A

SUMMER TRAINING REPORT

ON

A STUDY OF AWERNESS OF COMMERCIAL PRODUCTS

CARRIED OUT AT

EUREKA FORBES LTD., JAIPUR

MAY-JUNE, 2007

SUBMITTED TO:- Submitted by: -

RAJSTHAN TECHNICAL UNIVERSITY RAJEEV SARWA

Kota

REGIONAL COLLEGE FOR EDUCATION RESEARCH & TECHNOLOGY

JAIPUR2006-2008

ACKNOWLEDGEMENT

I am very thankful to Mr. Vishal Vyas (Divisional head of Rajasthan) of EUREKA FORBES LTD. Who has provided me the opportunity for doing the summer training in the company. I am also very thankful to Mr. Pankaj Sharma (Proprietor of P N Associate) of the Company under whom I have done the training successfully. His excellent supervision during training provided great motivation and helps to complete the training. I am very grateful to the Manager of EUREKA FORBES LTD. Which have allowed me to get the information about the product and other information. I am show my gratitude towards the Head & faculty members of Institute of management studies, Deepshika Callage 0f Technical Education,Jaipur because of that I had been able to do this training. I regard all the patterns of my summer training, which were directly or indirectly help for me.

RAJEEV SARWA

INDEX

1. PREFACE

2. OBJECTIVE

3. INTRODUCTION

3.1 EUREKA FORBES – COMPANY PROFILE

3.2 PRODUCTS OF COMPANY

4. RESEARCH METHODOLOGY

5. ANALYSIS & RESULTS

6. FINDINGS & RECOMMENDATIONS

7. CONCLUSION

8. BIBLIOGRAPHY

9. ANNEXURE

PREFACE

EUREKA FORBES the marketers of Aqua guard brings you Aqua guard cooler cum purifier, the first of its kind in India. And it’s just what you need. Today, in many workplaces, commercial establishment and restaurants, a water purifier is attached to a water cooler, which means the water is first purified then cooled. But how often is the cooler storage tank cleaned? So the chances of re-contamination are high and the water you’re drinking may not be free from disease-causing bacteria and viruses. That makes the use of the purifier before the cooling process completely futile.

Aqua guard cooler cum purifier has the technology to ensure that your drinking water is not just cool but also 100% safe. It comes with ISO 9001 certification and a purification capacity of 40 liters per hour.

RAJEEV SARWA

OBJECTIVE

- To study the present markets scenario of EUREKA FORBES in jaipur city.

- To study the preferences of customer about Aqua guard cooler cum purifier.

- To know the preferences of different type of customer about different water purifier product are available in market.

- To find out the problem of customer.

- To study customer buying behavior while selection the product and to observe the behavior to reach at a conclusion for a optimum product.

- Find out different type of customer’s requirement.

COMPANY PROFILE

Rs. 8 billion multi-product, multi-channel corporation – part of the Shapoorji Pallonji Group

Operating in over 100 cities with over 6,000 employees

Pioneers & leaders in water purification systems, vacuum cleaners & air purifiers

Pioneers in direct selling - Asia's largest direct sales organisation - 6,000 strong direct sales force touches 1.50 million Indian homes, adding 1,500 customers daily

Customer family now numbers over 6 million - enduring relationships as 'Friends for Life''

Expanded channels that reach out to customers to include

A 3,800 strong dealer sales network A 58 distributor strong institutional sales network A security systems division

A strong service network backs up sales efforts - 4000 company trained technicians make 15,000 kitchen visits daily, supported by call centers, customer care representatives & mobile service vans

24 hour helpline for customers – Eurohelpline

A customer finance scheme, Eurovalue, for customers to easily obtain the means to live healthier lives

Euroclean Vacuum Cleaners - India's Largest Selling Vacuum cleaners with over 2.5 million satisfied customers

Already expanded into 450 smaller towns through franchised direct operations

Ranked among India's Most Admired Consumer Durable Companies & Best Employers (3 times in a row), Winner of 'MAKE' Awards and a case study at the prestigious Harvard Business School

Friends for LifeThe customer has always been at the centre of our business »»

New AvenuesForbes Aquasure,Eco Friend »»

A Friend to SocietyNananani Park, Eye Camps,Acupressure sessions, City excursions etc. »»

Eureka Forbes Institute of EnvironmentUnpolluted water and Air - the Birthright of every Indian »»

FinancialsHigh trajectory growth that definesmarket sentiments, a summary of our financial performance »»

Pollution WatchView today's Air PollutionLevel »»

