Evaluation Question 2

How the main product and ancillary text complement each other and work together to support the promotion of your single?

Motif/Identity

In order for the audience to first recognise the ancillary text they most be able to identify with the artist the best way is it form a recognisable motif. The motif we gave the artist was one that would be appreciated by the target audience. The digipak and Advert can both be identify as going hand in hand as both of them share a similar theme. The development of a motif can be linked to one features of Andrew Goodwin’s theory 6 Features 0f a music videos. The fact that the record label will want the artist to be recognisable to the audience and the audience to be able to see the ancillary text I have produce and know who the artist is.

What is the Motif?

I created an urban look for the artist as we know that hip hop plays a big part of urban culture. The kind of motif I created was a gangster kind of motif. You can see by the stance and the dark clothing and the baseball cap. The artist is also seen wearing all black in the music video also so there can be a relationship with the music video, digipak and advert

How would the audience be able to identify with the ancillary text?

The ancillary text would be easy for our audience to identify with, as they can identify with the clothing and brands worn in them. The censored part of the picture where it appears the artist has his middle finger up shows that he is rebel and doesn’t care. Which could also attract the audience to buy this single as they could think the artist is fresh and uncensored. Which they could emphasis with as teenagers are known for being rebellious.

Advert

The advert is the key to selling the digipak is ,to create a link between the digipak and the advert. We did quite successfully as you can clearly se that they both share the same background and font. This is essential to making the link and conforms to the code and conventions of the advert I researched which is the reason I choose to go down this root.

Distribution of Advert

For our advert to be seen by our target it will be smart to place it in place they will see it such as online on social media like Twitter, Facebook ,Tumblr and Instagram. We could so but in at bus stops as they would use the buses to go to school and see it on passing.

Genre

The digipak conforms to the genre and music in general conventions this is because of the effect and the background. The majority of digipaks have some sort of effect , CGI or graphic no to have this would be consider out of the norm. The urban brand and style the cap and jacket can be associated with the hip hop genre and the audience wouldn’t look at the pose also and expect to hear pop music they would except to hear hip hop/rap.

Conclusion

To conclude I have produced ancillary that can be identified by the target audience and also empathise with the text as we used. conventions associated not only with Hip Hop as a genre but music as a whole. I created a link between the digipak and advert. In order for the audience to link the two. So they know about the single which is the main reason for the digipak.