Executive summaryThis report on Eureka forbes is done to find out certain objective regarding the strategic approach Adopted by Eureka forbes to stand strongly in the competitive water purifire market. Eureka forbes’s marketing strategies are analyses using various models like SWOT analysis, BCG Matrix, Ansoff’s matrix, porter’s five forces etc.

The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market.

This report on Eureka forbes not just give description about the company but it also talks about the various marketing strategy adopted by the company.

SWOT analysis of Eureka forbes helps to find out the weak points of the company and to find out the way to overcome this problem.

Similarly with the help of Ansoff matrix it can be finding that what are the different strategic options available to the company under the different market condition and to find the answer that why company is looking for overseas market like U.S.A and other countries

Eureka Forbes

Type Public

Industry water purifiers,vacuum cleaners

Founded 1982

Headquarters Mumbai, Maharashtra, India

Key people Suresh Goklaney (Chairman & MD)

Products Aquaguard

Employees 7000

Parent Forbes & Company Ltd. [1]

Website Official Website

Eureka Forbes, part of the Shapoorji Pallonji Group's Forbes Gokak based in Mumbai [2] , is an Indian consumer appliances company. Eureka Forbes was the first to introduce domestic water purifiers - the Aquaguard - model - as well as vacuum cleaners to India in the 1980s[3]. The company operates in over 92 cities in India and employs over 7,000 individuals.

To introduce previously unknown products to a society in which nationwide commercial campaigns were impossible, the company pioneered direct selling [4]. The corps of suit-clad Eureka Forbes salesmen were a tremendous success. They are now Asia's largest direct selling organisation with a 5,000 strong direct sales force touching 1.25 million Indian homes and adding 1,500 customers daily.

Pallonji Mistry

Pallonji Shapoorji Mistry is an Irish-Parsi construction tycoon. With his 18.5% stake in Tata Sons, he is the single largest shareholder in India's largest private conglomerate Tata Group. He is also the Chairman of the Shapoorji Pallonji Group through which he owns Shapoorji Pallonji Construction Limited, Forbes Textiles and Eureka Forbes Limited. He is also the former Chairman of Associated Cement Companies. In 2010, Forbes estimated his total fortune to be worth US$5.93 billion.Pallonji gave up his Indian citizenship in 2007 to adopt Irish citizenship, making him the second richest Irish national in the world, behind Sean Quinn.

Nicknamed by his colleagues in Tata Group as the Phantom of Bombay House, Pallonji, despite being one of the most successful businessmen in India, is known for his media-shyness and rarely appears in public. A short biography of Mistry was written in a 2008 book by Manoj Namburu titled The Moguls of Real Estate.[3]

Personal life and wealth

In spite of being one of the richest Indians and Chairman of the Shapoorji Pallonji Group, Pallonji Mistry is a man who rarely appears in public and is often described as being media shy. His employees call him the man with no faults, his friends describe him as humble and within the Tata Group he is known as the Phantom of Bombay House.

In 2006, he gave up his Indian citizenship to become an Irish citizen.[4] His son-in-law Noel Tata is the CEO of the retail arm of the Tata Group. Noel Tata is also the half-brother of Ratan Tata. He has Two Sons - Shapoor and Cyrus and Two Daughters- Laila and Aloo. His son Shapoor Mistry is married to Behroze Sethna the daughter of lawyer Rusi Sethna.

Company Overview

Eureka Forbes, Ltd. offers water purification systems, vacuum cleaners, and air purifiers. The company also offers security solutions, including home security systems, intrusion alarm systems, access control systems, fire alarm systems, and surveillance systems. In addition, it offers industrial solutions, such as industrial water purifiers, commercial and industrial vacuum cleaners, hard floor cleaning and maintenance machines, high pressure cleaners, and cleaning and hygiene products. Eureka Forbes offers its products through dealers and institutional sales network. The company was incorporated in 1931 and is based in Mumbai, India. Eureka Forbes, Ltd. operates as a subsidiary of Forbes & .. Company Ltd.

Eureka Forbes Started in 1984 with joint venture between Forbes (India) and Electrolux (Sweden) by introducing water purifier (aquaguard) and Vacuum cleaner (Euro Clean) in the market. They were the first to innvate and make the indian homes realize the need of water purifier and vaccum cleaners. During that time these products were unknown to indian market therefore advertising commercial campaigns were an impopssible. Because of the low interest and since the product benefits needs to be demonstrated to the customers, conventional distribution was not viable. Hence EFL chose the less traveled Direct selling route.

Direct Marketing is a method which helps to create a direct connection with the potential consumer to obtain an immediate response and cultivate lasting consumer relationship. Eureka Forbes is the first company in India to introduce direct marketing. Today it is Asia largest direct selling organization. It has 6000 direct selling force touching 1.5 million Indian homes and adding 1500 customers daily. . It has 3800 dealers and 58 distributors across the country and operating in over 550

towns and cities.