AquachekNetwork of labs-complete chemical,organic, microbial, viral testing sfacilities »» 

Rainwater HarvestingRainwater - the purest form ofwater available »» 

The customer has always been at the centre of our business

Always in close and constant touch with customers, listening to them to understand their needs

Created exciting new products and services to satisfy their needs

Educated them, changed their perceptions and practices

A sale is only the beginning of a relationship - make a special effort to let the bonds of friendship endure through service, post purchase training and a host of other customer care initiatives

Everyone in the company strives to make our customers ‘Friends for Life’

Rechristened our offices Customer Response Centres (CRCs) making them the hub of all customer-centric efforts

A significant part of our revenue comes from relationship marketing including service contracts, spares & accessories sales, product up gradations and references of new customers

As more channels to reach out to customers were introduced, organisation restructured to harmonise these multiple avenues of interaction and present a single face to the customer – any customer is everyone’s customer under this process of ‘Convergence’

Forbes Aquasure, an exciting new range of economical water purification products

to penetrate the low end of the market, especially areas where there is no power and water

to pre-empt competitive entry

Eureka range of Eco-friendly cleaning solutions

produced with technical support from Ecolab, Germany

for a whole host of households cleaning needs

‘Nana Nani Parks’ for our senior citizens

Inaugurated in 1999, ‘The Year of the Senior Citizen’

In association with reputed NGO's

Well landscaped with convenient walkways and individual seating systems

Hosts important religious festival celebrations

Newspapers and periodicals available

Complimentary tea every morning and Aquaguard drinking water kiosk

Information on Government & other facilities for senior citizens

Pollution Watch information

Painting competitions for grandchildren

Yoga classes, eye camps, acupressure sessions etc

Weekly medical check-up on site by a leading hospital

Periodic city excursions by a leading travel groupSafe drinking water to earthquake victims in Bhuj and cyclone victims in AndhraPradesh

Promotes awareness about conservation & management of natural water & air resources

Monitoring and broadcast of air pollution levels on Pollution Watch in association with NDTV television network to create public awareness

World Environment Day activities including tie-ups with the National Geographic and Discovery channels

Aquachek water labs conduct free water tests in 14 cities across India

Actively promoting Rainwater Harvesting to supplement and recharge our groundwater

EFIE award recognises groundbreaking research in molecular biology & eradication of water borne diseases

World Water Day spreads awareness of water borne diseases

Water-testing kits provided to UNICEF to check water quality samples in India

Pollution control camps and initiatives with medical

associations for the prevention & cure of respiratory diseases

Seminars on water related subjects sponsored; grants and scholarships for environmental research initiated

Euro-Enviro Quiz - the first national environment-focused quiz for school children

Painting competitions, training sessions and forums in schools & colleges

 

The Directors are pleased to submit their report and the audited accounts of the company for the year ended 31st March, 2007.

FINANCIAL RESULTS :

ParticularsCurrent Year

(2006-07)Rupees

Previous Year(2005-06)

RupeesSales and Other Income 7,39,98,67,154 6,33,57,03,128Profit before Depreciation 47,95,68,457 42,37,45,077Less : Depreciation 9,00,27,767 8,41,60,633Profit before Tax 38,95,40,690 33,95,84,444Less : Provision for Current, Fringe Benefit and Deferred Tax

14,04,03,806 11,98,48,588

Profit after Tax 24,91,36,884 21,97,35,856Add : Balance brought forward from previous year

12,89,86,712 10,47,50,156

Amount available for appropriation 37,81,23,596 32,44,86,012

APPROPRIATIONS :

Interim Dividend 6,39,00,000 8,52,00,000Proposed Final Dividend 2,13,00,000 -Tax on Dividend 1,25,81,910 1,19,49,300Transferred to General Reserve 10,00,00,000 9,83,50,000Balance carried to Balance Sheet 18,03,41,686 12,89,86,712

ADEVANTAGE OF COMPANY

1-Delivey of product is very fast and free service.

2-There is no problem of bargaining.

3-Free installation.

4-No transportation cost.

5-product is very good and durable.

6- Company provided to better services and free home delivery.

7-Company has to ISO 9001 certification.

VACUUM CLEANERS

Euroclean UltimaEuroclean Wet & DryForbes Trendy SteelForbes Trendy Cherry

Forbes EasycleanEuroclean TurboEuroclean SupremoEuroclean Ace New

PRODUCT DETAILS

 

 

 

EUROCLEAN ACE NEW

India’s only mild steel bodied vacuum cleaner – a complete home c...

