Event Marketing

Influencer Marketing Program

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PromotionalApps

Custom Publications

Digital Advertising Reaching The

Gluten-Free Consumer

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GLUTEN INTOLERANCE GROUP – MARKETING STRATEGY FOR GFCO REBRAND:

CONSUMER EDUCATION CAMPAIGN

Launching September 20206/25/2020

MARKETING EFFORT FOR GFCO REBRAND: REACHING THE GLUTEN-FREE CONSUMER

www.gfco.org

Investment in highly targeted display ad campaign reaching gluten-free and health and wellness consumers 35-64 50K+ HHI.

Campaign creative will be shared with GFCO clients in August. Any client would also shares this their audience will receive a callout on the sponsor section of the GIG website for a minimum of 3 months.

Sign up for GIG marketing news HERE to be informed when details are released.

Campaign Creative Coming Soon

Partnership with Simply Gluten Free Magazine for print, digital and editorial coverage reaching an audience of over 340K gluten-free consumers. Advertising effort to begin in Nov/Dec issue and will continue through 2021.

Campaign Creative Coming

Soon

Digital Advertising

PrintAdvertising

Multipronged Approach Including:

* Micro-targeted paid social advertising based on interest in celiac disease and/or gluten-free living utilizing the Facebook, Instagram and Pinterest platforms.

• Estimated 3M impressions.• Campaign creative will be shared with GFCO clients by

August 15th

* The new GFCO Certified GF Instagram page will be a place to showcase all of the brands that have earned GFCO certification AND are now utilizing the new global certification mark.

• Simply click HERE, provide social media copy describing your product/brand, where to find your product(s) and your website. Be sure to include ONE high resolution product packaging photo and their Instagram handle. The first 25 submission will be boosted posts (1 per brand please). This is a FREE opportunity. Submit your product information today. Post content will appear exactly as you provide it.

www.gfco.org

Campaign Creative Coming Soon

SocialMedia

Marketing

www.gfco.org

There are 2 ways for GFCO companies to get involved:

1. Giveaway basket – GIG will be giving away NINE PRIZE BASKETS in the following categories. If you would like to provide a substantial product donation ($50 value+) to our prize baskets, in exchange for a call out on our event page) click HERE.

• Kids Snacks• Kids favorites• General Snacks• Healthy Snacks• Pasta Prize

5

This is a 3-day live event and hosted online for 6 months

The home page provides easy navigation across the site

Features include promotions, category zones, classes and live social media feeds

Consumers will see your brand’s categories to increase interest in products

Showcase your products and allergen information

Offer a sample pack of products

Drive sales directly from the festival site

Product Listings

• Baking Basket• Sweet Treats• Health & Beauty• Adult Wellness• (limited opportunity, act fast)

2. Sample box – GIG will prepare to distribute 500 sample packages to attendees for a minimal charge. This is a limited opportunity available to 10 companies with a low cost ($50/per company + 500 sample size packages).

Companies that donate product for giveaway basket or sample packages will earn a listing on our Nourished Festival product listing page and/or GIG Nourished Festival landing page. To participate, click HERE

EventMarketing

GIG will be a Title Sponsor of the Nourished Festival, Live Virtual Event Sept 2020. This effort will include an education session, prime GFCO features, Giveaways, and Sampling.

www.gfco.org

GIG has secured discount from the Nourished Group for GFCO companies interested in participating.

Promote your gluten-free & allergen-friendly products through an online consumer show! The Nourished Group is launching an Online Nourished Festival this fall that will allow you to connect with consumers on a national level through virtual booth space. Plus, they’re offering a special 20% off discount on booth pricing to GIG partner brands! The live portion of the festival will last three days (September 22-24) and includes time-limited discounts, giveaways, and live presentations. Your booth listing will remain online and promoted for six months.

To learn more, email tina@nourished.group and be sure to mention GFCO for your 20% discount.

5

This is a 3-day live event and hosted online for 6 months

The home page provides easy navigation across the site

Features include promotions, category zones, classes and live social media feeds

Consumers will see your brand’s categories to increase interest in products

Showcase your products and allergen information

Offer a sample pack of products

Drive sales directly from the festival site

Product Listings

www.gfco.org

GIG has secured partner relationships granting access to multiple vetted influencer networks, reaching over 1,500 gluten-free, allergy-free, natural product and/or health and wellness influencers. Our outreach to this influencer community, sharing news about the GFCO rebrand and opportunities to collaborate with our non-profit organization, will take place via multiple channels including e-blasts and webinar/zoom meetings Sept/Oct 2020 and culminating with a blogger box (to select influencers in the network) with opportunity for GFCO companies to participate.

To participate in the blogger box, effort and get exposure to influential members of the gluten-free community, apply HERE.

This is a limited opportunity (10 companies) available at a low investment for the potential impact. ($500 commitment + product samples (qty 250 - 500).

InfluencerMarketing

www.gfco.org

GIG is partnering with multiple sources to reaching over 300K gluten-free households. GFCO companies are invited to participate in collaborate effort to help expand our reach and yours by participating in our digital magazine GF Basics & Beyond (see right).

EmailMarketing

CustomPublications

GIG’s GF Basics & Beyond e-magazine is launching Sept 2020 with anticipated distribution of 300K-500K gluten-free consumer and will be a resource guide for the community.

All brands that have adopted the new certification mark are eligible for ONE FULL PAGE ad in our “GF Basics & Beyond” custom publication.

Living GFBasics & Beyond

Click HERE to reserve your FREE space.

Space deadline 8/1 (must provide proof of certification mark change). Material deadline 8/15.

Watch for news about our Celebrate Gluten-Free and Generation GF print magazines, coming soon!

www.gfco.org

Virtual Education

GIG has partnered with Find Me Gluten Free, an app actively used by 3M gluten-free restaurant patrons, that is preparing to launch a new product finder. Submit your product for a Find Me Gluten Free database listing today and receive a prominent “Certified by GFCO” listing. Click HERE to participate in this FREE opportunity.

GIG will be openly discussing the value of certification with the GF audience Zoom Meetings, Webinars, Presentations, Facebook Live, and Podcasts via owned properties including GIG’s Virtual Education & Support Series, GIG 90 support group branches virtual-meetings plus Nourished Festival education presentation, and collaboration with community influencers. To be considered for an interview or speaker slot on one of our educational events, or request a representative from GIG/GFCO participate in one of your events, contact gig.marketing@gluten.org.

Promotional Apps

www.gfco.org

GIG’s public relations agency, STERLING KILGORE will be initiating a public relations and media outreach effort to support the rebrand initiative within consumer outlets and publications. There is a potential opportunity for GFCO companies to be involved in the effort (via quotes and interviews). If your company would like to be included on the list of possible references for media outreach, please click HERE.

Public Relations