Corporate Profile

https://www.daihatsu.com/Global website

1712 TS

1-1 Daihatsu-cho, Ikeda-shi, Osaka 563-8651

Daihatsu Motor Co., Ltd.

Soichiro OkudairaPresident

Top Message

In March 2017, Daihatsu announced its medium- and long-term business scenario, entitled “D-Challenge 2025,” which will play a major role in the Company in the future. Through this business scenario, we revealed our intention to evolve the brand through the progressive expansion of two key axes: MONODUKURI* and KOTODUKURI*.

The entire Company is presently working as one “to execute and realize” this business scenario. I believe that by enhancing Daihatsu’s unique qualities, we will be able to increase the presence of the Company within the Toyota

Group and thereby contribute to the Group’s growth. Additionally, in working toward the realization of Daihatsu New Global Architecture (DNGA) in our MONODUKURI, Daihatsu will create vehicles, beginning with K-cars (mini vehicles), namely vehicles ranging in size from mini to A and B segment models.

* MONODUKURI: A concept for auto manufacturing embodying Daihatsu’s unique value

* KOTODUKURI: Increasing points of contact with customers and local communities in a way that is unique to Daihatsu

About MONODUKURI and the Realization of DNGA

About KOTODUKURI

Aiming to “Grow the Company into a Brand Indispensable to the World”

In our efforts to provide high-quality vehicles at affordable prices, we have developed a new platform and significantly increased environmental performance, safety and comfort. At the same time, we have fiercely sought to lower costs in order to create products that are as affordable as possible for our customers.

The pursuit of even more high-quality vehicles at even more affordable prices

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The key phrase is “advanced technologies for everybody.” I believe Daihatsu’s role is to provide advanced technologies as typified by Smart Assist to all our customers at affordable prices.

The development of advanced technologies

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SSC is the essence of what Daihatsu is trying to achieve, and is linked both to improved quality and to human resources development. By realizing SSC and further improving our low-cost yet high-quality production system, we can make Daihatsu even more competitive.

The establishment of next-generation SSC(Simple, Slim and Compact)

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Top Message

Slogan & Vision / Medium- and Long-Term Management Scenario

Overview of Daihatsu

Daihatsu’s MONODUKURI

Daihatsu’s KOTODUKURI

Corporate Data

We adopted the new Daihatsu Group Slogan “Light you up” to express the direction of efforts to further evolve the Daihatsu brand through the preceding initiatives. Based on this concept, Daihatsu will anticipate trends in global markets and changes in technologies while providing products and services that place top priority on each and every local customer.

Moreover, we will develop human resources who

can pursue the qualities that make Daihatsu unique, as each and every employee considers “how his or her work can ‘light a person up’ in the world and help them achieve personal growth.”

Through the execution of these initiatives, we will further enhance Daihatsu’s unique qualities and grow the Company into a brand that the world cannot do without.

KOTODUKURI involves undertaking activities focused on “increasing points of contact with customers and local communities” and strengthen-

ing people-to-people connections more than ever before and providing extra services that thereby enable us to expand our sales.

We will evolve the Daihatsu brand through the progressive expansion of two key axes: “MONODUKURI” and “KOTODUKURI.”

CONTENTS

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Slogan & Vision / Medium- and Long- Term Management Scenario

The Daihatsu Group: Broadening life’s mobility to support various lifestyles around the world in freely enjoying brilliant individual lives

MONODUKURI

For detailed information, please access the Company’s website.

https://www.daihatsu.com/company/scenario.html

Brandvis ion

KOTODUKURI

Daihatsu has developed a medium- and long-term

management scenario for the period from 2017 to 2025

called D-Challenge 2025. With “Light you up” serving as a

guideline, Daihatsu will undertake its business focused

on the main axes of MONODUKURI and

KOTODUKURI and evolve the Daihatsu brand.