COMPANY

1. Rs. 10 billion multi-product, multi-channel corporation - part of the Shapoorji Pallonji Group

2. Over 7,000 employees3. Leaders in domestic and industrial Water Purification Systems, Vacuum

Cleaners, Air Purifiers & Security4. Pioneers in Direct selling - Asia's Largest Direct Sales Organisation 5. A strong service network that backs up sales efforts, Supported by Call

Centre, Customer Care Representatives & Mobile Service Vans and 24 hour helpline for customers - Eurohelpline

6. Eureka Forbes - A Business Superbrand o Aquaguard & Euroclean - Chosen Superbrands o Ranked among India's Most Admired Consumer Durable Companies o Best Employers (3 times in a row) o Winner of 'Most Admired Knowledge Enterprise' MAKE- Asia Awards o A case study at the prestigious Harvard Business School o Winner of awards on Customer Responsiveness o Winner of Water Digest awards Customer has always been the centre of their business

7. They are in close and constant touch with their customers, listening to them and understanding their needs.They have created exciting new products and services to satisfy customers’ needs

8. A sale is only the beginning of a relationship - they make a special effort to let the bonds of friendship endure through service, post purchase training and a host of other customer care incentives

We are ‘Your friends for life,’ we are EurekaForbes!

It dates back to 1982, when health ambassadors from Eureka Forbes, with a new concept of living in a clean environment and drinking water in its purest form knocked on your door! They called themselves friends for life and they proved that they indeed were. Eureka Forbes continues to be the best friend in an Indian Household even after two decades and the sentiments have not changed.

Eureka Forbes is a part of the Shapoorji Pallonji Group and today it is a 12 billion INR, multi product and multi channel corporation. Incepted in 1982, we have put 28 years of consolidated efforts to become the undisputed leaders in domestic and industrial Water Purification Systems, Vacuum Cleaners, Air Purifiers & Security Solutions. Being Asia’s largest direct sales organization, our force of 7000 direct personnel touches 1.5 million homes. We have one of the largest networks catering to more than 131 cities and 398 towns across the country! We also have a 10,000 strong dealer sales network and over 58 distributor strong Industrial Sales Network.

Dedicated to the cause of providing healthier living, today, we have successfully established ourselves as a business super-brand and our dedicated team works around the clock to make your lives healthier and more secure! We strive to provide the best after sales service and to achieve the same we have over 1500 service centers and as many as 4500 company trained technicians

who visit over 20,000 Indian kitchens daily!

Our efforts have borne us fruits in the form of the numerous awards that we have received from time to time:

Winner of 6 prestigious UNESCO Water Digest Awards 2009-10. Winner of the Frost & Sullivan Award for the Best Company from the

domestic point of use, Water treatment systems and Customer Service Leadership Award.

We have been ranked amongst India's Most Admired Consumer Durable Companies.

Awarded Best Employers 4 times in a row.

Winner of 'Most Admired Knowledge Enterprise' MAKE- Asia Awards.

Holds the distinction of presenting a case study at the prestigious Harvard Business School.

Code of Conduct:

Territory: The representative will sell the products of the company to the customer's house/office within the specified boundaries/territories approved by the company

Information and Use of the Products: The representative will offer the details to the customer about the products which can be confirmed with the necessary demonstration in support of information mentioned in brochures, user manual or literature published/issued by the company.The representative shall not overstate or exaggerate claims/features of the product.The representative will inform the customer about any scheme with the products which  are officially announced by the company Standard and Quality of the ProductThe representative will offer the details about the standard and quality of the products which are mentioned in the brochure, user manual/literature and which are confirmed by respective authorities by certificate

Technical Aspect: The representative will inform technical details to the customer which are mentioned in the brochure, user manual/literature

Price of the Product: The representative will offer the products to the customer on such price which are fixed by the company and there will be no deviation from the same

Promises: Verbal and WrittenThe representative will offer those promises which are fair and can be fulfilled within the company's policies. The representative shall give accurate and understandable answers to all questions from the customers regarding the product, price any other matter related to the product or services

Commitment: The representative will offer those commitments which can be honoured within the company's policy and within the time frame given by the company The representative will honour the commitment within the time frame given by the company regarding:

Advances to be converted into sales Delivery of the products

Installation of the products, if required

Deputation of representative

Within Warranty, Out of Warranty

Within Contract , Out of Contract

Need based Services

Return of Goods: The customer would be provided a period of one week from the date of purchase to return the product if he/she is not satisfied with the same and, would be eligible for a full refund of money

Fairness: The representative shall not abuse the trust of individual customers,

shall respect the lack of commercial experience of customers and shall not exploit a customer's age, illness, lack of understanding or lack of knowledge of the language

Privacy Personal: or telephone contact shall be made in a reasonable manner and during reasonable hours to avoid intrusiveness. A representative shall discontinue a demonstration or sales presentation upon the request of the customer

Business Practice: The customer is the sole focus of our business. We constantly direct all our efforts to towards achieving maximum customer satisfaction by delivering products and services to the best value and quality.

