What kind of media institution might distribute your media product and

why?

Evaluation –Question 2

• A Media Institution is any of the organisations responsible for the production, marketing, distribution or regulation of media texts.

• Examples of Media Institutions;

What is a Media Institution?

• A media institution I would put into consideration to distribute my magazine is Future Media. This is because they produce magazines of a different genre like Metal Hammer/ Classic Rock which appeal to a completely different audience to what mine does. This is a benefit as there is a gap in their market to sell a different type of magazine so that their Institution covers a variety of magazine types.

What kind of media institution might distribute your media product and why?

I have chosen to look into Future Media in more depth. The types of music magazines that they have produced are things such as Metal Hammer, Computer Music, Guitar World and Classic Rock. Future is the largest publisher of guitar magazines in the world and the biggest music-making publisher in both the US and the UK. It publishes more than 150 magazines in fields such as video games, technology, automotive, cycling, films and photography.

In depth into a Media Institution

• If my magazine proved to be a big success with my intended audience then I could extend my product to other areas. My magazine already has a website as the URL is included within the magazine. A radio station could be made to play the music which is included in my magazine. It also links in with my magazine as it has a top 10 song list every week the magazine is issued. So the radio station could include a weekly top 40 to link the magazine and station together. Eventually if my radio station proves successful then a tour could be made including popular artists from within the chart and radio play.

Extending my product to other areas