Price Rs. 7,390/- (INR)

EUROCLEAN SUPREMO

Revolutionary Cyclonic Centrifugal Power, NANO Silver Safe , Su...

Price Rs. 7,990/- (INR)

EUROCLEAN TURBO

Powerful Mini Vac, Lightweight International Design , Suction &...

Price Rs. 3,990/- (INR)

EUROCLEAN ULTIMA

Unleash the power of steam. Did you know that steam is a very pow...

Price Rs. 23,500/- (INR)

EUROCLEAN WET & DRY

Revolutionary Wet & Dry Cleaning, HEPA Pure Air Filtration , S...

Price Rs. 9,690/- (INR)

FORBES EASYCLEAN

Multipurpose Daily Use Vac, Suction & Blower Functions, Shoul...

Price Rs. 2,195/- (INR)

FORBES TRENDY CHERRY

Complete Vacuum Cleaner, Range of Accessories, Suction & Blower...

Price Rs. 5,750/- (INR)

FORBES TRENDY STEEL

Complete Vacuum Cleaner, Range of Accessories, Suction & Blower F...

Price Rs. 5,950/- (INR)

SECURITY SOLUTIONS    Home Security System

I-See

I-Speak

Securi-T-Link

    Access Control System

    Controllers

SY200NT2 Controller

SY200NT4 Controller

Kantech Proximity KT 200

PC 4020 FT/KT

    Readers

Syris Proximity Readers

SH-VR Proximity Reader

SH-1 Proximity Reader

    Cards

    SH - C1

SH-VR Proximity Reader

SH-1 Proximity Reader

SH-2 Proximity Reader

SH-2KP Proximity Reader

SH-4 Proximity Reader

SH-5 Proximity Reader

SH-6 Proximity Reader

SH-7 Proximity Reader

    Surveillance System

    Camers

VCM110

VCM111

VCM211

VCM201

VCM310

VCM311

VCM401

    Monitors

SAM 9

SAM 14M

SOS 2W

SAM 12

    Time Lapse

STR 24/48

STR 960

STR 961

    Intrusion Alarm System

PC 585 PC 1565

    Detector

Bravo 501

Bravo 501GB

Bravo 601

Force 2 201

WLS904

WLS906

WLS907

WLS908

WLS909 Key Fob

WLS910 Keypad

Glass Break Detector

    Fire Alarm System

    Conventional Fire Detection System

DSC524-F

    Detector

100 series

200 series

400 series

    Addressable Fire Detection System

AFP-400 AFP-1010/AM2020

    Detector

VIEW ® (Very Intelligent Early Warning)Laser Smoke Detector

HARSH TM (Hostile-Area Smoke Head)

Acclimate Plus TM

RFX (Radio Frequency Control Detection)

 

HOME SECURITY SYSTEMS

...

INTRUSION ALARM SYSTEM

By installing the intrusion detection systems you can effectively protect your p...

ACCESS CONTROL SYSTEM

With the access control systems you can keep certain areas within the premises o...

FIRE ALARM SYSTEM

The ultra-sensitive fire detection systems give you the much needed time advanta...

SURVEILLANCE SYSTEM

With the surveillance systems you can monitor what exactly is happening in diffe...

WATER PURIFIERS

Forbes Springfresh (R.O.)

Aquaguard Total i-Nova

Aquaguard Total Gold Nova

Aquaguard Compact

Aquaguard Classic

Aquaguard Booster

Aquaguard Hi-Flo

Forbes Designa

Forbes Aquaflo

Aquaguard Total NF

Aquaguard ULTRA

AQUAGUARD TOTAL RO SMART

Forbes Crystal

Aquaguard Total RO

AQUAGUARD COMMERCIAL WATER PURIFIER

Aqua guard 200 is designed to purify water no matter what the source of water supply. One look at its advanced features and you know you can trust Aqua guard to protect you and your employees from all waterborne diseases.

Retains natural quality of waterEffective 3-stage purification processInternational technologySpecial power-saving featureHigh volume. Low costBuilt-in voltage stabilizersBuilt-in safety mechanismUser-friendly featuresSleek design and tough bodyWater control sensorUnique flow of waterEfficient after sales service at your doorstep

AQUAGUARD COOLER CUM PURIFIEROnly Aqua guard cooler cum purifier has the technology to ensure that your drinking water is not just cool but also 100% safe. It comes with the ISO 9001 certification and a purification capacity of 40 liters per hour.