We strive to honor our commitments, implied or expressed to both our internal and external customers. We stress on integrity, transparency and consistency in all our dealings. We always strive to have trusting, mutually beneficial and long-lasting relationship with out business associates. We seek to maintain a warm, positive and friendly work environment where everyone shares a mutual feeling of respect for each other. We encourage teamwork, motivate and train our people to perfect their skills for the benefit of the individual and the organisation. We set, communicate and pursue clear operational guidelines and business strategies. We empower people at appropriate levels to achieve their goals. We recognize and reward merit and performance. We strive to make the organisation a responsible corporate citizen.

Knowledge Management in Eureka Forbes

Knowledge Management function in Eureka Forbes was established in year 2001. Eureka Forbes was one of the first Indian consumer goods companies to create a separate, high-level function to manage enterprise knowledge. A separate intranet portal, called EuroShare was launched in August,2002.

Our ‘People-Centric’ technology infrastructure EuroShare that enables employees to unleash and leverage the expertise, knowledge and experiences of colleagues and partners to meet business objectives, is constantly updated. This collective expertise is used in fulfilling organisation’s mission.

Few of the most successful features on Euroshare are LMS, Talk Live, Survey Options and EuroSMS. And some of our successful KM programs are- EuroSenate, Annual KM mega events such as Knowledge Olympics, Expedition Everest and EuroIPL have been appreciated by KM practitioners worldwide.

Eureka Forbes has been recognised internationally for it’s unique and successful KM practices and has won following national and international accolades

Twice winner of ASIAN MAKE (Most Admired Knowledge Enterprise) Thrice nominated for GLOBAL MAKE ( Most admired Knowledge

Enterprise )

SP Group

140 years ago Mumbai was largely an uninhabited cluster of islands. To fulfill the water supply needs of the city a reservoir was built, in the famous Malabar Hills. Not only did the reservoir sustain the needs of Mumbai for the next 100 years, it also witnessed the growth of Mumbai as the Commercial Capital of India. The reservoir was built by a Littlewood Pallonji & Co., which today is Shapoorji Pallonji Co. & Ltd. one of the leading construction giants in India and abroad.

Over the next hundred years, the company’s expertise has been repeatedly showcased on projects which involved a major advance in construction technology

or whose size was beyond the capacity of most others. Blessed with a rich legacy and heritage, it has marched into the new millennium with modern management skills, state-of-the-art technology and the ideals of innovation and customer satisfaction, to the extent that When the Sultan of Oman decided to build a palace around his throne, he placed his trust in Shapoorji Pallonji.

Shapoorji Pallonji & Co. Ltd. is just one of the jewels in the SP crown. It draws vital support from other group companies to be able to execute turnkey projects swiftly and efficiently. These include SP Fabricators, AFCONS, Forbes, Sterling and Wilson, SP Construction Materials Group, SP Real Estate and Samalpatti Power Company Private Limited. Together, this conglomerate continues to strive towards perfection, quality and commitment virtues.

Technology Innovation

Technology – Open Innovation and PartnershipsEureka Forbes is a company with a progressive technology vision. We have long recognized the vital role innovation plays in bringing safer, better and increasingly valuable technologies to benefit our customers. We believe in “Open Innovation” where new technologies, ideas and products from within and outside are constantly explored, evaluated and wherever found suitable, adopted and implemented. The “Not Invented Here” syndrome is unknown to us! We believe that the best ideas can come from anywhere and the challenge is in developing value-creating and mutually rewarding partnerships to bring the innovations to the market.

True to our “Friend for Life” corporate philosophy, our valued partners have grown with us through mutually profitable win-win relationships.  We have an unparalleled track record of working with global technology companies, many in start-up stage, and our relationships have transformed these small start-ups to independent larger companies, for many of which, we remain their major customer.

These attributes have helped Eureka Forbes earn the trust of partners over many years of continuous and growing relationships. We bring solid market knowledge and entrepreneurial zeal to take innovative technologies to market and have globally admired sales training programs to disseminate the benefits of such innovative technologies across the selling chain. These unique attributes helped Eureka Forbes achieve the coveted MAKE (Most Admired Knowledge Enterprise) award for several years in a row.

Eureka Forbes invites individuals and companies anywhere in the world to join us in developing new products and technologies to meet the new market challenges and changing consumer expectations.

Many products developed under Open Innovation Model are enduring winners for both Eureka Forbes and our developmental partners.

Some of these winners include -

The Aquaguard Total Range of Water Purification Systems The Aquasure range of storage Water Purifiers using EPA-registered

advanced contact biocidal resin technology

The Roboclean-Z India’s First Automatic Vacuum Cleaner and dust mite de-activator

Self-Contained Mechanised Floor Cleaning machine – Keeping one of the world’s longest beaches (Marina Beach, Chennai) beautiful.

The heart of Eureka Forbes’ ‘open innovation’ model rests with the Global Innovation Centre that houses our R&D labs, where we constantly pursue innovative products and value-creating partnerships. The quest for innovation never stops here – Will you join us?

If you have developed an innovative technology or marketable solution that has applications in our business areas, we invite you to be our partner in growth. Please submit the form below and we will get back to you as soon as possible. Thank you for your interest in Eureka Forbes – Together We Can!

