exhibitor guide 2018 - nordic organic food fair · 2018. 8. 30. · make sure buyers notice yours...
TRANSCRIPT
Exhibitor GuidE 2018
ORGANIC | SUSTAINABLE | ECOLOGICAL | FREE-FROM | FAIRTRADE | NATURAL | ETHICALwww.nordicorganicfoodfair.com
NATURAL FOOD | NATURAL BEAUTY | NATURAL LIFESTYLE | NATURAL HEALTHwww.naturalproductsscandinavia.com
The only Nordic trade shows for Natural & Organic living
As one of our valuedexhibitors, it’s important tous that you have a goodshow and make the most ofthe opportunities availableto you. Natural ProductsScandinavia and the NordicOrganic Food Fair are fastapproaching and we havelots of marketing tools thatyou can use to fully makethe most of your investmentin the show.
It is all about new products!Please make sure you shareyour latest product launches,new packaging or newranges you are adding toyour product portfolio.Buyers and media are alllooking for the latest trendsto have in their stores andheadlines.
We look forward towelcoming you to the show!
Follow NPS and NOFF on Facebookand Twitter
@NPScandinavia#NPS18
@NordicOrganic#NOFF18
Georges Sainte-rose-Fanchine
The exceptional creativity and the incrediblerange of new products, flavours and innovationsat Natural Products Scandinavia and NordicOrganic Food Fair 2016 demonstrates, onceagain, that organic and natural products are moreand more an ambitious and realistic new way oflife in Scandinavia. The show was a real successstory for us. We were particularly proud to win aNatural & Organic award, as it is a greatinternational recognition of our continuous effortsto provide high quality and innovation.
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Fiona AllenEvent Director
Many of the marketing opportunities are free of charge and this guide is here to help you maximise your exposure before,during and after the event. Please take some time to read this section to ensure that you do not miss any deadlines. We’ve listed all the marketing opportunities over the next few pages. When you come to complete your forms, have yourExhibitor Manual login details ready! These were sent to you from [email protected] in case you missed them.
Marketing DeadlinesFORM 23 TRADE DISCOUNTS & OFFERS: DEADLINE PASSED
Tell visitors if you have special offers at the show
FORM 24 BUYER PRODUCTS GUIDE: DEADLINE PASSEDGet your new products showcased to buyers at the show
FORM 19 ORDER PROMOTIONAL MATERIAL: NOW until 31 August 2018Order brochures and invitations (Available in English, Swedish & Danish)
FORM 21 PRESS RELEASE-NEW PRODUCTS AT THE SHOW: NOW until 31 August 2018Upload details of your new products for our press release
FORM 25 SHOW GUIDE ADVERTS: NOW until 31 August 2018Advertise in the Show Guide – handed to every visitor at the show
FORM 3 SHOW GUIDE ENTRY: NOW until 5 September 2018Get your company profile (& logo) on our website and in the printed Show Guide
FORM 27 ADDITIONAL SHOW GUIDE ENTRY: NOW until 5 September 2018Get additional company listings in the printed Show Guide
FORM 20 VIP BUYER PROGRAMME: NOW until 7 September 2018VIPs invited on your behalf
FORM 17 DO YOU WANT DISTRIBUTORS: NOW until 14 September 2018Request a sign for your stand and get your name listed in the Show Guide
FORM 18 DO YOU DO PRIVATE LABEL: NOW until 14 September 2018Request a sign for your stand and get your name listed in the Show Guide
FORM 26 THE INNOVATION ZONE: NOW until 15 October 2018Get your new or re-branded product noticed by entering into the showcase
FORM 29 DOWNLOAD BLOG POST SUBMISSION FORM: NOW until 31 October 2018Submit a guest blog post for inclusion on the Natural Products Scandinaviaand/or the Nordic Organic Food Fair website
FORM 30 ENTERPRISE EUROPE NETWORK MATCHMAKING: NOW until 9 November 2018Find your business partner today! Sign up for pre-booked meetings
FORM 22 EXHIBITOR PRESS RELEASES: NOW until 13 November 2018Upload your press releases
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the number one reason buyers visit Natural Products Scandinavia and the Nordic organic Food Fair is to source new products.Make sure buyers notice yours by entering them into the innovation Zone.
Natural & Organic Awards Scandinavia
Visitors will vote for their favourite product in each category.These votes will be combined and the winners announced at theprestigious Natural & organic Awards Scandinavia, takingplace in The Organic Theatre on Wednesday 15 November 2018at 17.00.
The Natural & organic Awards Scandinavia categories are:
• Best New Eco/Natural Living Product• Best Organic Non-Food Product• Best New Health & Nutrition Product• Best New Natural Beauty Product (cosmetics, haircare,
beauty supplement)• Best New Natural Skincare Product (face & body)• Best New Natural Drink Product• Best New Natural Special Diet Food Product (vegetarian,
vegan, free-from)• Best New Natural Food Product• Best New Organic Drink/Beverage Product• Best New Organic Special Diet Food Product (vegetarian,
vegan, free-from)• Best New Organic Food Product
Entering costs just €220 per product and you can enter up to10 different products. All products need to have been launchedor rebranded since 1st December 2017 or are new to the region.