Naturally wholesome water.Advanced 3-stage purification process.Last point purification.International Technology.Aquaguard's 2 money-saving features.Instant cooling.Choice of room temperature water.Built-in safety features.In-built voltage stabilizer.Sleek design and tough body.Efficient after sales service at your doorstepAquaguard's international acclaimed product

FORBES CRYSTALThe Sleek new Crystal is a 3-stage sophisticated water purifier

Note : Available in leading consumer electronics and home appliances showrooms across the country.

Price :Rs. 7,450/- (INR)

The 3 components, Sediment Filter, Activated Carbon block and UV Chamber ensure pure, safe drinking waterIn built voltage stabilizer with special indicatorAuto power shut off to save unnecessary power consumptionElectronic flush to drain stagnated waterElectronic Monitoring System to ensure only pure and safe water

AQAGUARD ULTRA

Introducing Aqua guard Ultra. The Water Purification System with Ultra filtration Membrane.Aqua guard Ultra uses Ultra filtration technology, an advanced purification process that filters impurities even in the molecular range, including disease-causing bacteria, virus and protozoan microorganisms. It ensures that every glass of water your family drinks, is pure, safe and crystal–clear.

Note : Available exclusively through the trained Direct Sales Specialist of Eureka Forbes. Ask for a free home demonstration.

Price :Rs. 7,350/- (INR)

Advanced Ultra filtration SystemIdeal for TDS levels up to 500 mg/ltr.No electricity requiredWorks with loft tankHigh storage capacity

AQUAGUARD TOTAL RO SMART

Aqua guard Total RO Smart revives the original taste of water, lost due to high concentration of Total Dissolved Solids (TDS), hardness and heavy metal contaminants like arsenic, lead and mercury.

Aqua guard Total RO Smart has an advanced purification process that removes disease -causing bacteria, virus, protozoa, and cysts and reduces all ionic particles including heavy metals, pesticides and TDS from water.

Aqua guard is trusted by 15 million Indians, certified by over 100 laboratories worldwide and endorsed by the Indian Medical Association.

Note : Available exclusively through the trained Direct Sales Specialist of Eureka Forbes. Ask for a free home demonstration.

Its unique 5 Stage Purification ProcessRevolutionary Reverse Osmosis membraneMembrane Life Enhancer

FORBES AQUAFLOThe Forbes Aquaflo Water Purifier based on UV technology. Encased in scratch resistant ABS body, the system offers you a 3 stage filtration - cum - purification process that delivers safe drinking water.

Note : Available in leading consumer electronics and home appliances showrooms across the country.

Price :Rs. 5,800/- (INR)

ABS Plastic bodySuperior Flow rate of 1 lt/min3 stage filtrationElectronic monitoring system

AQUAGUARD TOTAL I-NOVAIntelligent Water Purification System. Future of water purification. Intelligent Auto-Fill System to customize water flow. Removes Harmful Pesticides and VOC from water. Unique IQA System. Gold Seal Certified (Class A) by Water Quality Association, USA (As per NSF standards).

And a host of other exciting features

Note: Available exclusively through the trained Direct Sales Specialist of Eureka Forbes. Ask for a free home demonstration

Price :Rs. 8,850/- (INR)

MCSIQAUnique e-boiling+Auto Shut-offEMSSmart Flow - New FeatureDecalcifier

Melodious Tunes - New FeatureConvenient Water TrayAuto Flush

AQUAGUARD TOTAL GOLD NOVAUltimate Water Purification System. The gold standard of purity.          Only water purifier with Patented Surround Purity System Patented Silver Sure Technology removes harmful pesticides and VOCs from water Gold Seal Certified (Class A) by Water Quality Association, USA (As per NSF standards)

And a host of other exciting new features.

Note : Available exclusively through the trained Direct Sales Specialist of Eureka Forbes. Ask for a free home demonstration.Available in select cities only.

Price :Rs. 9,590/- (INR)

Intelligent Auto-Fill systemIntelligent Ergonomic Design

Mineral Preserver systemIntelligent Micro Controller Scan (MCS) systemEndorsed by Indian Medical Association

AQUAGUARD TOTAL ROEnhanced Reverse Osmosis Water Purification System For sweet water that stays purer, fresher, for longer.

Patented Anti Microbial protection ensures water stays pure and fresh. Silver Surety technology for pure and fresh drinking water. Enhanced Purification process.

And a host of other exciting new features.

Note : Available exclusively through the trained Direct Sales Specialist of Eureka Forbes. Ask for a free home demonstration.