Medium- andLong-Term

ManagementScenario

現在のダイハツコトづくり

「お客様や地域との接点拡大」Daihatsu as it is today

MONODUKURI:Establish DNGA

KOTODUKURI:Increasing points of contact withcustomers and local communities

Evolution of theDaihatsu brand

Medium- and Long-TermManagement Scenario:

D-Challenge 2025

Schematic Diagram of Daihatsu’s Future Direction

The word “light” in the new slogan “Light you up” carries the meanings of both a source of illumination

shining into darkness and lightness in terms of both weight and feel. The slogan is intended to express Daihatsu’s

unchanging determination and resolve to continue striving to achieve its two missions of illuminating each and every

one of its customers by offering them a bright and shining lifestyle through the provision of finely tuned

products and services, and lightening their emotional load through the provision of compact cars that

place minimal burden on their lifestyles, and on the environment.

Daihatsu will thoroughly maintain its stance of customer orientation as it strives to realize the Daihatsu New Global Architecture (DNGA) and will provide customers with a variety of easy-to-drive, affordably priced cars that are safe and reliable.

Daihatsu will carry out group-wide activities focused on increasing points of contact with customers and local communities. Also, Daihatsu will strength-en people-to-people connections more than ever before and provide extra services that thereby enable us to expand sales.

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Daihatsu’s OriginsConsigned /

OEMvehicles

Japanese-Produced Engines Created by a Meiji-Era Scholar and an Engineer

Daihatsu’s origins date back to 1907. That year Hatsudoki Seizo Company, Ltd. was established in Osaka, mainly by a professor and an engineer from Osaka Higher Technical School (presently School of Engineering, Osaka University) to begin Japanese production of engines, which until that time had to be imported by Japan from overseas. Starting with the production of intake engines, Hatsudoki Seizo also developed and manufactured small diesel engines and even produced equipment for railway cars.

Hatsudoki Seizo’s founding professor and engineer had a deep passion for independently building engines and contributing to Japan’s industry amid the advancement of the nation’s modern industrialization, and this passion serves as the foundation of Daihatsu today.

Meiji/Taisho Eras

From Engine Manufacturer to Auto Manufacturer Birth of the “Daihatsu” Compact Three-Wheel Vehicle

Showa Prewar Era

Amid the turmoil arising from the Great Depression, there was growing demand for three-wheel vehicles (auto three-wheel vehicles) from production plants and distribution companies. The Company, which had been a manufacturer of engines, responded to this demand by commencing its first independent production of a vehicle called “the Daihatsu.” These three-wheel vehicles thus bore the nickname Daihatsu, which was derived by combining Dai, the first Japanese character of the word Osaka, with Hatsu, the first character of the word for engines, and these vehicles became extremely popular. The production of the “the Daihatsu” marked Daihatsu’s first step forward as an automaker. Following the end of the war, Daihatsu expanded into K-cars and compact cars and this led to Daihatsu’s evolution into a manufacturer of small cars.

Showa Postwar Period

“Midget” three-wheel vehicle has become a hit product and the Company subsequently has been expanding into K-cars and compact cars.

After changing its corporate name to the present Daihatsu Motor Company, Ltd. in 1951, the Company celebrated its 50th anniversary in 1957, which was the age of motorization. The Midget three-wheel vehicle launched the same year gained widespread popularity for being easy to operate while offering economic efficiency and became a major hit product used by shops and small-parcel delivery companies. The Midget was also exported to numerous countries, including Indonesia and Thailand, where it supported the lives of many people.

Daihatsu later introduced a variety of vehicles such as the Hijet light commercial vehicle currently sold today and the Charade compact car, and through these activities, has become an expert in small cars.

Completed former Head Office Plant

6-horsepower suction gas engine

Midget (Model MP5)

Panoramic view of the former Osaka Plant

HA three-wheel vehicle(The Daihatsu)

First generation Charade

Thor (Daihatsu) and Roomy/Tank (Toyota) launch presentation in 2016

Sigra (Daihatsu) and Calya (Toyota) launch presentation in 2016

K-Cars and Daihatsu

Today there are numerous communities, particularly in rural regions, where K-cars are indispensable in people’s daily lives. With outstanding economic performance and tight turning circles, these K-cars have played key roles in supporting the lives of Japanese citizens. Daihatsu’s know-how in manufactur-ing K-cars, which has been cultivated for customers in Japan, is being utilized today in compact cars overseas and serves as the source of Daihatsu’s competitiveness.

