Infographic Design

INFOGRAPHIC DESIGN SERVICES

Exaltus.ca

WHY PRODUCE INFOGRAPHICS?

People remember only

20% of what they read.

http://blog.wyzowl.com/power-visual-communication-infographic

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WHY PRODUCE

INFOGRAPHICS ?

of the learning we do takes place visually.

Visuals are processed

60,000×faster than text

http://www.familyconnect.org/info/multidiscapacidad/learning/using-the-senses/135http://blog.wyzowl.com/power-visual-communication-infographic

Morethan

80%

Infographics by The Numbers

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62%of B2B marketers use infographics

78%of B2B buyers share infographics with colleagues sometimes or frequently

Gain credibilityDisplay your in-depth expertise in your subject matter and become a voice of authority in your space

ClarifyUse beautiful visuals to make complex data (such as statistics, lists and timelines) easier to digest

Go viralHarness the viral power of infographics on social networks & gain huge visibility

http://bit.ly/2icWEHk2014B2BContentPreferencesSurvey,DemandGen

Sources:

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Creating a Compelling InfographicThe Process

Know your Audience

Choose a Topic

Gather your Data

Define your Main Points

Create a Wireframe

Assemble a Visual Plan

Craft Visual Elements

Stitch It All Together

Make key decisions based on your audience.

KNOW YOUR AUDIENCE

The Right Topic

The Right Amount of Data

The Right Level of Complexity

The Right Look & Feel

Choose a Topic

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Valuable & interesting to your audience

Not already widely

available

Showcases what makes you special

Your sweet spot

Create a Storyline or Wireframe

• Organize the flow of the infographic into a clear storyline.

• If your story isn’t flowing quite right, reorganize.

• Fill any gaps with additional data points, examples or anecdotes that bolster your thesis. Try to answer the five key questions of Where, What, Who, When, and How.

• Add rough renderings of charts, graphs, and other data visualization.

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• Keypoint• KeypointTitle• Keypoint• KeypointTitle• Keypoint• KeypointTitle

Craft a plan that works with both your content and your style guidelines

Create a Visual Plan

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Typography

Colors

Image Style

Gather Visual Elements

• Preserve a consistent visual style throughout your infographic

• Ensure consistency by creating original images or finding free icons at these sites.

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Stitching it All Together

• Pull everything together with snappy headlines and descriptive text.

• Use tools such as:• Canva• Piktochart

• Visual.ly

• Easel.ly

• Adobe Illustrator

• Adobe Photoshop

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