exclusive access final
TRANSCRIPT
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“Making the beauty aspect of society available to all”
EXCLUSIVE ACCESS
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ORIGINS
Niche market, Personal reasons, Disabled members of society
Noticeable difficulty in finding accessible hair salons/ beauty salons/ Spas
Noticeable difficulty in finding accessible beauty retailers
Absence of social aspect eg: All important gossip in hairdressers
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An exclusive club/group
WHAT IS EXCLUSIVE ACCESS?
Also creates a social event to promote the social aspect of the society
The events are held in hotels and hold all your fully accessible beauty requirements
For a monthly membership fee, Members get access to monthly beauty events
Managed through a Website
An exclusive club/group for disabled members of society
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FACEBOOK PAGE
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WEBSITE
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THE EVENTS
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18 – 60 year old women who
experience mobility difficulties
Miss out on essential beauty
activities
Gap in the market –no other company offers this exclusive
service
TARGET MARKET
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Michael Hickey – Irish
Wheelchair Association
board member
Enable Ireland Focus Group
Facebook feedback –nearly 200
likes
Positive replies from potential
beauty suppliers
PRIMARY RESEARCH
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1.Little start up costs –no employee costs 2.Revenues from monthly membership fee
Expenses: website development, domain name and event locations
FINANCE
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THANK YOU FOR LISTENING