P. C. MartinezP. C. Martinez1313thth Floor TV Floor TV305-593-0802-O305-593-0802-O305-519-7219-M305-519-7219-M

EESTRELLASSTRELLAS DEDE C CARNAVALARNAVAL“Innovation: To many people in marketing and media it means rapid change and new

possibilities introduced by digital technology. But in reality, real innovation is about using various media from print to digital to (broadcast) to best advantage, creating a conversation with

consumers that is meaningful and effective.”

What are the most interesting things happening?“ Audience participation”-Chris Lawson

How does this affect your media strategy? “Well you have to be cross-media to execute”- Dave McGophin

Advertising Age 11/29/10

If you are looking for an innovative, participative, and cross platform program that aligns withIf you are looking for an innovative, participative, and cross platform program that aligns with music then you must seriously consider music then you must seriously consider Estrellas de CarnavalEstrellas de Carnaval as your solution as your solution

For the first time ever, Carnaval Miami unveils its For the first time ever, Carnaval Miami unveils its Estrellas deEstrellas de CarnavalCarnaval promotion, empowering the Latin Community to choose promotion, empowering the Latin Community to choose the next Super Star that will win a life changing experience andthe next Super Star that will win a life changing experience and

openopen for the King of Americas at Calle Ocho in March 2011. for the King of Americas at Calle Ocho in March 2011.  

Estrellas de CarnavalEstrellas de Carnaval is an extended entertainment vehicle of is an extended entertainment vehicle of Carnaval Miami and starts as an online music competition,Carnaval Miami and starts as an online music competition,

executed through Ourstage.com and activated by an integratedexecuted through Ourstage.com and activated by an integrated six week campaign of radio, television, social and email marketing. six week campaign of radio, television, social and email marketing.

Winners of the competition perform at Noche de Carnaval (3500+)Winners of the competition perform at Noche de Carnaval (3500+) in February, again at Carnaval on the Mile (100,000+) and finallyin February, again at Carnaval on the Mile (100,000+) and finally at Calle Ocho (1,000,000+) at the Estrellas de Carnaval Anchorat Calle Ocho (1,000,000+) at the Estrellas de Carnaval Anchor

Stage in March 2011. Winners will have a chance to be profiled onStage in March 2011. Winners will have a chance to be profiled on television and the grand prize winner will become the next …television and the grand prize winner will become the next …

ESTRELLAS DE CARNAVAL…ESTRELLAS DE CARNAVAL…

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TTOPOP L LINEINE

TTHISHIS SIXSIX WEEKWEEK ENGAGEMENTENGAGEMENT ISIS AA 360° I 360° INTEGRATEDNTEGRATED D DIGITALIGITAL ANDAND EENTERTAINMENTNTERTAINMENT P PLATFORMLATFORM THATTHAT INCLUDESINCLUDES THETHE FOLLOWINGFOLLOWING

TTHEHE O OURSTAGEURSTAGE O ONN-L-LINEINE M MUSICUSIC C COMPETITIONOMPETITION

The promotion will generate eight fan selected winners, one of whom willThe promotion will generate eight fan selected winners, one of whom will become the Estrellas de Carnaval Miami. Winners from the competition willbecome the Estrellas de Carnaval Miami. Winners from the competition will perform at three different Carnaval Miami music events and at Calle Ochoperform at three different Carnaval Miami music events and at Calle Ocho

where the grand prize winner will be announced and will open on the Kiwaniwhere the grand prize winner will be announced and will open on the Kiwani Stage for The King of The Americas, formerly known as the King of CalleStage for The King of The Americas, formerly known as the King of Calle

Ocho.Ocho.

TTHEHE M MUSICUSIC E EVENTSVENTS

The first Estrellas de Carnaval Music event will kick-off at Noche de CarnavalThe first Estrellas de Carnaval Music event will kick-off at Noche de Carnaval on February 26th (3500+ people), the second and third music events willon February 26th (3500+ people), the second and third music events will occur at the Carnaval on the Mile March 5th and March 6th (100,000+occur at the Carnaval on the Mile March 5th and March 6th (100,000+ people) and the finale culminates at Calle Ocho Festival on March 13th,people) and the finale culminates at Calle Ocho Festival on March 13th,

2011 (1,000,000+ People). The music events include both winners from the2011 (1,000,000+ People). The music events include both winners from the Ourstage Competition and A list artists. Ourstage Competition and A list artists.