For more information contact Siobhan Thompson - Tel: +44 (0)1273 640140 Email:[email protected].
The innovation Zone allows visitors to discover hundreds of thebest new products in one place. If you are promoting a new orre-branded product, get it noticed by entering the showcase.
Enter the Innovation Zone by completing Form 13 in yourexhibitor manual before 24 August 2018.
To give you more exposure and send more traffic to your standyour product will also be listed in the innovation Zone Guidehanded to every visitor. This will include:
• An image of your product• Your company name and stand number• 30 words about your product• Your contact details
Visibility at the showBy entering, your product and stand number will be displayed inthe Innovation Zone for the duration of the show. You will have adisplay shelf (approximately 30cm x 25cm) with back wall for anA5 or A4 poster.
OnlineYour product will be featured on the show website and in pressreleases that are sent out to trade and consumer press contactsin Northern Europe. We will also share your entry on Twitter andFacebook to give you maximum exposure.
To take advantage of this amazing opportunity to furtherpromote your company and products, please complete Form 13in your exhibitor manual by 24 August 2018.
The number one reasonbuyers visit NaturalProducts Scandinaviaand the Nordic OrganicFood Fair is to sourcenew products.
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The Innovation Zone
Available in English, Swedish and Danish.
Download Natural Products Scandinavia bannerDownload Nordic Organic Food Fair bannerDownload Nautral Beauty banner
Web Banners / Email Signatures
E-Invitations
“If you’ve got a website, it’s a great place to promote your presence at the show”.
We will send you an e-invitation for youto send out to yourcontacts, personallyinviting them to theshow. This invitationwill carry yourcompany name,stand number and adirect link toregister in eitherEnglish, Swedish or Danish.
‘See us at the show’ bannersThese are available in English, Swedish and Danish and in fivedifferent sizes: 120 x 600 pixels, 200 x 200 pixels, 400 x 60pixels, 468 x 60 pixels and 728 x 90 pixels.
Your banners can be included on all your communicationsto your customers/clients. Link these to the registrationpage and your contacts will be able to visit the show forfree – saving €20!
Download Natural Products Scandinavia bannersDownload Nordic Organic Food Fair bannersDownload Nautral Beauty banners
PR Opportunities - Upload your press releases to the show siteHighlight your presence, latest product releases and company news by uploading your press release(s) in theexhibitor manual. Remember to include your stand number and full contact details in your press release.Complete your Exhibitor Press Release form (Form 22) via the Exhibitor Manual
Social MediaLet us know what you are doing on social media and we will share it with our followers:Follow NPS and NOFF on Facebook and Twitter @NPScandinavia #NPS18 @NordicOrganic #NOFF18Talk about the show and we will share your stories as well.
New Products at the Show - Press ReleaseThis is a press release written by our dedicated PR team which includes all the new products at the show. It issent out to key media prior to the show, plus posted online to both the show websites and several key PRwebsites. To be included in the show highlights press release, please submit 50 words of editorial about yournew products (general marketing /sales text will not be included). Complete the Press Release - New Products at the Show Form (Form 21) in the Exhibitor Manual
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Invite your customers to visit yourstand at the show. Take fulladvantage of our FREE VisitorInvitations and Visitor Brochuresby using them in mailings, invoicesand in person with your sales team.As an exhibitor, you can have asmany of these as you wish. Orderthem via the Exhibitor Manual usingForm 19.
All printed material is produced using 100% FSC recycled paper.Order your invitations via the Exhibitor Manual
Complimentary Invitations
How to Exhibit...
Let us know who your VIP buyers are andwe will invite them to the show. Entertheir details using Form 20 in yourExhibitor Manual. We will send them aspecial personalised invitation (containing your company details) offering themthe exclusive benefits of attending the show as a VIP.
Nominate your VIPs via the Exhibitor Manual
Invite your VIPs
The Show Guide contains full listings of all exhibitors and comprises contact details and a 70word company profile as part of your booking. To benefit from this free listing you must fill inForm 3 in your Exhibitor Manual. The printed guide is free and distributed to all show visitorsand is used as a reference point long after the event.
Include your company logo for €150 and upgrade your listing to a 120 word profile in theprinted guide. Your profile listing (standard or enhanced) will also appear on the show’s website.Simply book your enhanced entry via the Exhibitor Manual and we’ll invoice you €150!
Advertising opportunities - Enhance your presence in the Show Guide by running anadvertisement. Complete your entry and book advertising via Form 25 in the Exhibitor Manual
Show Guide
The Buyer’s Product Guide details all the new products which will be launched at the show.This will be sent to our database of key retail buyers across the Scandinavian region and willreally put your products in the spotlight.
To be included in the Buyer Product Guide, please upload a high resolution photo at 300DPI. Complete Form 24 – Buyer Product Guide here.
Buyer’s Product Guide
“Onsite staff – make sure yours are trained for the job and will welcome people to your stand”.