Price :Rs. 14,500/- (INR)

Intelligent Auto FlushMembrane Life EnhancerTamper-proof Reject Water ValueEnhanced Booster PumpDouble FiltrationTransparent TankWeight SensorDual Flow TapNo Dry Running of PumpEnhanced Storage Capacity

AQUAGUARD HI-FLOWater purification system with high flow rate eboiling+.India’s largest selling water purifier. Trusted by over 20 million people. Tested across 105 laboratories. Complete 3 stage purification system. High flow rate of purified water. Available for offices, commercial establishments, restaurants.

Note: Available exclusively through the trained Direct Sales Specialist of Eureka Forbes. Ask for a free home demonstration.

Price :Rs. 9,190/- (INR)

Higher Flow RateUnique e-boiling+Water Control Sensor (Available separately)EMSProgrammable Dispensing

AQUAGUARD COMPACT

Water purification system with 2 in 1 compact cartridge eboiling+.India’s largest selling water purifier. Trusted by over 20 million people. Tested across 105 laboratories.

Complete 3 stage purification system. International 2 in 1 cartridge for improved filtration and good tasting water. Decalcified system to preserve essential minerals in water.

Note : Available exclusively through the trained Direct Sales Specialist of Eureka Forbes. Ask for a free home demonstration.

Price :Rs. 7,190/- (INR)

Intelligent Purity Sensor SystemComplete water Purification with e-boiling+International Dual Chamber SystemMineral Preserver System

FORBES SPRINGFRESH (R.O.)The Forbes Spring fresh is a 6-stage RO water purifier.

Note : Available in leading consumer electronics and home appliances showrooms across the country

Price :Rs. 14,000/- (INR)

Removes excess TDS from hard water and makes it taste fresh.Has auto shut-off of the pump, with unique weight sensor mechanism.Separated sealed cap for the storage tank protects water from dust and impurities.

FORBES DESIGNAPresenting the Forbes Designa. The stylish 3 stage water purifier with UV technology. Complements your refined taste. Delivers safe drinking water free from physical and organic impurities, odor, bacteria and viruses.

Note : Available in leading consumer electronics and home appliances showrooms across the country.

Price :Rs. 6,750/- (INR)

Elegant on-line water filter-cum-purifierCan be placed conveniently on the counter ormounted on the wall3 stage purification systemSpecial dual filter cartridge which removessuspended impurities, odor, bacteria andvirusesWorld proven UV technology destroyspathogenic bacteria and viruses

AIR PURIFIERS

Euroair

Euroair Geneus

  

EUROAIRComprehensive Air Purification system to clean indoor air of all ...Price Rs. 6,400/- (INR)

EUROAIR GENEUSPresenting an air purification system so smart that it can even s...Price Rs. 9,900/- (INR)

Corporate Head Office:(Administration)

Konkan Nagar Co-operative Housing Society Ltd.Prakash Narayan Kotnis Marg,Mahim (West),Mumbai - 400 016.Tel : +91-22-2444 3436

Corporate Operation Office: Registered Office:

Bhupesh Gupta Bhavan,85, Sayani Road, Prabhadevi,Mumbai - 400 025.Tel : +91-22-2430 1725

7, Chakraberia Road (South),Kolkata - 700 025.Tel : +91-33-2474 9342

CUSTOMERS RESPONSE CENTERS (CRC) IN JAIPUR

Corporate Office:-

Guman II, IInd Floor,Opp Taigore Public School,Vaishali Nagar, Jaipur - 302 021

Tel:- 0141-5100995/996, 2352664, 2352698,

Sale & Service Office:-

2/25, Satya Vihar,Near Jain ENT Hospital,New Vidhan Sabha, Lalkothi, Jaipur

Tel:- 0141 – 2744098

RESEARCH METHODOLOGY

Personal interviews are the best suited for descriptive research. In order about people’s knowledge, beliefs, preferences, satisfaction etc. and to measure these magnitudes in general population. To serve our purpose therefore our following methodology was adopted:-

1) Primary data: Data is collected with help of questionnaire prepared to observe the views of customers

2) Sample Location: Jaipur

3) Sample Size: The size of sample was 270 customers of jaipur city.

4) Sample Technique: Randomly selected customers in jaipur.

5) Tabulation & Classification: Proper statistical treatment is given to the data. Further in analysis and finding.