Home - Home Products

Home Products

-- Vacuum Cleaners

 

-- Water Purifiers

 

The multi-purpose Euroclean WD not

only removes dirt and dust from floors, carpets, fumishings and other inaccessible areas, but also wet cleans your floors & tiles and takes care of wet spills, giving you a clean and healthy home

See all products...

 

The Aquaguard Total Sensa is the

World's only purifier equipped with eboiling+, UV+, RO+ UF+ and SMP+ technologies that can purify any kind of water. No Matter where you live. It's Patented BluG technology senses the quality of water...

See all products...

 

-- Air Purifiers

Presenting an Air Purification System so smart that it can even sense the type and the level of pollution in your home.

 -- Security Systems

I-See is a 24-hour door watch system that enables you to see and speak to your visitors, before granting them access to the sancity of your home.

 

Institutional Water PurifiersTable top mounted Cooler Cum Purifier.

Aquaguard Cooler Cum Purifier Aquaguard Storage Cooler Cum Purifier

Aquaguard 600

Aquaguard 200

Aquaguard REVIVA - RO 25 LPH Basic

Aquaguard REVIVA - RO 50 LPH Basic

4Ps Model of Eureka Forbes l.t.d

Identification of Customer Group A customer is “one who purchases a product or service”. There are two types of customers internal and external. An external customer exists outside the organization

and buysits product and services. Employees in the organization must know how their jobs enhance the total satisfaction of the external customer.

An internal customer as important as the external customer.

External customers are people who ultimately consume the final product like the common people. Internal customers include each employee working in the organization.

Customer Perception of Quality

One of the basic concepts of the service quality is continuous process improvement. The concept implies that there is no acceptable quality level because the customer’s needs, values and expectation are constantly changing and becoming more dependent. These are: Performance

FeatureServiceWarranty

Customer FeedbackIs not a one time effort. It is an ongoing and active prbing ofcustomer.

Feedback enables the organization to: 1) Discover customer dissatisfaction2) Discover the relative priorities of quality3) Compare its performance with competition4) Identify customer needs.

Toll Free Telephone Number

Toll Free service Phone number 3988 3333 is an effective technique for receiving complaints. Respond faster to the complaint without incurring a lot of expenses. Such a number does not, however, reach those who decide not to buy the product or those who discover some likeable features in a competitor’s product. Toll free number is used by, at least, 50 percent of organization of at least $10 million.

Eureka forbs Business Policies

The customer is the sole focus of our business.

We constantly endeavor towards customer satisfaction bydelivering products and services of the best value andquality.

We strive to honors our commitments, implied, to both,our internal and external customer

. We stress on integrity, transparency and consistency in

allour dealings.

We always strive to have a trusting, mutually beneficial andlong-lasting relationship with our business associates

. We seek to maintain a warm, positive and friendly work.

We empower people at appropriate level to achieve theirgoal.

We recognize and reward merit and performance.

We strive to make the organization a responsiblecorporate citizen.

IBM To Transform Eureka Forbes Business and IT

IBM announced that it has signed a five-year, end-to-end business transformation and information technology (IT) outsourcing agreement with Eureka Forbes Limited, a subsidiary of the Shapoorji Pallonji Group and a leading health and hygiene solutions company. Valued at $15 million, the deal is based on a unique risk-reward model and will help Eureka Forbes achieve growth by aligning its IT to business strategy.

As part of the deal, IBM will provide business consulting, package implementation, infrastructure and application management services to Eureka Forbes. IBM will also leverage its research capabilities to offer unique tools that help Eureka Forbes improve its revenue. Transformational in nature, this engagement will help Eureka Forbes increase its focus on customer satisfaction, greater profitability and enhanced collaboration with its sales force and dealer network. The deal will also involve transition of Eureka Forbes IT staff to IBM.

This agreement is first-of-a-kind for IBM in the consumer durable industry in India, especially in the health and hygiene solutions segment and follows other successful transformational deals in industries like telecom and insurance. Through this unique risk-reward model of engagement, IBM will help Eureka Forbes achieve four key objectives:

Increase product revenue.

Optimize inventory holding.

Reduce selling ,general and administrative expenses.

Increase revenue from annual maintenance contracts.

Talking about this strategic relationship, Suresh Goklaney, Vice Chairman and Managing Director of Eureka Forbes Ltd. said, At Eureka Forbes, the customer has always been our most important focal point. We are delighted with our partnership with IBM, the world's leading IT services company. We believe their proven leadership in providing IT transformation for Eureka Forbes and their global expertise in the consumer durable industry will enable Eureka Forbes to even more aggressively achieve its business goal."

Shanker Annaswamy, Managing Director, IBM India/South Asia said, "IBM will bring its deep global expertise in business transformation and innovation to enable Eureka Forbes to deliver greater customer value, business growth and operational efficiency. Eureka Forbes philosophy is to be a Friend for Life and we at IBM believe that we could bring in substantial value in furthering Eureka Forbes mission to create a healthy, happy and safe life for millions of Indians. IBM is excited about this strategic partnership and is looking forward to bring about a positive impact to Eureka Forbes vision for growth.

