evaluation of training activities class1

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    Introduction (continued)

    Training effectivenessTraining effectiveness refers to the benefits that thecompany and the trainees receive from training.

    Training outcomes or criteriaTraining outcomes or criteria refer to measures thatthe trainer and the company use to evaluate training

    programs.

    Training evaluationTraining evaluation refers to the process of collectingthe outcomes needed to determine if training iseffective.

    Evaluation designEvaluation design refers to from whom, what, when,and how information needed for determining theeffectiveness of the training program will becollected.

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    HRD Evaluation

    HRD evaluation is defined as the systematic collection

    of descriptive and judgmental information necessary

    to make effective training decisions related to the

    selection, adoption, value and modification of

    various instructional activities.

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    Definition

    According to Hamblin (1970) defined

    evaluation of training as:

    Any attempt to obtain information

    (feedback) on the effects of training

    programme and to assess the value of

    training in the light of that information for

    improving further training.12/17/2010 4

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    Why???????

    Determine whether a program is

    accomplishing its objectives.

    Identify the strengths and weaknesses of

    HRD programs, which can lead to changes,as needed.

    Determine the cost-benefit ratio of an

    HRD programDecide who should participate in future

    HRD programs

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    Identify which participants benefited the

    most or least from the organization.

    Gather data to assist in marketing future

    programsEstablish a database to assist management

    in making decisions.

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    What can be evaluated

    Remember 3 Ps

    The PlanThe Process

    The Product

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    Principles of Evaluation

    1. Clarity

    2. Objectivity

    3. Reliability

    4. Evaluation design and methodology

    5. Product and not End Product

    6. Evaluation Design to be Tailor Made

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    Evaluation Process

    Conduct a Needs Analysis

    Plan and Execute the Evaluation

    Choose an Evaluation Strategy

    Develop Outcome Measures

    Develop Measurable Learning Outcomes and

    Analyze Transfer of Training

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    Models of Training Evaluation

    1. Kirkpatrick Four-level Approach

    2. Kaufmans Five Levels

    3. CIRO Approach

    4. Philips Five Level ROI Framework

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    Training Outcomes: KirkpatricksFour-Level Framework of Evaluation

    Criteria

    LevelLevel CriteriaCriteria Focus Focus

    1 Reactions Trainee satisfaction

    2 Learning Acquisition of knowledge, skills, attitudes, behavior

    3 Behavior Improvement of behavior on the job

    4 Results Business results achieved by trainees

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    Outcomes Used in Evaluating TrainingPrograms:

    Cognitive Outcomes

    Level 2 Skill-Based Outcomes

    Level 2 &3

    Affective Outcomes

    Level 1,2 & 3

    Results

    Level 4Return on Investment

    Level 5

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    How do you know if your outcomesare good?

    Good training outcomes need to be:

    Relevant

    Reliable

    Discriminate

    Practical

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    Evaluation Strategy- characteristics

    A good evaluation strategy sets up your entire

    training evaluation structure.

    It creates

    the contents for you,

    establishes consistency, and

    helps replace distrust with confidence in you

    and the outcomes in your report.12/17/2010 14

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    A good evaluation strategy drives the creation of

    your policy, plans, and procedures, freeing you

    from re-working your approaches with every

    intervention. Every future evaluative effort is

    derived from this strategy.

    A good evaluation strategy focuses, directs, and

    compels your training energies.12/17/2010 15

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