everead - make news into video- a marketing plan

Slide 1

Market |Product| Development| Impact

#Founders


#CHAN Cheuk Yan LEUNG Yun Chuen VILLASENOR AGUNDEZ Cristina WONG Wing Sze ZHONG Mingchang 2

Deliver information by technology

Magnify interest of people

MISSION


#We spot out a new trend:

Challenge in the newspaper industry in Hong Kong

Change of reading behaviourImply a large market potential


#


#

We make news into videos

Informative Short Clear Effective

A new way to consume information

+=


#What is Everead?


#Our target customer is white collars

Convenience

Rushing for jobs

News reading habit

Have limited time

Boring and time consuming

White Collars!


#How do we take the people-oriented HP to the next level?Based on three problems, we identified that having a core value is extremely important in unifying our HR for a ultimate cause. The corporate vision.Which is why we want to promote a HP core value of openness throughout the organization, and we will do these through a HR integration plan, including hackathon, peer mentoring program and secondment at headquarters.We believe this will lay the foundation for attracting, engaging and retaining our talents.Eventually, our HR plan will act as the enabler of our corporate vision.

Our key question today is how can we devise a successful HR plan to align and support the success of our business strategy?

How can we bring HPs existing people-oriented culture to the next level? Based on the three problems that we identified previously, we see the importance of having a core value or brand of the company in bringing together the human resources.

Therefore our core strategy today is to build a strong employer brand for HP. The idea is to promote a HP value of openness through a series of HR integration program.

Like building a house, we need a strong foundation in order to realize the corporate vision of HP. We need a brand which people can relate to and use as a proxy to feel part of HP. Through a series of HR integration program, the hackathon, peer mentoring program and secondment at the headquarters, we want to attract, engage and retain the best talents. Through having a pool of top talents, we can then provide a solid base to reach for the peak in enabling our corporate vision.8

Our targeting segment has around 3.7 million customersNote: The population Census conducted from Jun to August Segmentation by occupation

Approximately 3.7 million white collars in Hong Kong Population is approximately 7.3 million in Hong Kong


#This new direction involves HP entering and expanding in the software, networks and mobile data industry because1 The demand for IT services and software applications, both domestically and professionally are increasing2 IT services have much higher profit margins than the current PC hardware and printing products that HP focuses on9

Our text-to video technology will automatically create a video out of your favorite stories in seconds

Using natural language processing algorithms, scanning each piece of text to understand the main contentLike the mind of a video producer, the technology summarizes the story into a narrative scriptEveread packages the news with relevant video clips, photos, graphs from sourcesWe have both human voiceover as well as the automated voiceover


#

This is how it works


#Evereads features ensure its high quality product

BRWOSE EVERY PIECEScan through every piece of news, neatly organized by article typeEDIT & FINE TUNEPerfecting videos is a breeze with our user-friendly editing toolsVIDEOS WITH TEXTThe original news is at your fingertips to read if you are interested inCREATE VIDEIOS IN SThe fastest technology to transform text to interactive videoUSE HUMAN VOICEReceive a real, live human narration for videos INSIGHTS & ANALYTICSAnalytic tools give you insight by adding photos and analytical graphs


#We deliver 3 main values to our customersHigh credibilityVisual impactConvenienceCooperate with high credibility news publishers

Text-to-video technology can produce videos within seconds

Access through mobile app anywhere at anytime

Everead as a unique product in the market


#

13

SCMP as our potential business partner

The highest credibility

All round news source

Good reader base

Good brand image


#

We provide better credibility compared to Apple NewsApple Action NewsEvereadCredibilityWith simulationFrom credible news articlesVideo generation timeMan-power generationComputer text-to-video generationNews genre coverage

Local, international, business, leisure, entertainment newsMore emphasis on local, international, business news


#15

We provide higher credibility and better visual impactCredibilityVisual Impact


#Our promotion campaign focuses on three main channels

Publishers

Social-Networking Site

Official Sites

Increase customer traffic and thus customer base


#

17


#Implementation plan consists of three main steps

20152016MayJun.JulyAug.Sept.Oct.Nov.Dec.Jan.Feb.Mar.Apr.Design and NegotiationApproach Target PublishersCo-Design the APPEstablish PartnershipDevelopingForm the Startup and design teamDevelopment and LaunchMarketing and ImprovementPromotion through publishersPromotion through social mediaEvaluation

First LaunchEstablish Strategic Partnership

Promotion and Feedback


#

19

We assume a moderate growth rate for our target segment0.8% CAGR for target segmentStable target segment

Focus on increasing conversion rate through marketing campaign and product optimizationSource: Team financial model


#Our Revenue will reach 3.4 million in 20201.6 mn3.4 mn4.9 mn

Lower traffic: Lower conversion rateAdvertisers pay less: Lower CPMHigher traffic: Higher conversion rateAdvertisers are willing to pay: Higher CPMSource: Team financial model


#Payback Period

everead - make news into video- a marketing plan

Business