Through this IT services agreement IBM will put in place collaboration platforms like employee self-service, business partner management system and knowledge management system. It will also provide helpdesk, server management, security compliance and network management services, and drive efficiencies in IT infrastructure. This deal was won against key domestic and MNC players.

Speaking on the strategic importance of this engagement to companys IT landscape, Adi Shroff, Chief Information Officer, Eureka Forbes Ltd said It is important for us to optimize our core functions in line with overall business strategy and hence Eureka Forbes partnership with IBM to enable our business transformation assumes great significance. This engagement will help us drive efficiencies in our operations as well as identify strategic areas through which IT can provide maximum business impact.

OURVISION

OUR MISSION

OUR VALUES

OUE DREAMS

SYMBOL OF QUALITY

Eureka Forbes Ltd .- the Strategic Direction

One stop shop for health and home care products.

Becoming a preferred partner for the best in the world Euro champs

Build on our core competency of direct sales.

Flanking strategy on retail shelf.

Leverage on customer database.

Total cleaning approach for industrial and institutional customer.

Our Mission Our Values Our Dreams

Testimonials

April 24, 2009We are using RO system of Eureka Forbes for last 6 years.The maintenance

service is very excellent and we are fully satisfied with the products

Dr. Ameeta R. Manchanda , Noida

December 17, 2009We are using two R.O. purifer system made by eureka forbes Ltd. since last

two years. We are fully satisfied with the products and its services.Apart from it recently we have purchased a vaccum cleaner ACE from same company

Pradeep , Jaipur

February 20, 2009Aquaguard classic model is installed in my residence.The equipment is in

the name of my son Sunil Kumar. I availed AMC of the said equipment every year.The service was provided by Shri Mandeep Singh, representative of the company

V. P. Khatri , Ghaziabad

June 27, 2009The service,maintenance provided by Eureka Forbes is satisfactory.I am

using 20 system & aquaguard service about 6 years

Dr. Sushil Dhama , Noida

September 27, 2009We were fully satisfied with service provided by Niks Enterprises.Mr. Rajesh

and their team was providing good srvices.

Protonics Systems , Noida

June 22, 2009This is certified that the product Aquaguard Product Cooler, have meet

required parameter towards our organisation that would be better for drinking water We are being thankfull for your dedicated service.

TI Cycle of India , Noida

September 29, 2009We wish to inform you that,we was fully satisfied with services provided by

M/s Eureka Forbes Limited and executives also provides us better service as and required by our organisation.We are being thankfull for your dedicated service

Ravinder Bhardwaj , Noida

November 24, 2009We hereby certified that we was satisfied with the services of M/s Niks

Enterprises Noida for aquaguard installed at our premises.There technician was well trained and attend the complaint with in the time limit

Sudhir Rajput , Noida

October 02, 2009I am using Aquagurad smart from July 14,2006.I am very satisfied with

services provided by Eureka Forbes Lmt. The Aqua machine is working well and also it has given my family a gurad against the supply water.Hope to get this services in future also

Eureka Forbes-Aqua Guard

Aqua Guard is the most trusted brand all over India .Aqua Guard water purifierchosen as ‘super brand’. Eureka Forbes is pioneer in Home water purifiers, ROwater purifiers, UV water purifiers in India. They are specialist in 5 water

technologies addressing 17 diverse water conditions and are the World's largestmanufacturer of Ultraviolet (UV) based water purification system.

1. The most important appliance in your kitchen is the water purifier. Regular filters are not enough to kill the bacteria present in water supplied to most Indianhomes. The finance minister has promised clean, drinking water to one and all by making water purifiers cheaper than what they used to be. With affordable water purifiers available, pure clean drinking water will no longer be a luxury. Time, we thought, you tried this test to check out how well equipped you are in you knowledge of water purifiers.

2. There are many companies who have introduced Reverse Osmosis technologybased Water Purifier's in market. Here, they have some selected models forkeeping you fit and fine

Zero B Pristine 15LPH

This water purifier has 4 purification stages like- Pre-filter purification, Pre-carbonfilter, Sediment filter purification and Reverse Osmosis technology. ReverseOsmosis separate remove dissolved salts, heavy metals, chemicals, micro-organism and other impurities to drain. Auto Flust Timer (AFT) eliminates theneed of manual cleaning of water purifier. This model is sleek and aestheticallydesigned. It comes with a 15 litres of storage capacity and is available in 2different colours.

Price - Rs 24,000

2. Eureka Forbes - AQUAGUARD TOTAL

This storage water purifier has 9.5 Liters water storage capacity and 4 purification stages like- Sediments purification, Ultra-Violet purification, Reverse Osmosis technology purification and and finally Argentum Nano Fresh+ which improves taste. It has Reverse Osmosis Technology; it uses semi-permeable membrane to divert dissolved salts, heavy metals, chemicals, micro-organisms and other impurities to drain. The Ultra-violet purification system has a lamp which helps in eliminating bacteria and viruses thus providing safe drinking water. Its patented Intelligent Blu-G technology senses the quality of water. Then auto-selects the best water purification technology that should be used

. AQUAGUARD ULTRA

An equivalent product to Pureit exists from Eureka Forbes as well - AquaguardUltra. It uses an ultrafiltration membrane to purify water. The product claims to becapable of removing impurities even in the molecular range.

