exclusive access final

10

Click here to load reader

Upload: claireannaj

Post on 05-Jul-2015

5 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: Exclusive access final

“Making the beauty aspect of society available to all”

EXCLUSIVE ACCESS

Page 2: Exclusive access final

ORIGINS

Niche market, Personal reasons, Disabled members of society

Noticeable difficulty in finding accessible hair salons/ beauty salons/ Spas

Noticeable difficulty in finding accessible beauty retailers

Absence of social aspect eg: All important gossip in hairdressers

Page 3: Exclusive access final

An exclusive club/group

WHAT IS EXCLUSIVE ACCESS?

Also creates a social event to promote the social aspect of the society

The events are held in hotels and hold all your fully accessible beauty requirements

For a monthly membership fee, Members get access to monthly beauty events

Managed through a Website

An exclusive club/group for disabled members of society

Page 4: Exclusive access final

FACEBOOK PAGE

Page 5: Exclusive access final

WEBSITE

Page 6: Exclusive access final

THE EVENTS

Page 7: Exclusive access final

18 – 60 year old women who

experience mobility difficulties

Miss out on essential beauty

activities

Gap in the market –no other company offers this exclusive

service

TARGET MARKET

Page 8: Exclusive access final

Michael Hickey – Irish

Wheelchair Association

board member

Enable Ireland Focus Group

Facebook feedback –nearly 200

likes

Positive replies from potential

beauty suppliers

PRIMARY RESEARCH

Page 9: Exclusive access final

1.Little start up costs –no employee costs 2.Revenues from monthly membership fee

Expenses: website development, domain name and event locations

FINANCE

Page 10: Exclusive access final

THANK YOU FOR LISTENING