eureka forbes success in india
DESCRIPTION
The presentation discuss how Eureka Forbes effectively used Direct Marketing to establish itself in IndiaTRANSCRIPT
Eureka Forbes Success in India
About the Company
• Established in 1982
• Market Leaders in water purifiers and Vacuum cleaners
• One of Asia’s largest Direct Sales consumer product company
• Best Employers in Asia and India (Hewitt studies)
Philosophy
A legacy of caring
“A company that believes in building relationships”
Pillars of Success
‘Customer Response Centers’- 132 Cities- 220 Offices
‘EuroChamps’- 8000 Sales Professionals
‘EuroSathis’- 402 Franchisee Direct Operations
Euro Champ Tasks
Prospecting New Clients
Educating Customers
Maintaining Relationships
After Sales Service
Installing & Demonstration
Gathering Feedback
Tool to reach consumers : Direct Marketing
2,80,000 Home visits each day
10,000+ Effective demonstrations each day
40,000 Kitchen visits each day
Customers within a 5 km radius80%
Reach across IndiaOver 1650 towns and 82% of Urban India Homes
(SEC A, B & C)
Mailers
• Communicates the importance of Aquagaurd purifier for a family’s health from diseases spread during monsoons
• Highlights the job opportunities provided by Eureka Forbes for differently abled individuals
• Also talks about the work culture and growth at Eureka Forbes
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