FINDINGS

1. As per the Survey and study the sales on commercial Places.

2. As per survey Report the Demand among Different Products.

3. As per Survey mostly Customers want to buy water cooler.

4. As per Survey more customer thinks that why the buy the costly Product for their Labors because the do hard work

5. According to the study the areas where more rich people live. There still is demand for pot. Main reason behind it labors do hard work

6. As per Survey mostly customer have not interested in A.G.C.C.P.

WATER CONTENT IN OUR BODY

75% OF OUR BODY IS MADE OF WATEROrgans % of WaterBrain 75Heart 75Lungs 86Liver 86

Kidneys 83Muscles 75Blood 92

NATURE OF GROUND WATER AT JAIPUR

S.N

oPARAMETER RANGE AREAS

MIN MAX1. pH 6.56 8.79 Sanganer, Mansarovar.

2. Turbidity (NTU) 1.0 13.0 Sanganer, Mansarovar, VKI, Sitapura

3. T.D.S. mg/lt. 185 2800 Sanganer, Johari Bazar, Malviya Nagar, C-Scheme

4. Total AlkalinityMg/lt.

135 1800 Sanganer, VKI, Durgapura, sodala

5. Total Hardness(CaCO3) mg/lt.

50 1310 Adarsh Nagar, Sanganer, Kishanpole, Ramnagar

6. Calcium (Ca) mg/lt. 02 340 Sanganer, Hawa sarak, VKI, Ramgunj , Mansarovar

7. Magnesium (Mg) mg/lt 02 290 Sanganer, Hawa sarak, VKI, Ramgunj , Mansarovar

8. Chloride (Cl) mg/lt. 13 560 Sitapura, VKI, Rajapark9. Total Iron (Fe) mg/lt. 0.02 290 Sanganer, Sitapura, VKI, Jagatpura,

Raja Park10. Fluoride (F) mg/lt. 0.02 6.80 Sanganer, Johari Bazar, VKI,

Sitapura, Bapu Bzr, Ajmer Rd., Gopalpura, Raja Park

AFTER SALES FACILITY BY EUREKA FORBS LTD., JAIPUR

S.No. Authorized Service Centers

Areas Covered Contact Person Contact No.

1. Chetna Services Sanganer, mansarovar Mr. Ajay Mathur

3269874

2. Classic Services C-Scheme, Civil Lines, Sodala, Hawa Sarak, New Sanganer Road

Mrs. Priyanka Srivastav

2220325

3. Easy Care Services VKI, Ambabari, Vidhyadhar Ngr, Shastri Ngr.

Mrs. Meenu Gupta

2335571

4. Incorporates Gopalpura bypass, Durgapura, Mahesh Nagar

Mrs. Ritu Gupta

2229402

5. Hardik Jawahar Ngr., Janta Colony

Mr. indu prakash Sharma

2601649

6. Kinshp Enterprises Bani Park, MI Road Mrs. Renu Sharma

2204905

7. Manoj Enterprises Malviya ngr. Jagatpura Mr. Ritesh Mathur

3237686

8. Safe Hand Services Vaishali Ngr., Shyam Ngr., Ajmer Rd. Sirshi Rd.

Mr. Pawan Singh

9829283501

9. Shashi Enterprises Purana Sahar, Ajmer Road

Mr. Vijay dwivedi

2593904

10. Surya Enterprises Raja Park, Adarsh Ngr., Tilak Ngr., Agra Road

Mr. Neeraj Bhatia

2608579

11. Wonder Care Services Bapu Ngr, Lal Kothi, Tonk Road, Barkst Ngr.

Mr. Pankaj Gupta

2709208

Different Brands Of Water Purifiers Which Were Available in the Market (according to survey)

S.No. Brand Name Percentage1 Eurekaforbes 51%2 ZeroB 21%3 BlueStar 12%4 Kent 8%5 Philips 5%6 OTHERS 3%

0%

10%

20%

30%

40%

50%

60%

Percentage

1 Eureka Forbes

2 ZeroB

3 Blue Star

4 Kent

5 Philips

6 OTHERS

How the Customer Came to Know About the BrandSales men News paper TV ad Other

Percentage 45% 25% 30% 10%

Percentage

Sales men

News paper

TV ad

Other

WHICH FEATURE YOU PREFERRED WHILE PURCHASING A WATER PURIFIER?

