Presentation by:Presentation by:

Gagan Hariharan Koushik Suhaas Abinesh Anand Gagan Hariharan Koushik Suhaas Abinesh Anand RaghupriyaRaghupriya

Reasons

Dettol India in its latest campaign is specifically targeting the

confident Indian male. “End Of Day Confidence Challenge” is a Facebook contest where the brand is asking men if they are still confident by the end of the day.

Dettol India Facebook Contest Fails To Impress

The incentive provided by the brand in this

contest has no resemblance to the brand. The contest is based on ‘Likes’  The app also clearly misuses the app

guidelines of facebook

Reasons for Failure

Raymond India, which believes in delivering a complete man

with its complete range of men’s clothing,  is celebrating Mother’s Day on Facebook

Raymond India Mother’s Day Facebook Contest Fails To Impress

The execution on facebook was shabby lack of instructions on where should one upload the picture or

videos for the contest They have also not incorporated some of the basic facebook

features

Reasons for failure