We have also put together some helpful free resources on general exhibiting techniques- the do's and don'ts of exhibiting, how to dress your stand effectively and much more.
We’ve teamed up with the Association of Event Organisers to bring you independentadvice from a not-for-profit initiative.
Download their complete guide on how to exhibit here
OF BUSINESS DIRECTORSAGREE THAT EXHIBITIONSARE THE MOST EFFECTIVEMEANS OF GENERATING
SALES LEADS AFTER A COMPANY’S OWN WEBSITE.
86%
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Georges Sainte-rose-Fanchine
The exceptional creativity and the incrediblerange of new products, flavours and innovationsat Natural Products Scandinavia and NordicOrganic Food Fair 2016 demonstrates, onceagain, that organic and natural products aremore and more an ambitious and realistic newway of life in Scandinavia. The show was a realsuccess story for us. We were particularly proudto win the award, as it is a great internationalrecognition of our continuous efforts to providehigh quality and innovation.
A successful show is a busy show and we are working hard to promotethese events to right people in the industry. This year we hope toattract 5500 trade buyers through an extensive and comprehensive PR& Marketing campaign in English, Swedish and Danish.
Press & Media:Full page adverts, editorial, web banners, online editorial, solusemails, and sponsored newsletters with the following mediaorganisations & publications:
Fri KöpenskapLivsmedel iFokusButikslederenOkologi & ErhvervScandinavian Food & DrinkEkowebMagazin MåltidSvenska LivsmedelFood-Drink.DKFoodwire.dkButikstrenderFødevaremagasinetRestaurangvärldenVisitorOrganic-Market.infoEuropean Supermarket MagazineOrganic Wellness News
Restauranger & StorkökDansk HandelsbladHotell & RestaurangDagensHandelLevnedsmiddelbladetKosmetik DenmarkFarmaciFagbladet KosmetikCosmetics BusinessSundhedSuper AvisenNutraceuticals NowBio Eco ActualCOSSMAGalore WeekendInternational Supermarket NewsDagens Apotek
We are constantly adding to this list. Our PR team works closely withthe media to make sure the show gets high levels of press coverage.For previous press coverage follow these links:
Press Coverage Natural Products Scandinavia Press Coverage Nordic Organic Food Fair
We have an extensive database of visitors across a number of tradeshows that we organise. We are also continuously generating andresearching new contacts to extend our marketing reach to. Plus, we print(on FSC 100% recycled paper) and post out selected pieces of direct mailto specifically targeted buyers. In addition, we send third party emails tothe databases of our partners in the industry and the media.
We have a list of VIP buyers from large organisations acrossEurope & Scandinavia with buying power starting at €250,000 upto €5 million. These hand-picked individuals are invited by uspersonally to the show and they receive:
• Flight re-imbursement up to €200 • One night’s accomodation • Networking opportunities throughout the show • Fast-track entry - their badge is posted to them in advance • Access to our VIP lounge • Free refreshments for the duration of the show.• Personalised floorplan and exhibitor list
Hosted Buyer Campaign
We work very closely with some of the biggest names in this industry andare lucky to be supported by these leading organisations.
Industry Partnerships
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iréne von Arronet
This fair is a fantastic meeting place for the health and organicindustries. New exciting players and products and not least agreat way to keep track of trends and outlook of the world.
www.naturalproductsglobal.com
Natural Products Global isthe new one-stop globalresource for natural andorganic industryprofessionals.
Built around an editoriallyindependent daily news service itdelivers a compelling mix of news,business insights and analysis.
Our e-newsletter reaches over80,000 natural and organicproducts industry professionalsaround the world every week.Find out how we can help to putyou in front of a truly globalaudience.
Contact dominic for more [email protected]: +44 (0)1273 645128
Visitor Emails & Postal Mail
First Floor, Nile house, Nile Street, brighton bN11hW, uKtel: +44 (0)1273 645110 Fax: +44 (0)843 2909036Email: [email protected]
Organised by
EVENT TEAM: For information about your stand, sponsorship, the theatres and workshop zone.
Melina VikingSales Manager+44 (0)1273 645 [email protected]
OPERATIONS: Operations organise the logistics of the show and all the health and safety forms.They have sent you your online exhibitor manual from [email protected]
PR: Let the PR team know of any new products or show higlights.
Helen TrottOperations Manager+44 (0)1273 [email protected]
MARKETING: For anything marketing and promotion related - You can order VIP invites,postcards, show logos, website banners, etc.
Jenni SandellsMarketing Manager+44 (0)1273 [email protected]
Emma-Louise JonesHead of PR+44 (0)1273 [email protected]
Sharna WaidPR Manager+44 (0)1273 [email protected]
Vicky HolmanGroup Marketing Manager+44 (0)1273 [email protected]
Amy MuddleMarketing Manager+44 (0)1273 [email protected]
Daisy Simpson-CrewMarketing Executive+44 (0)1273 [email protected]
Fiona AllenEvent Director+44 (0)1273 [email protected]
CONTACT US
Siobhan ThompsonSales Executive+44 (0)1273 063 [email protected]