PressRelease

Tothepressandwhomitmayconcern

Dec.2017

KobeMatchCo.,Ltd.

Exhibitingforthe3rdtimeattheMAISON&OBJETin2018

Withaspecialgiftpackagingnewlyaddedtotheproductline-up

hibiasagiftforaspecialday

http://hibi-jp.com/en/

KobeMatchCo.,Ltd.(RepresentativeDirector:MasafumiSagayama)willbeexhibitingitshibibrand,the

originalincenserequiringnolightingdevice,attheMAISON&OBJETin2018(France).Fusingtraditional

Japanesemanufacturing technique of incense and that of matches with a modern concept, hibi has

attractedawideattentionfrombuyersacrossvariouscountriesthroughthepasttwoexhibitions,andit

iscurrentlysoldinJapanaswellasoverseasinabout20countries.Anewadditiontotheproductlineto

be presented this time is a special gift packaging format which is perfect for seasonal gift-giving

occasionssuchasSt.Valentine’sDay,Mother’sDayandChristmas.Threedifferentscentsarespecially

selected, and colours of box and ribbon are well coordinated to fit each occasion. We will also be

exhibitingwoodendisplaytrays,speciallydesignedforthehibibrandasproductpresentationmeansat

thepointofsale,inadditiontodistributingmarketingmaterialstellingastorybehindthebirthofhibi.

New!Christmaslimited New!St.Valentine’sdaylimited

( Lavender/Ylangylang/Yuzu/amat) ( Lemongrass/Geranium/Teatree/amat)

New!Mother’sdaylimited

(Japanesecypress/sandalwood/cinnamon/amat)

Regularbox–Regularfragrances- Largebox–Regularfragrances-

Regularbox–Japanesefragrances- Largebox–Japanesefragrances-

Agiftboxwithanassortmentof5fragrances&3fragranceshttp://hibi-jp.com/en/product.php

hibistyle

Lightupahibi Lettheflamegooutgently

placeitonadesigntedmat Enjoythefragrance

http://hibi-jp.com/en/■”hibi”brandsummary

~Anewwayofenjoyingincense,bornfromtheencounteroftwotraditionalindustriesoftheHyogoPrefecture~

KobeMatchCo.,Ltd.withalonghistoryofmatchmanufacturingbasedinHarimaoftheHyogoPrefectureandDaihatsuCo.,Ltd.,along-establishedcompanywhichcontinuouslymanufacturesinnovativeproductsinAwajiIsland,amajormanufacturingcenterofincense,met,developedproductsforaperiodofabout3yearsandcommercializedthebrandinApril2015.Itsuniqueconceptof“lightingincenseasifstrikingmatches”issupportedbyahighdegreeoftechnicalknow-howensuringboththesolidness,preventingthesticksfrombreakingwhenstriking,andtheburnability.

■Ourthoughtsputintothe“hibi”brand

Thebrandname“hibi”means“daytoday”inJapanese.Wenamedit,hopingthattheproductwillbekeptbyone’ssideandenjoyedfreelyeverydayaccordingtoone’smoodandoccasion.TheproductlogoisformedbydoublingaChineseideogramsignifying“day,”expressingabasicproductconceptthatisstylishandsimplewithoutflamboyance.Weaimtomakethe“hibi”brandasynonymforincenseandwidelyacceptedbyconsumersinJapanandoverseas.

■ Contact usKobematchCo.,Ltd. ZIP671-1561

414IkarugaTaishi-choIbo-gunHyogoPrefectureJapanTEL:+81-79-277-0421FAX:+81-79-277-0424mai:contact@hibi-jp.com

http://hibi-jp.com/en/

www.facebook.com/hibi.incense

https://www.instagram.com/hibilife/?hl=ja