Features Look Service Price Brand Loyal

Percentage 15% 45% 15% 25%

15%

45%

15%

25%

Look Service Price Brand Loyal

Percentage

Percentage

Use of Drinking water facility

140

45 40

2520

0

20

40

60

80

100

120

140

160

Products

No

of

Cu

sto

mers

Pot Water Cooler + Aquaguard

Water Tank Only Aquaguard

Campher

Pot 140

Water Cooler +Aquaguard

45

Water Tank 40

Only Aquaguard 25

Campher 20

1

REASONS BEHIND LACK OF DEMAND OF A.G C.C.P

1. Main Reason is that product is very costly according to customer views.

2. Mostly customers don’t want to buy for labor.

3. Mostly customers have interest in water cooler of low prices for cool Water.

4. Mostly owner think about your self. They use to Aqua guard in their home.

REASON FOR PREFERENCE OF SALLING OF EUREKA FORBES’S PRODUCT

1. There is not available these kind of product in market.

2. Salling is done by only direct marketing.

3. Company provide to free installation.

4. Company provide to better services.

5. Customer has to satisfaction to company product.

6. Customer pays to payment after product delivery.

REASONS BEHIND THE INCREASING DEMAND OF EUREKA FORBES PRODUCTS

1. Company’s products are qualitative.

2. No competition in the market of these kind of product.

3. Through the direct selling every person know about (Aqua Guard).

4. Main Reason is that hard work is done by the Employees of company

5. Customer’s requirement is fulfilled by company’s employee.

6. Aquaguard product is very famous.

7. Products are very easy in use and durable.

8. Company Provide many product according to customer’s requirement.

Limitations of the study:-

Though tried to take almost care, to make the research work exhaustive, still the researcher could not role out the presence of the few and unavoidable flows in the research.

1) The sampling error, that appeared due to the kind of sampling techniques adopted.

2) The researcher has to depend upon the information provided by the respondent, which might be false as respondent are very reluctant on providing right information.

3) The research was restricted to the various areas of Jaipur only so it is difficult to generalize the interpretations made out of the findings.

4) Time constraints will be there, because the retailers have not enough to give us for the study.

5) The conclusion arrived at are based upon very less experience of the researcher in the field.

RECOMMENDATIONS

According to the survey this time of the demand for aqua guard cooler cum purifier is decreasing but increase of demand for water purifier product.

The reason is that A.G.C.C.P is very costly according to customer’s views which cost is 28000/- but if there is only single product then there is less than requirement .during the survey I found that customer want cheep product. I have got mostly requirement of water cooler only.

A.G.C.C.P. cans success in only offices not in factories.

SIGNIFICANCE OF STUDY

(1) To the Water Purifier Companies:- An in-depth behavioral knowledge and comprehension of factors which affect the purchase of Purifier Products companies in formulation and implementation in their marketing and advertising strategies. They will be to target more precisely on the consumer need and wants.As the market is becoming “buyers market” and “consumer is the king” the above knowledge will help the companies to survive against their companies.

(2) To the Researcher :- The researcher will learn a lot in the field of consumer research. Researcher will get an opportunity to implement his theoretical knowledge of management in practical life. The research will provide the researcher a significant knowledge and practical insight of factors which affect the purchase of the Purifier Products.

(3) To Others :- The research is significant for the other students who are interested to know in detail about factors which affect the models of Purifier Product.The researcher will also guide the other researcher for further study.

CONCLUSION

There is a big market of water purifier product in jaipur city. And there are many type companies in the market. Ex.:- Hundai, Zero-B,Kant, and local product.

Eureka Forbes has good distributor channels in the market for fulfilling demand the demand of customer. Eureka Forbes has more market share as compared to other company brand in jaipur.

Eureka Forbes has to many type products for home and commercial place.

1-Aquagurard-200

2-Aquaguard-600

3-Aquagurad storage cooler cum purifier

4-Aquaguard Reviva(Institutional Reverse osmosis water purification system)

Low class People can’t have Capacity to buy costly water purifier product.

BIBLIOGRAPHY

1. www.eurekaforbes.com

2. Dainik Bhasker

3. www. google.com

4. Catalogs of Aqua guard product

CUSTOMER QUERIES

1. Which company’s Compressor is inbuilt in A.G.C.C.P?

Ans………Kirlosker………………………………………………….

2. Water Cooling Capacity?

Ans………40LPH………………………………………..

3. water boils?

Ans………No……………………………………………….

4. Electrical Sort?

Ans…………No……………………………………..

5. After sale service ?

Ans………Area wise service centers…………..

Do you know about TDS?A. yes 100

B. No 150C. Cant say 50

Do yoy about TDS ?

A. yes

B.No

C. Cant say

Here I found that 50 percent persons are don’t know about TDS.

