evaluation of training activities class1
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Introduction (continued)
Training effectivenessTraining effectiveness refers to the benefits that thecompany and the trainees receive from training.
Training outcomes or criteriaTraining outcomes or criteria refer to measures thatthe trainer and the company use to evaluate training
programs.
Training evaluationTraining evaluation refers to the process of collectingthe outcomes needed to determine if training iseffective.
Evaluation designEvaluation design refers to from whom, what, when,and how information needed for determining theeffectiveness of the training program will becollected.
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HRD Evaluation
HRD evaluation is defined as the systematic collection
of descriptive and judgmental information necessary
to make effective training decisions related to the
selection, adoption, value and modification of
various instructional activities.
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Definition
According to Hamblin (1970) defined
evaluation of training as:
Any attempt to obtain information
(feedback) on the effects of training
programme and to assess the value of
training in the light of that information for
improving further training.12/17/2010 4
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Why???????
Determine whether a program is
accomplishing its objectives.
Identify the strengths and weaknesses of
HRD programs, which can lead to changes,as needed.
Determine the cost-benefit ratio of an
HRD programDecide who should participate in future
HRD programs
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Identify which participants benefited the
most or least from the organization.
Gather data to assist in marketing future
programsEstablish a database to assist management
in making decisions.
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What can be evaluated
Remember 3 Ps
The PlanThe Process
The Product
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Principles of Evaluation
1. Clarity
2. Objectivity
3. Reliability
4. Evaluation design and methodology
5. Product and not End Product
6. Evaluation Design to be Tailor Made
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Evaluation Process
Conduct a Needs Analysis
Plan and Execute the Evaluation
Choose an Evaluation Strategy
Develop Outcome Measures
Develop Measurable Learning Outcomes and
Analyze Transfer of Training
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Models of Training Evaluation
1. Kirkpatrick Four-level Approach
2. Kaufmans Five Levels
3. CIRO Approach
4. Philips Five Level ROI Framework
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Training Outcomes: KirkpatricksFour-Level Framework of Evaluation
Criteria
LevelLevel CriteriaCriteria Focus Focus
1 Reactions Trainee satisfaction
2 Learning Acquisition of knowledge, skills, attitudes, behavior
3 Behavior Improvement of behavior on the job
4 Results Business results achieved by trainees
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Outcomes Used in Evaluating TrainingPrograms:
Cognitive Outcomes
Level 2 Skill-Based Outcomes
Level 2 &3
Affective Outcomes
Level 1,2 & 3
Results
Level 4Return on Investment
Level 5
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How do you know if your outcomesare good?
Good training outcomes need to be:
Relevant
Reliable
Discriminate
Practical
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Evaluation Strategy- characteristics
A good evaluation strategy sets up your entire
training evaluation structure.
It creates
the contents for you,
establishes consistency, and
helps replace distrust with confidence in you
and the outcomes in your report.12/17/2010 14
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A good evaluation strategy drives the creation of
your policy, plans, and procedures, freeing you
from re-working your approaches with every
intervention. Every future evaluative effort is
derived from this strategy.
A good evaluation strategy focuses, directs, and
compels your training energies.12/17/2010 15
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