TTHEHE T TELEVISIONELEVISION S SHOWSHOWS

Six half hour “Estrellas de Carnaval” television shows will air on Mega TVSix half hour “Estrellas de Carnaval” television shows will air on Mega TV Miami and will be filled with entertaining snippets from the Miami CarnavalMiami and will be filled with entertaining snippets from the Miami Carnaval

Events, including Miss Carnaval Miami & Poster Unveiling. In addition,Events, including Miss Carnaval Miami & Poster Unveiling. In addition, programming will include interviews and performances with A Level Artistsprogramming will include interviews and performances with A Level Artists

and with Our Stage Winners. and with Our Stage Winners.

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TTHEHE R RADIOADIO C COMPONENTOMPONENT

Six weeks on top Latin Stations, WCMQ, WRMA, WXDJ & WRAZ, to activateSix weeks on top Latin Stations, WCMQ, WRMA, WXDJ & WRAZ, to activate the on-line music competition, the in market music events and the Estrellasthe on-line music competition, the in market music events and the Estrellas

de Carnaval Television show on Mega TV Miami. Winners will have thede Carnaval Television show on Mega TV Miami. Winners will have the opportunity to be interviewed on air. Local radio to provide branding andopportunity to be interviewed on air. Local radio to provide branding and

promotional opportunities for advertisers.promotional opportunities for advertisers.

SSOCIALOCIAL M MEDIAEDIA

Twitter, Facebook and Four Square to stimulate social awarenessTwitter, Facebook and Four Square to stimulate social awareness surrounding the campaign.surrounding the campaign.

EEMAILMAIL

Targeted email deployments to over 20,000 opt in Latin Music Artists andTargeted email deployments to over 20,000 opt in Latin Music Artists and Music Lovers in Miami to encourage band registration and voterMusic Lovers in Miami to encourage band registration and voter

participation.participation.

MMOBILEOBILE M MARKETINGARKETING

Text messaging and voting opportunities to be staged at event and viaText messaging and voting opportunities to be staged at event and via interaction with television programming.interaction with television programming.

AANCHORNCHOR S STAGETAGE

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All “runner up” winners from the on-line music competition to perform onAll “runner up” winners from the on-line music competition to perform on Estellas de Carnaval Kiwanis anchor stage at Calle Ocho.Estellas de Carnaval Kiwanis anchor stage at Calle Ocho.

EESTRELLASSTRELLAS DEDE C CARNAVALARNAVAL W WINNERINNERWill perform and open on the Kiwanis Stage for The King of the Americas.Will perform and open on the Kiwanis Stage for The King of the Americas.

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TTITLEITLE S SPONSORSHIPPONSORSHIPOne Title Sponsorship availableOne Title Sponsorship available

TTITLEITLE S SPONSORSHIPPONSORSHIP ANDAND NAMINGNAMING RIGHTSRIGHTS INCLUDESINCLUDES LOGOLOGO INCORPORATEDINCORPORATED INTOINTO EVENTEVENT NAMENAME ONON ALLALL MEDIAMEDIA ANDAND COLLATERALCOLLATERAL ONON--AIRAIR, , ONON--LINELINE, , ONON--STAGESTAGE ATAT THETHE N NOCHEOCHE DEDE C CARNAVALARNAVAL, C, CARNAVALARNAVAL ONON

THETHE M MILEILE ANDAND ATAT THETHE E ESTRELLASSTRELLAS DEDE C CARNAVALARNAVAL M MIAMIIAMI S STAGETAGE ATAT CCALLEALLE O OCHOCHO..

EESTRELLASSTRELLAS DEDE C CARNAVALARNAVAL FOURFOUR EVENTSEVENTS D DATESATESFFEBRUARYEBRUARY 26, 2011 (N 26, 2011 (NOCHEOCHE DEDE C CARNAVALARNAVAL) )

MMARCHARCH 5 & 6, 2011 (C 5 & 6, 2011 (CARNAVALARNAVAL ONON THETHE M MILEILE))MMARCHARCH 13, 2011 (C 13, 2011 (CALLEALLE O OCHOCHO))

Title or Naming Rights, Signage on backdrop, on skirt of stage & on logo ofTitle or Naming Rights, Signage on backdrop, on skirt of stage & on logo of Video LoopVideo Loop