Do you know difference between ro &Aquqguard?

a. yes 100b no 150 c cant say 50

with the help of survey we found that 70 percent persons are don’t know about Difference between both.

0

20

40

60

80

100

120

140

160

a. yes b no c cant say

Series1 Series2

Availability of drinking water?A. Boring water 75b. Direct supply 150C.others 75

0

20

40

60

80

100

120

140

160

avilblity ofdrinkingwater?

A. Boringwater

b. Directsupply

C.others

Series1 Series2

Most of the persons are prefer direct supply water.

do you prefer Eureka Forbes water than others?A. yes 200B. no 20C.Cant say 80

020406080

100120140160180200

do youpreferEurekaforbes

water thanothers?

A. yes B. no C.Cant say

Series1 Series2 Series3 Series4

There is positive response for eureka Forbes

.Do you thing aqua guard essential for your family?A. yes 150B. no 100

C.Cant say 50

Similar responses are shown here by consumers.

Do you know about water purifier cum cooler?A. yes 50B. no 150C.Cant say 100

More than 80 percent persons are don’t know about purifier cum cooler.

Are you satisfied with sales service of Eureka Forbes?A. Best 50

B. Good 150C. Average 75D. Poor 25

0 50 100 150 200

Are you satisfied with salesservice of Eureka forbes?

A. Best

B. Good

C. Average

D. Poor

Series4

Series3

Series2

Series1

Mostly consumers are satisfied with sales service but they need more portability.

Are you sure that water you are drinking is pure enough?A. yes 75B. no 175C. cant 50

0

20

40

60

80

100

120

140

160

180

A.yes B. no C. cant

?

Most of the persons are aware that they are not drinking pure water.

Do you think most of diseases are caused by impure water?A. yes 200B. no 70C. cant 30

0

20

40

60

80

100

120

140

160

180

200

A.yes B. no C. cant

?

Mostly persons are known about the causes which are found in impure water.

Use of products rather than Aqua guard?A. pot 150B. Under tank 75C. Water cooler 50D. Others 25

,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

All others components are use but pots are used in major ratio.

Which companies’ product do you want?A. Kent 75B. Zero 'B' 100C. Eureka Forbes 150D. Aqua mall 25

Eureka Forbes lead in the market, the tough competitor of Eureka Forbes is Zero ‘B’.

Do you think that normal water is pure for drink?A. yes 150B. No 100C. Cant say 50

0

20

40

60

80

100

120

140

160

Do you thinkthat normal

water are purefor drink?

A. yes B. No C. Cant say

Series1

Series2

Series3

Series4

The responses are shocking because 50 percent persons are happy with that normal water.

Do you know about Eureka forbes?A. yes 200B. No 75C. Cant say 25

0

20

40

60

80

100

120

140

160

180

200

Do you know about Urekaforbes?

A. yes B. No C. Cant say

Series1 Series2

With the help of this survey I found approx 70 percent people are know about eureka Forbes

.

Do you know about Water purifier?A. yes 205B. No 50C. Cant say 25

With the help of survey I found that 75 percents persons are know about water purifier.

ANNEXURE

QUESTIONNAIRE

Company Name……………………………………………

Owner Name ……………………………………………….

Address………………………………………………………..

Phone No……………………………………………………….

1-Availability of drinking water?

A-Government supply B-Boaring water C-Commercial water supply tank

2-Use of product?

A-Pot B-water cooler

C-water Tank D-Other……………..

3-Do you want to buy of Aqua guard Cooler cum Purifier?

A-Yes B- No C- can’t Say

4-In Which Company product do you have interested?

A-Kent B-Zero b C-Eureka forbes D-Aqua mall

5-Location of residence? A-Sitapura,pratap ngr B-Sikar road C-Ajmer road D- Chandpoll

6-How you make water drinkable if not using water purifier? A-Through boiling B-filtering C-Nothing

7-Do you think water pure for drinking? A-Yes B-No C-Can not say

8-DO you know about TDS ? A-Yes B-No C-Can not say

9- Do you know about Water purifier? A-Yes B-No C-Can not say 10- Do you know about Eureka forbes? A-Yes B-No C-Can not say 11- Do you think that normal water is pure for drink? A-Yes B-No C-Can not say

12- Do u think most of diseas are caused by impure water? A-Yes B-No C-Can not say

13-Are u satisfied sales service of EUREKA FORBS? A-Yes B-No C-Can not say

14-Do u prifere EUREKA FORBES water purifier and other? A-Yes B-No C-Can not say