K-car specifications

Totalheight2.0m or less

K-cars were created during the 1950s, when automobiles were luxury products, with the aim of produc-ing “one car for each home.” Various manufacturers introduced affordably priced K-cars that were easy to drive even on narrow roads and these cars became widely used.

Displacement 600cc or less

Total width 1.48m or less Total length 3.4m or less

Daihatsu Supplies K-Cars and Compact Cars to Toyota Motor Corporation and Subaru Corporation in Japan and Also Supplies Toyota with a Variety of Car Models Overseas

Overview of Daihatsu—Undertaking Business Centered　　 on Japanese, Overseas and Consigned Production/OEM Businesses

Within the Toyota Group, Daihatsu provides a rich variety of car models and engines to Toyota Motor Corporation (Toyota) and Subaru Corporation (Subaru).

Since commencing consigned production of Toyota vehicles in 1969, Daihatsu has expanded its business, including by providing Toyota with OEM products and also supplying Subaru with OEM products beginning in 2009. Besides consigned production and OEM

vehicles in Japan, Daihatsu also supplies a wide range of vehicles overseas that includes production in Indonesia of the Avanza, which was jointly developed with Toyota, and the Agya, which we began supplying to Toyota in 2013 as an OEM vehicle.

We will continue to enhance our production structure and contribute to the development of the Group by deploying Daihatsu’s distinctiveness based on collaboration within the Toyota Group.

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SSC (Simple, Slim, Compact) SSC (Simple, Slim, Compact)

Providing customers with even better products at affordable prices requires a balance between high quality and cost reductions. The key to attaining this balance is Daihatsu’s unique SSC (Simple, Slim, Compact) concept. Daihatsu Motor Kyushu Co., Ltd.’s Oita (Nakatsu) No. 2 Plant introduced the SSC concept on a full-scale basis with the aim of simplifying facilities and consolidating work operations, which included achieving a 50% reduction in previous plant floor space. Realizing a compact plant allows employees to view adjacent co-workers, which fosters a spirit of mutual support that has helped reduce defects and created a climate for high-quality MONODUKURI.

Daihatsu is also deploying this know-how overseas as it introduces the SSC concept at plants in Indonesia and Malaysia in a format whereby ideas that support Japan’s high-quality MONODUKURI are adapted to local environments.

In developing advanced technologies in the future, Daihatsu’s mission will be “advanced technologies for everybody.” As exemplified by Smart Assist, Daihatsu will provide affordably priced advanced technologies that are useful in the lives of customers and promote the spread of these in a wide range of fields that include safety, the environment and an interconnected society.

In safety fields, for example, we aim to enhance assist functions that enable all customers to move freely with a sense of security. In environmental fields as well, Daihatsu is utilizing its packaging technologies, an area of expertise, and is promoting the development hybrid vehicles and electric vehicles that are available to numerous people and ideal as small cars closely connected to people’s daily lives.

Advanced Technologies Advanced Technologies

Since its establishment in 1907, Daihatsu has aimed for customer-oriented automobile manufacturing and supported the lives of its customers as a manufacturer that ranges from K-cars to compact cars.

The origin of these efforts is Daihatsu’s approach to MONODUKURI (manufacturing), which involves confirming customer needs and problems through genchi genbutsu (go to the actual location and see for oneself) and paying strict attention to every single millimeter, gram and yen. In the future, Daihatsu will continue to enhance its “high-quality, affordably priced” automobile manufacturing unique to Daihatsu that encompasses superb fuel efficiency, affordable prices, safety, reliability and environmental friendliness.

Based on the watchwords “advanced technologies for everybody,” Daihatsu will continue to provide these technologies to numerous customers and enrich mobility life in such cutting-edge fields as electrification of power trains, automated driving and connected technologies. Daihatsu’s MONODUKURI will continue to evolve in the future based on this thinking.

Daihatsu’s MONODUKURI

Superb Fuel Efficiency and Affordable PricingSuperb Fuel Efficiency and Affordable Pricing

Daihatsu believes that “superb fuel efficiency, affordable pricing and resource conservation” serve as the essence of K-cars. In giving shape to this thinking, Daihatsu unveiled its “e:S Technology (Energy Saving Technology)” in 2011. Daihatsu has thus realized high fuel efficiency by enhancing conventional technologies, such as improving combustion and reducing energy loss. Daihatsu also has achieved high performance while reducing the number of components by improving design qualities such as re-evaluating the configuration of structural parts and reducing reinforcing materials by utilizing straight component parts. In this manner, Daihatsu established a base for excellent-quality, affordably priced car manufacturing.