Just like Pureit, Ultra does not require electricity to function. It has a four stage

purification:

1. Particle Filter - good for 3000 litres2. Sediment Filter - good for 6000 litres3. Activated Carbon Filter - good for 3000 litres4. Ultrafiltration cartridge - good for 6000 litres

The price of this product as mentioned on the website is 7350 rupees. What needs to be replaced and how much

Eureka Forbes - AQUAGUARD TOTAL RO SMART

This water purifier has a flow rate of 8 liters per hour. This RO purification water

purifier has 5 purification stages process that removes bacteria, virus, protozoa,

and cysts and reduces all ionic particles including heavy metals, pesticides and

TDS (Total Dissolved solid) from water

Eureka Forbes - Aquaguard Reviva

This water purifier has 5 purification stages like- Pre-filter purification, Candle- filter purification, Silver-impregnated activated carbon purification and Reverse Osmosis technology purification. It comes with 7.5 liters of storage capacity.

Eureka forbes classic

Rs:- 7,190

This product of eurekaforbes named classic this is the first model of aquaguard with three stages of water purification and a metal and abs plastic body which really compatiable with water and it also have one year of warantty

PRODUCT PROFILE

Eureka Forbes Aquaguard Compact Reviews

MouthShut Product Rating Recommended by 75% members 3

Ease of Use:

Durability:

Ease of Cleaning:

Style & Design:

Service & Support:

Powered with e-boiling+, an Intelligent Purity Sensor system and Mineral Preserver system, Aquaguard Compact removes waterborne disease-causing bacteria organisms, impurities and more. Ensuring that the water your child drinks is absolutely pure and safe.

MRP : Rs.7590/- (approx.)

The different companies which manufacture water purifier are:

Aqua Guard

Kent grand, Hindustan unilever –pureit, Philips intellegent, Whirlpool Pure Fresh, Jaipan, Alpha Dewdrop, Eurotek System, GenPure R.O System, Bionics Aqua Tech Kenstar water purifier, Krona, Astro-boy-water purifier, Euro Fabs, Euro riva water purifier, Aqua fresh water purifier.

Competitor of Aqua Guard

Competitor of Aqua Guard

Philips

Kent

Whirlpool

Kentstar

Aquaguard enjoys the faith of 20 million people and has been given Superbrand status. It is the only water purification system that is endorsed by theIndian Medical Association, a body of 1,78,000 doctors. Hence, Aquaguard is the tried, tested and trusted choice for mothers.

When Nielsen Media Research surveyed India for the most trusted brand in water purification, the consumer's choice was no surprise Aquaguard. Today, Aquaguard has been honoured with the Reader's Digest Platinum Award for the most trusted consumer brand in the water purifier category.

Mr. S.K. Palekar Sr. Vice President, Marketing & Knowledge Management, Eureka Forbes says "At Eureka Forbes, we believe in providing a happy, healthy, safe and pollution-free environment based on trust and lasting relationships with customers. And Aquaguard is the flagship brand of this philosophy.

Aquaguard is backed by Eureka Forbes, the leaders in water purification for 22 years with the largest service network in the country. Eureka Forbes Ltd. has been ranked No. 4 in the recently conducted Hewitt Best Employer's Survey.

Competitors’ Analysis:

Initially Eureka Forbes was the only company manufacturing water purifier, in Sambalpur. It used to enjoy a monopoly market. People there were not aware of any other brand. But with changing times, other companies had emerged with their technologies and products. With the help of branding and media these company has gained a little importance in the town of Sambalpur. Though the mass of the population is still using Eureka Forbes- Aqua guard,

but still people are aware of some of the brands which have emerged. They are as follows:

Kent – Respondents know about this brand as it has launched with a new

technology, R.O system (River Osmosis System)

Pure it – People know about this brand as it is available at very cheap rate

in the market

Philips – People are aware of this company because of its features like timer and boiling

ACHIEVMENTS

Aquaguard Water Right Child Bright Schools Program 2005-06

Introduction to basics on Water and Health (Std.4th 5th 6th ) 

Aqua-Ambassador Program (Std. 7th 8th)  

Educating young minds on Water Quality and need for water conservation via practical tips and training

Creating a force of Aqua Ambassadors who spread this message of

Aquaguard Water Right Child Bright Program:  

Aquagaurd reaches out to over a lac students across 160 schools in India to educate them on healthy living and build an army of young Aqua Ambassadors to spread the message of water conservation. To enter, the child/parent has to log on to www.aquaguardwizkids.com a specially created website for education. Contest will be aired live every day on Nat Geo and the Winners will also be flashed on-air.

conserving and protecting water in their family and society via Water Survey Card

Dissemination of Pledge Cards to the survey homes to conserve water by the Aqua Ambassadors

Aquaguard Water Right Child Bright Trophy  

Institutionalizing a best All Rounder Student Trophy for schools awarded to the child who excels in academics and extra-curricular activity

Eureka Forbes Institute of Environment awarded for its exemplary work

    

Eureka Forbes Institute of Environment awarded for its exemplary work undertaken towards preserving the environment by the Orchid Hotel (an Ecotel Hotel) on the occasion of World Environment Day. Every year this award honours individuals that have worked for Environment Issues. This is the first time a Corporate is being recognized.

