Ethics In Service Marketing

By:- Mr. Arihant

Meaning of ethics?

It is the art and science of determining good and bad or right or wrong moral behavior.

It is a science of moral duty or the science of ideal human character.

Right things are called as ethics…

Service Marketing Ethics:

Service Marketing ethics means a standard by which a marketing action may be judged “RIGHT” or “WRONG”.It the area of applied ethics which deals with the moral principles behind the operation and regulation of service marketing. Ethics in service marketing applies to different spheres such as in product, pricing, Placing(Distribution), promotion & advertising etc...

Why we need Ethics in Marketing?

To develop more positive attitudes To develop Values or trust with key stakeholders To build good image. To helps to remain long time in a business

Ethical Issues in Service Marketing:

PRODUCT related issues PACKAGING PRICE PLACING (DISTRIBUTION) PROMOTION (ADVERTISING)

Thank You…