Safety and Security Safety and Security

Smart Assist is a collision avoidance system with a braking assist function that Daihatsu first adopted for K-cars in 2012. This system has been subsequently adopted in numerous other car models. To provide cutting-edge technologies such as automated brakes to as many persons as possible, Daihatsu has strived to realize func-tions and prices suitable for K-cars and made repeated advances for highly detailed responses to customer demands. Smart Assist III incorporates the world’s smallest* stereo camera and uses a compact parts structure suitable for small cars to hold down price increases and achieve improved performance. In this manner, Daihatsu is working to provide safety and security to even more customers.

Thoroughly pursues efficiency and realizes superb fuel efficiency.

Point of e:Stechnology

Apply to various models in each country based on e:S technology.

Overseas

2014Axia (Malaysia)

2016Sigra (Indonesia)

2013Ayla (Indonesia)

2016Bezza (Malaysia)

Evolve e:S technology for various models.

Thorough pursuit of the “Simple, Slim, Compact” concept specific to K-cars

Daihatsu Motor Kyushu Co., Ltd.

� Date of commencement: November 2007 Building: 53,000m2

Oita (Nakatsu) 2nd Plant

Production plant in which SSC is the perfect fit in Indonesia

PT. Astra Daihatsu Motor (ADM)

� Date of commencement: October 2012

� Building: 73,000m2

Karawang Assembly Plant

Just fit for Indonesia

Internationally competitive, high-quality plant

Perodua Global Manufacturing Sdn, Bhd (PGMSB)

� Date of commencement: August 2014

� Building: 60,000m2

Transformation for Global Customer

2013Tanto

2016Thor

2017Mira e:S

2014Move

Deployment of SSC (Simple, Slim, Compact) Concept

Mira e:S2011First model to adopt e:S technology

Japan

Indonesia Malaysia

Vehicles exhibited at the 45th Tokyo Motor Show 2017

*As of November 2017, according to research conducted by Daihatsu

Japan

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Community-Based Projects

Daihatsu supports the spread and development of badminton as a common activity in the three countries of Japan, Indonesia and Malaysia, which are principal regions. Badminton is the national sport of Indonesia and Malaysia and also a widely played sport throughout Southeast Asia. Daihatsu serves as a sponsor of the Japan National Badminton and Para-Badminton Teams and also supports world championship competitions in these three countries as well as tournaments in Japan for elementary school students.

� Supporting the Spread and Development of Badminton

As specific activities, through industry-government-academia collaboration, Daihatsu is undertaking “Support for independent lives with free mobility at any age” in regional communities where aging of the population is advancing.

In 2016, this initiative commenced on a trial basis with the participation of approximately 100 community residents in Mie Prefecture, Hiroshima Prefecture and Shizuoka Prefecture. From 2017, we will implement these projects on a full-fledged basis and plan to expand these activities across the entire country targeting 2020.

Community-based projects were started as a new initiative for embodying the “Light you up” Group slogan. These projects are part of KOTODUKURI activities focused on increasing points of contact with customers and local communities and serve as initiatives that aim to utilize Daihatsu’s strengths for finding solutions to issues concerning the “aging of society,” one key social issue, as well as “regional vitalization.”

Safe driving course by Japan Automobile Federation and a Daihatsu sales company

Fall prevention and exercise guidance provided by a physiotherapist

Daihatsu’s KOTODUKURI

New sponsor announcement conference for the Japan national badminton team *2017

Signing Ceremony

“Humobility World—The World of Human and Automotive Discovery” is a facility that conveys the ways in which cars are benefitting people’s lives. At this facility, visitors can see successive generations of Daihatsu cars and learn how Daihatsu is addressing environmental and safety issues. The facility also features various types of hands-on equipment that enable visitors to experience the enjoyment of MONODUKURI. *Made from combining the words “human” and “mobility.”