Euro Parivaar Enviro Park inaugurated by The Governor of Maharashtra His Excellency Mr. S. M. Krishna on January 10th, 2005.

The Euro Parivaar Enviro Park

The creation of this unique park has been completed in "Portuguese Church" area of Dadar in Mumbai. The park has been conceived and planned by Eureka Forbes Institute of Environment - an entity registered under the Bombay charities commissioner in the year 2000. The slogan of Eureka Forbes Institute of Environment is "POLLUTION FREE AIR AND WATER IS OUR BIRTHRIGHT". It's most significant program to date has been setting up air pollution labs in major 10 cities of the country for daily measurement of three most harmful air pollutants and its dissemination to people at large through a part of NDTV channel's weather bulletin called "Pollution Watch". Recently it also opened WaterX at water-starved Chennai-India's first knowledge centre on drinking water.

The park has come out of five concerns of Eureka Forbes Institute of Environment

Looming water availability problem in Mumbai and the need to popularize rainwater harvesting. Demonstration as well as explanation of rainwater harvesting to people

Demonstration of waste water recycling in the park. Toilet water recycling

World class facilities for development of handicapped children including Special Olympics for them. Next to the park is a school for handicapped children

The increase in air and water pollution. To inform visitors to the park of the latest air pollution readings in Mumbai

Other companies with whom we've rubbed shoulders - Whirlpool, LG, Samsung, Electrolux, Videocon, Sansui, Bosch, Daewoo, Onida...!!!

Involvement of local citizenry (Parivaar means family) in better utilization of the facilities provided

The Euro Parivaar Enviro Park

Euro Parivaar This park is managed by Euro Parivaar, a committee comprising of like-minded individuals who care for the well being of the community. They include doctors, teachers, senior citizens and those associated with the Eureka Forbes Institute of Environment. Apart from being caretakers of this park, the members of Euro Parivaar are also involved in other initiatives in our community.

EUREKA FORBS INSTITUTE OFENVIRONMENT

It is a young and unique institute that was started in the year 2000.

To gain quick visibility it was launch through TV. The main agenda behind starting this institute was to give knowledge about the various benefits that exceeds cost on the issue related to “pollution water”.As every journey has its destination, the ultimate destination of eureka Forbes institute of environments to be an institution that has a life of its own, its own vision, mission and philosophy: its own set of committed core team workers and donor friends.By own face and recognition; it means to gain medias and public credibility by aligning its activities mainly to its cause, distance itself from commercial work and other related causes and to builda strong track record of social contribution and activities related to such cause alignment.The institute has built a strong mission, which says; to promotean awareness of the benefits of conserving and maintaining thequality of our natural water and air resources

Aquadiagnostics Water Research & Technology Centre (AWRTC)

1st World Class Indian Laboratory that can improve the lives of million of Indians

Aquadiagnostics Water Research & Technology Centre (AWRTC) receives the prestigious recognition as an 'Independent Testing Authority' by Water Quality Association (WQA),

USA. It becomes the first recognised laboratory-ever by WQA in India, South East Asia & Asia and only 8th in the World.

Bangalore, January 07, 2005

Aquamall Water Solutions Limited, makers of Aquaguard Water Purifiers (a fully owned subsidiary of Eureka Forbes Limited) have set up Aquadiagnostics Water Research & Technology Centre (AWRTC), at Bommasandra, Bangalore. It is a state-of-the-art water research & technology centre equipped with highly advanced facilities prescribed by institutions like APHA (American Public Health Association), NSF (National Sanitation Foundation, USA), USEPA (United State Environmental Protection Agency) and the BIS (Bureau of Indian Standards).

Aquadiagnostics, the first exclusive water testing and research laboratory with Ultramodern facilities in India, has received the rare distinction of being the first-ever laboratory in India, South East Asia and only 8th in the World to be recognized by the Water Quality Association (WQA), USA as an 'Independent Testing Authority'.

Eureka Family

5700 Euro Champs make 40 calls a day (2.3 lakh contacts).

32000 Euro Smile champs make 10000kitchens visit a day for

product services.

Over 450 franchised direct operators covering small towns

over 1200 sales people.

3800 strong dealer network.

Over 220 distributors for industrial and commercial segment.

Existing 6 million friends for life. (Customer database.)

FINDING & RECOMMENDATION FROM THE PROJECT

As per the survey done following were the findings and recommendations of the survey:

Price structure should be revised

Customer service is something which company should pay more attention at.

All models not available for display in retail outlets and also brochures should be made available.

Sales person at the retails counters should have proper knowledge about the product.

Should focus more on brand awareness.

Technological & other aspects should be re consider and re- christened.