Customized Booth SpaceCustomized Booth SpaceSampling of product, 40 Tickets to the VIP Stage & Section and ParkingSampling of product, 40 Tickets to the VIP Stage & Section and Parking

Passes for each concertPasses for each concertEmcee and Social ‘Call Outs’ Minimum one announcement per hourEmcee and Social ‘Call Outs’ Minimum one announcement per hour

TTELEVISIONELEVISION (6 (6 HALFHALF HOURHOUR ESTRELLASESTRELLAS DEDE C CARNAVALARNAVAL TELEVISIONTELEVISION SHOWSSHOWS) ) ONON M MEGAEGA T TVV ININ M MIAMIIAMI

Title or Presenting RightsTitle or Presenting RightsFeatured name identification on minimum 10 :05 Billboard spotsFeatured name identification on minimum 10 :05 Billboard spots

Eighteen (18) (3 per show per market) :30 branding spots for yourEighteen (18) (3 per show per market) :30 branding spots for your messagingmessaging

Six (6) three (3) minute integration segments with the brand (one perSix (6) three (3) minute integration segments with the brand (one per show)show)

Signage opportunities for brand visibility throughout (based on brand’sSignage opportunities for brand visibility throughout (based on brand’s visibility at venue)visibility at venue)

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RRADIOADIO (6 W (6 WEEKSEEKS OFOF R RADIOADIO O ONN WRMA, WXDJ, WCMQ & WRAZ) WRMA, WXDJ, WCMQ & WRAZ)

600+ :60 & :30 (300+ each) Contest Promos (to introduce Ourstage, remind600+ :60 & :30 (300+ each) Contest Promos (to introduce Ourstage, remind participants to upload and remind fans to vote)participants to upload and remind fans to vote)

250+ :10 Event Liners (to promote Noche de Carnaval, Carnaval on the Mile250+ :10 Event Liners (to promote Noche de Carnaval, Carnaval on the Mile & Calle Ocho)& Calle Ocho)

150 :05 Sponsorships150 :05 SponsorshipsOver 11Million A18+ Latin ImpressionsOver 11Million A18+ Latin Impressions

Text messaging opportunities to promote the ourstage competitionText messaging opportunities to promote the ourstage competitionLocal promotional opportunities (appearances, on-airLocal promotional opportunities (appearances, on-air

giveaways, DJ endorsements) Opportunity for talent interviewgiveaways, DJ endorsements) Opportunity for talent interview on Radio Stationson Radio Stations

AADDITIONALDDITIONAL M MEDIAEDIA

Outdoor Advertising (Pole Banners adjacent to intersections, billboard atOutdoor Advertising (Pole Banners adjacent to intersections, billboard at prime location)prime location)

Print Advertising (El Nuevo Herald, Diario Las Americas)Print Advertising (El Nuevo Herald, Diario Las Americas)Posters and postcards distributed throughout the cityPosters and postcards distributed throughout the city

5000+ Flyers5000+ Flyers

OOURUR S STAGETAGE

The branding experience will live online ourstage.com for six weeksThe branding experience will live online ourstage.com for six weeksOur Stage’s iframe can reside on your website throughout the duration ofOur Stage’s iframe can reside on your website throughout the duration of

the entire programthe entire programBanner ads on ourstage.comBanner ads on ourstage.com

Integration on webisodes featuring studio sessions with emerging artistsIntegration on webisodes featuring studio sessions with emerging artistsThe experience can also be live on your Facebook page, your website and/orThe experience can also be live on your Facebook page, your website and/or

retailer websitesretailer websitesBackstage footage of Estrellas de Carnaval Miami Stage and open act with ABackstage footage of Estrellas de Carnaval Miami Stage and open act with A

list artistlist artist

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SSOCIALOCIAL M MARKETINGARKETING

Program will be socialized on Twitter and Facebook with customizedProgram will be socialized on Twitter and Facebook with customized mentions and promotions for your company/brandmentions and promotions for your company/brand

Text messaging promotions can be included for your brandText messaging promotions can be included for your brandFive targeted email deployments to 20,000 Latin Miami Music AficionadosFive targeted email deployments to 20,000 Latin Miami Music Aficionados

with your URL and any promotion incorporated.with your URL and any promotion incorporated.