� Humobility World*

Humobility World

In 2015, Daihatsu began implementing classes in which Daihatsu employees visit elementary schools in the vicinity of the Head Office to tell children about the enjoyment and challenges of MONODUKURI. These classes that enable children to “see,” “touch” and “use” real parts are proving popular and are now held at more than 100 elementary schools annually.

� MONODUKURI Experiential Class

Experiential class

The Daihatsu athletics team was started in 1988 with the purpose of promoting sports. Through athletics, Daihatsu hopes to be a source of courage and inspiration for people and contribute to the growth and promotion of sports.

� Daihatsu Athletics Team

Daihatsu athletics team *2017

In 2017, Daihatsu became an official sponsor of Tokyo Disneyland and Tokyo DisneySea. Daihatsu became a sponsor because its desired concept of “broadening life’s mobility to support various lifestyles around the world in freely enjoying brilliant individual lives” corresponds with the desire of Tokyo Disneyland and Tokyo DisneySea to “provide an environment that can be enjoyed by people of all ages, bringing a smile to every face.” Daihatsu will sponsor guest parking at Tokyo DisneySea and guest parking at Tokyo Disneyland and will present the Mermaid Lagoon Theater.

� Official Sponsor of Tokyo Disneyland® and Tokyo DisneySea®

©Disney

ActivitiesReport

Community-Based Projects

Undertaking “Support for independentlives with free mobility at any age”

Supporting communities with people whoagree with the purport of this project

Japanese PhysicalTherapy Association

Supporting localcommunities

through “healthguidance”

AcademiaLocal communities

Aiming for “self-helpand mutual help”

People

Local governmentsPromoting “citizen

participation”

Government Daihatsu Group “Creating venues for

collaboration” (Daihatsu’s outlets)

Industry

KOTODUKURIUnder the Group slogan “Light you up,” Daihatsu is undertaking group-wide KOTODUKURI activities focused on increasing points of contact with customers and local communities. Here we introduce some of these activities.

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Corporate Data

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Head Office

1-1 Daihatsu-cho,

Ikeda-shi, Osaka

563-8651

Tokyo Office

2-2-10 Nihonbashihoncho,

Chuo-ku, Tokyo

103-0023 (Daihatsu

Building)

Head (Ikeda) Plant

1-1 Daihatsu-cho,

Ikeda-shi, Osaka

563-8651

Shiga (Ryuo) Plant

2910 Ooaza Yamanoue,

Ryuocho, Gamo-gun,

Shiga 520-2593

Kyoto Plant

1 Koaza Kitahosoike Aza

Shimoueno, Ooyamaza-

ki-cho, Otokuni-gun,

Kyoto 618-0081

Nishinomiya Parts Center

1-78-1 Hanshin Distribu-

tion Center, Yamagu-

chi-cho, Nishinomiya-shi,

Hyogo 651-1431

Daihatsu Group

Kyushu Development Center

2-1 Yoshimoto, Tanushi-

marumachi, Kurume,

Fukuoka 839-1206

Daihatsu Motor Kyushu Co., Ltd.

Oita (Nakatsu) Plant

1 Ooaza-Showashinden,

Nakatsu-shi, Oita

879-0107

Daihatsu Motor Kyushu Co., Ltd.

Kurume Plant

1 Yoshimoto, Tanushima-

ru-machi, Kurume,

Fukuoka 839-1206

Name

Date of establishment

DAIHATSU MOTOR CO., LTD.

March 1, 1907

Representative Soichiro Okudaira, President

Main business line Manufacture and sales of automobiles

Capital 28,404,346,601 yen

Head Office / Head (Ikeda) Plant Shiga (Ryuo) Plant

Kyoto Plant

Daihatsu Motor Kyushu Co., Ltd.Kurume Plant

Daihatsu Motor Kyushu Co., Ltd.Oita (Nakatsu) Plant

Tokyo Office

Malaysia / Perodua

PMSB PGMSB

Indonesia / Astra Daihatsu Motor

Sunter Plant Karawang Plant

Main overseas production bases

Main Japanese business sites (including affiliated companies)

Daihatsu GroupKyushu Development Center

Corporate Profile

https://www.daihatsu.com/Global website

1802 TS

1-1 Daihatsu-cho, Ikeda-shi, Osaka 563-8651