

Brand Consistency Right Info, Right AwayBuilding Community

Having gone through a recent brand refresh, First Western needed a portal design that was consistent with other marketing efforts. We applied brand guidelines and style guides to make sure this portal stayed true to the message.

Bringing together many different geographies and job functions to establish a sense of community was key for this project. Aspenware applied simple tools and processes that aligned with First Western’s communications strategy to allow executives to influence culture and attitude.

Aspenware worked with First Western employees and management to understand how information, relationships, and daily tasks are all connected in their minds. The portal navigation structure and interconnectivity reflect the way employees naturally think and go about their day.

ABCDEFGHIJKLMNOPQRSTUVWXYZVOLLKORN

Vollkorn is currently the serif font being used on the the FWT website that is being developed.

Lato is currently the san serif font being used on the the FWT website that is being developed.

SERIF FONT COMPARISON

ABCDEFGHIJKLMNOPQRSTUVWXYZLATO

First Western Trust

AspenwareAt Aspenware we don’t just fling code, we create amazing experiences. If you have questions about our human centered design processes or creating engaging software that people want to use please contact us.

Shelby HuckabayDesigns.huckabay@aspenware.com

Jeremiah FellowsService Innovation@JWFellowsj.fellows@aspenware.com

Kelley PoturalskiUser Experience@activeUXdenverk.poturalski@aspenware.com

Waughn HughesCollaborationw.hughes@aspenware.com