Making the Right Approach

Employee Perspective

EmployerPerspective

Employees’ connection with the EVP determines their level of discretionary effort in bringing the company mission, vision and values to life

A strategically designed EVP attracts, retains, engages and motivates employees to drive business success

An Emplojhiu

Consumer Choice As consumers we have different priorities when making purchasing decisions.

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Consumer ChoiceWhen buying a new car we will all consider different elements important

One of the biggest purchases

So what happens when we start thinking about people “buying jobs from companies”?

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When people “buy” a new job from a company their purchasing decisions are equally as unique & personal

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What’s an EVP?

An Employment Value Proposition is the experience offered by an employer in exchange for the pro-ductivity and performance of an employee

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EVP encompasses both Employer Value Proposition and Employee Value propo-sition. The key thing it is ongoing and not just something to be considered at the stage of attraction

8Employer

Perspective

A strategically designed EVP attracts, retains, engages and motivates employees to drive business success

Employee Perspective

EmployerPerspective

Employees’ connection with the EVP determines their level of discretionary effort in bringing the company mission, vision and values to life

A strategically designed EVP attracts, retains, engages and motivates employees to drive business success

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Core EVP

Provides clear characteristics that define how the brand should behave

Establishes a set of behaviours unique to an organisation which people can identify

Defines a unique promise that the employer delivers

Creates the perception of

organisation as an employer

Defines how an employer

will successfully inspire its people

Ensures a consistent candidate

experience

TARGETEDEVP

Segmentation

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VP

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VP

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VP

Umbrella

Campaign

Active Candidates Talent PoolPassive Candidates

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EmployerIs the candidate a potential fit?

Recruiter/ Researcher

Candidate

What will the candidate bring to the business?

What’s in it for me?

Reality mapping - thinking as a candidate

Need to take time to position ourselves as a

candidate

Essentially the EVP is the compelling reason to join a company. Induction & on boarding is a critical time and often when the EVP can fall down. EVP also applies to exist-ing employees throughout the en-tire employment life cycle including when they leave. Leavers still have an opinion and you need to manage their expectations so that they cont. to be positive about you even once they’ve gone and recommend you to other potential future hires.

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Talent Works International

Market Intelligence is at the heart of what we do as a business

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Reality v. P

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Market IntelligenceAssessing the market context:

• What is currently happening in the market?

• What might happen in the market moving forward?

• What are the factors that may be hinder/ help us attract talent?

• Are candidates out there?

• What is the market rate for them?

• Where are they based?

• What are the factors that could impact our ability to retain talent?

Employee PerspectiveUnderstanding the internal audience:

• What attracted you to the business in the first place?

• What have been the highlights of your experience to date?

• What are the areas in which the employment experience

could be improved?

• How would you describe the culture?

• What does it take to be successful here?

• How would you go about attracting new talent?

Competitor AnalysisExploring the competitor landscape:

• Who are the key competitors for talent?

• What is the employer proposition competitors have in the

market?

• Who are the key people in competitor organisations (level, role

type)?

• What rewards are competitors offering?

• What recruitment activity are competitors undertaking?

Candidate InsightIdentifying external perceptions:

• What are the key barriers to us recruiting candidates?

• What are the career motivators for candidates in our market?

• How well are we delivering the candidate experience?

• What would encourage you to move company?

• How does our branding activity compare to competitors?

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