How effective is the combination of your main product and ancillary texts?

Introduction:

My main product is the music video and the two ancillary tasks are the magazine advert and the digipak.

Main product:

As mentioned above, my main product was the music video. I spent most of my time making it- Almost one whole year! I have effectively combined my music video with my two ancillary tasks, but in some different ways from the usual.

I have used black as my singer’s costume which is sort of a ‘sexy’ colour and also is a good contrast to red which I have used in my magazine advert and digipak.

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How effective is the combination of your main product and ancillary texts?

Magazine Advert:

The magazine advert looks a little different from the music video and the digipak, but there is a lot that makes the ad combine with them.

I have made a double spread magazine ad for the middle page of the magazine. We see that there is no place, where the singer is holding a guitar in the music video, but in the ad she is standing with the guitar. The logic behind this is to show its audience, at once, that this ad is something related to music. I have kept the background simple red with a shade of black on its corners to give it a smokey outline. Also I have added 3 lights on the top in the middle to put some effect and focus on the name of the singer and album title. It gives the effect of a spotlight, for the audience to look at.

One more point to note is that why I have kept the entire font in white and the album title “THE LUCKIEST GIRL” in a golden yellow colour. The reason for that was, firstly, that I wanted the title to stand out and gain attention at

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How effective is the combination of your main product and ancillary texts?

once, and, secondly, that the colour of the guitar was standing out the most as it was a yellow golden colour and I didn’t want that, so I matched the golden yellow colour of the guitar with the colour of the album title and added a gradient to it to give it a shiny effect.

Digipak:

If we look at the digipak, it also looks very different from the magazine ad, but I have logics to that as well.

In my digipak the outside part of the digipak has the main colours of red and black, but the inside part that is the top part has lighter colours that are pink and purple. This is to show that the darker colours are on the outside and the lighter colours on the inside. This is done to keep the consistency of the digipak. I have mentioned the lyrics also, but not of the whole song, this is so that the audience looks at the lyrics and wants to hear them in the song and this will force them to buy the DVD.

Behind the lyrics I have taken screenshots of my video so that the audience can make a picture in their minds of what might be happening in the music video and what the song might be about, and they might want to explore the DVD further.

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How effective is the combination of your main product and ancillary texts?

I have written the description of the album as well so that my buyers can read it, relate to it and then buy it if they like it.

The place where the couple is facing each other and the boy is looking at the girl, but the girl is very shyly looking down, depicts the Pakistani culture, to some extent, in which the boy protects his girlfriend/fiancé and the girl is somewhat shy in her behavior with the boy. The heart I put between them clearly depicts a love story in the album which combines with the video and magazine ad because of the red in it.

I have made the DVD from a screen shot of the couple while they are sitting on the grass. I did this so that the audience gets an idea about what’s going to happen in the music video and what it’s all about. I have bordered it with purple flowers and given it a transparency effect to add to the beauty.

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How effective is the combination of your main product and ancillary texts?

Conclusion:

So, this is how I combined the three tasks together.

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