To know about the buying behavior of customer regarding purchase of water purifier

LIMITATION OF THE STUDY

Every research is conducted under some constraints and this research is not an exception. Limitations of the study are as follows:

The study is limited to the areas of Delhi

The sample size of only 50 was taken from a large population for

the purpose of study, so they can be difference results of the sample

from total population.

Non availability of adequate data also limited the scope of the

study to some extent.

As the data was collected through the questionnaire, I faced the

limitation that respondents were unwilling to provide information.

Consumer was reluctant to go into details because of their busy

schedules.

Due to continuous change in environment, what is relevant today may be irrelevant

tomorrow.

Our Key Customers

CAREER

Recruit young, dynamic, ambitious people; encourage them to harness their potential.

Each one aptly christened Euro champ.

Nursery of Direct Selling; the single largest institution of its kind in the world.

Professionalized direct selling and raised it to a fruitful career.

Over 20,000 people and 500 business leaders started out as Euro champs.

Numerous success stories of Euro champs rising to top management positions.

It believes in the philosophy of encouraging growth from within; it also facilitates cross functional movement in the organization to further career prospects.

It consistently featured in the “Best Employer”, surveyed by premier business publications.

SWOT ANALYSIS OF WUREKA FORBES

Future Goals

Eureka Forbes Ltd. should be taken in the market abroad bothfor household and industrial cleaning equipment.

They will be ready with faster customer response through electronic contacts. By making a transition from distributors to marketers of industrial cleaning equipment.Emerging as a preferred employee for youth. Establishing Eureka Forbes as a water purifying Specialist Company.Becoming a gateway to multi-national company looking to set up base in India.

Introducing innovations and being perceived as the bestservice providers in the country; and having our ability torespond to the ever-changing demand of the customers.

CONCLUSION

Eureka Forbes is a direct selling company. The main objective of company is to profit their distributers by eliminating the middlemen and provide the products to the distributers in a cheaper price.

$ Eureka forbes is one of the largest direct selling company in India.

$ The products are of the world class quality. They are made up of natural things that’s why are very good for health and environment.

$ The products are costly as compared to other branded products available in market, but if we compare the quantity while using these products require less amount and thus can be used for a longer period.

SURVEY REPORT ON SAMPLE SIZE OF 50PEOPLE

SurveyThis tool is in the form of a questionnaire where the customer is asked to furnish answer relating to the quality of product and services. To make survey more useful must be remember the following: 1. Customer are not the same 2. Survey raise the customer expectation 3. The more specific the question 4. Before the data is collected, you know how you want

to analysis and use it.

1. Have you heard about Eureka Forbes brands before purchasing it? Yes 60% No 40%

INTERPRETATION

It was observed that about 60% of the people were aware ot the product before purchase,and about 40% pf the people weren’t aware of it.

Who recommended our product?a. Family friend 65%b. Employee of EFL 35%

INTERPRETATION

65% of the people were recommended the product by family members, and the remaining 35% through employees of EFL.

On the price of your water purifier?AffordableHighShould be Revised.

INTERPRETATION

72% of the people think that the product’s priced high, 21% think that it is affordable, and the remaing 7% think that the price need to be revised.

Are you satisfied with Eureka Forbes brands and products?

a. Yes

b. No

c. others

INTERPRETATION

41% of the people were satisfied with the product while 52% were not, the remaining 7% might not be using the product.

3. How do you know about our brand/product?

a. TV. Ad

b. Print Media

c. Internet

d. People/friends

INTERPRETATION

T.V commercials were a majors sorce of information accounting for 70% of the total brand awareness, followed by information from friends at 15%, and finally print media at 10% and lastly internet at 5%. Respectively.

While buying any water purifier what comes to in your mind?

o Priceo Health o All of the above

INTERPRETATION

Health is the measure concern for people buying a purifier, accounting for 75% of the purchases, About 10% bought it after considering the price, while 15% considered both.

EUREKA FORBES PRODUCT SURVEY QUESTIONARE

QUESTIONNAIRE FOR PROSPECTIVE CUSTOMER

1. Do you any EFL product?( If yes, Which product)

Ans:

2. Have you heard about Eureka Forbes brands?

Ans:

3. How do you know about our brand/product?

a. TV. Ad ( )

b. Print Media ( )

c. Internet

c. People/friends ( )

d. others _____________ ( )

4. How will you rate product Compared other products of other companies (Philips, kent, pure it, Aqua sure, Uniliver)?

a. Much better ( )

b. Better ( )

c. Same ( )

d. Worst ( )

5. Who recommended the product?

a. Family friend ( )

b. Employee of EFL ( )

6. How satisfied are you with customer service received?

a. Very Satisfied ( )

b. Satisfied ( )

c. Neutral ( ) d. Dis satisfied ( )

e. Very dissatisfied. ( )

7. While buying any water purifier what comes to in your mind?

o Priceo Health & Safetyo Both

8. Your opinion about on the price of your water purifier?

Affordable High Should be Revised

9. Are you satisfied with Eureka Forbes brands and products?

a. Yes ( )

b. No ( )

c. others_________________________________________

10. Do you face inconvenience while using this product? If yes, then please suggest what measures do you think it will help us to improve?