5 keys to successful lead nurturing
DESCRIPTION
A webinar on lead nurturing presented by Jeff Ogden of Find New Customers (www.findnewcustomers.com) and sponsored by Data.comTRANSCRIPT
5 Keys to Successful Lead Nurturing
Jeff Ogden, President of Find New Customers & Host, Mad Marketing TV and Marketing Made Simple
Presented by:
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Premier show: May 1www.madmarketing.tv
Why Lead Nurturing?
“As many as 9 out of 10 visitors to your website are not ready to buy today, but about 8 out of 10 will buy eventually.”
Brian Carroll MEClabs
Future buyers are visiting you.
Earning the Trust of Future Buyers
Share valuable content (to them!) over time, using a story-telling format, so that you earn their trust.
Engage when they are ready to buy.
Watch for the hand-raise
Marketing Automation and Lead Nurturing
• Marketing Automation is useful for lead nurturing
• But it does NOT do lead nurturing.• YOU do.
So You Want to Nurture Leads?
1. Start with a deep understanding
• The better you understand buyers, the better results you will achieve.
• Interview target companies and customers to understand what motivates them.
• Ensure your data is rock-solid and accurate (Data.com)
2. Tell a Story
3. Make it valuable. To them/not you
4. Include Calls to Action
• Think “What can we offer them?”• Give to Get• Content has value
5. Be Patient
Recap
• Nurture because most are not ready to buy• Watch for the hand-raise• Software helps, but you nurture
Recap
5 Keys to Success1.Start with Understanding2.Tell a story3.Make it valuable4.Calls to Action5.Be Patient
Thank You!
Jeff Ogden, President of Find New Customerswww.findnewcustomers.com website
www.fearlesscompetitor.com bloghttp://about.me/jeffogden@fearlesscomp on Twitter
Or just Google “Jeff Ogden”
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Questions?