10-04-2023© Copyright 1

Users:Denmark: 3.2 mio.Sweden: 5.2 mio.Norway: 3.0 mio.Finland: 2.4 mio.Iceland: 220k

Characteristics: Focused on “friends” and family from the real world.

The newsfeed works as a microcosmos for events and news from and about our friends.Facebooks newsfeed is not chronological which makes the platform less efficient for “live”-updates or following events, TV-shows or other. Conversations are “owned” by users or pages.

Facebook is tremendous for building public support for cases and mobilizing people.

The global homescreen

The value of Facebook

10-04-2023© Copyright 2

Which strategic values can Facebook help your organization achieve?

Branding

Recruitment

International awareness

Shared knowledge

PR

MarketingDialogue

Fundraising

CrowdsourcingInternal communication / Intranet

Positioning of academic rapports

Measuring your reach, performance and ROMI

10-04-2023© Copyright 3

Freeanalytics.komfo.com

Facebook insights

Hootsuite.com

Hubspot.com

Visual.ly (Personal favourite)*

Tools for statistics and analytics on Facebook

Visually creates cool infographics to Impress your manager, boss and CMO

10-04-2023© Copyright 4

UsersDenmark: 200.000.Sweden: 475.000Norway: 250.000 (2012)Finland: 63.000Iceland: N/A

Characteristics: Niche / interestgraph based social media. Real-time, fast and subjectoriented communication. Limit of 140 chars. Hashtags (#) are used to index conversations.

Targetgroup: Journalists, communication and marketing, politicians, C-suite, athletes and celebrities.

En platform i hastig vækst!

Keep it easy breezy. Twitter is not for corporate talk

10-04-2023© Copyright 5

The tone of voice on Twitter is down-to-earth and human.

Keep it easy breezy. Twitter is not for corporate talk

10-04-2023© Copyright 6

The tone of voice on Twitter is down-to-earth and human.

Keep it easy breezy. Twitter is not for corporate talk

10-04-2023© Copyright 7

The tone of voice on Twitter is down-to-earth and human.

Monitoring Twitter and measuring performance

10-04-2023© Copyright 8

Tweetdeck (For monitoring lists, hashtags, mentions and using several profiles).

Tweetreach.com (creates a rapport for the reach of your tweets and/or a hashtag).

Klout.com (plugin for chrome) (Good tool for quickly identifying influencer-tweets on a hashtag or in a conversation).

Topsy: (Find popular tweets)

Twitonomy.com

Tweetlevel.com

Storify.com (Create your own “resume” of tweets from an event or subject).

Tools for the Twitter-pro

10-04-2023© Copyright 9

Visual storytelling on steroids:

Users: (Drawn from Facebooks Power Editor).Denmark: 540.000Sweden: 1.3 mio.Norway: 880.000Finland: 220.000Iceland: 60.000

Characteristics: Hashtags and filterfunctions. Can be used as a crossposting platform for photos..

Targetgroup: A lifestyle media for urban and cultural groups. A young demographic. Extremely focused on identitybuilding, events and the “selfie”-revolution.

The hipster and the urban/culturalelites favourite.