CCALLEALLE O OCHOCHO

Signage & Sampling of ProductSignage & Sampling of Product20 x 20 Booth20 x 20 Booth

50 tickets to VIP Section of Stage50 tickets to VIP Section of Stage

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AASSOCIATIONSSOCIATION S SPONSORSHIPPONSORSHIP

SSPONSORSHIPPONSORSHIP INCLUDESINCLUDES PARTIALPARTIAL LOGOLOGO INCORPORATEDINCORPORATED INTOINTO EVENTEVENT NAMENAME ONON MEDIAMEDIA ANDAND COLLATERALCOLLATERAL ONON--AIRAIR, , ONON--LINELINE, , ONON--STAGESTAGE ATAT THETHE

NNOCHEOCHE DEDE C CARNAVALARNAVAL, C, CARNAVALARNAVAL ONON THETHE M MILEILE ANDAND ATAT THETHE EESTRELLASSTRELLAS DEDE C CARNAVALARNAVAL, K, KIWANISIWANIS S STAGETAGE ATAT C CALLEALLE O OCHOCHO

EESTRELLASSTRELLAS DEDE C CARNAVALARNAVAL FOURFOUR EVENTSEVENTS D DATESATESFFEBRUARYEBRUARY 26, 2011 (N 26, 2011 (NOCHEOCHE DEDE C CARNAVALARNAVAL) )

MMARCHARCH 5 & 6, 2011 (C 5 & 6, 2011 (CARNAVALARNAVAL ONON THETHE M MILEILE) ) MMARCHARCH 13, 2011 (C 13, 2011 (CALLEALLE O OCHOCHO))

Association Rights, Signage on stage and logo on Video loopAssociation Rights, Signage on stage and logo on Video loopBooth space 10 x 10 (includes table and chairs)Booth space 10 x 10 (includes table and chairs)

Sampling of productSampling of product20 Tickets to the VIP Stage and Parking Passes for each concert20 Tickets to the VIP Stage and Parking Passes for each concert

Emcee and Social ‘Call Outs’ Minimum one announcement per hourEmcee and Social ‘Call Outs’ Minimum one announcement per hour

TTELEVISIONELEVISION (6 (6 HALFHALF HOURHOUR ESTRELLASESTRELLAS DEDE C CARNAVALARNAVAL TELEVISIONTELEVISION SHOWSSHOWS) ) ONON M MEGAEGA T TVV ININ M MIAMIIAMI

Association RightsAssociation RightsFeatured name identification on minimum 10 :05 promotional spotsFeatured name identification on minimum 10 :05 promotional spots

Six (6) (1 per show per market) :30 branding spots for your messagingSix (6) (1 per show per market) :30 branding spots for your messagingSix (6) one (1) minute integration segments with the brand (one per show)Six (6) one (1) minute integration segments with the brand (one per show)

Logo opportunities for brand visibility throughout (based on brand’s visibilityLogo opportunities for brand visibility throughout (based on brand’s visibility at venue)at venue)

RRADIOADIO (6 W (6 WEEKSEEKS OFOF R RADIOADIO O ONN WRMA, WXDJ, WCMQ & WRAZ) WRMA, WXDJ, WCMQ & WRAZ)

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300+ :60 & :30 (300+ each) Contest Promos (to introduce Ourstage, remind300+ :60 & :30 (300+ each) Contest Promos (to introduce Ourstage, remind participants to upload and remind fans to vote)participants to upload and remind fans to vote)

125+ :10 Event Liners (to promote Noche de Carnaval, Carnaval on the Mile125+ :10 Event Liners (to promote Noche de Carnaval, Carnaval on the Mile & Calle Ocho)& Calle Ocho)

75 :05 Sponsorships75 :05 SponsorshipsText messaging opportunities to promote the ourstage promotionsText messaging opportunities to promote the ourstage promotionsLocal promotional opportunities (appearances, on-air giveaways, DJLocal promotional opportunities (appearances, on-air giveaways, DJ

endorsements)endorsements)

OOURUR S STAGETAGE

The branding experience will live online for six weeksThe branding experience will live online for six weeksOur Stage’s iframe can reside on your website throughout the duration ofOur Stage’s iframe can reside on your website throughout the duration of

the entire programthe entire programBanner ads on ourstage.comBanner ads on ourstage.com

Integration on webisodes featuring studio sessions with emerging artistsIntegration on webisodes featuring studio sessions with emerging artistsThe experience can also be live on your Facebook page, your website and/orThe experience can also be live on your Facebook page, your website and/or

retailer websitesretailer websitesBackstage footage of Kiwanis Stage and open act with A list artistBackstage footage of Kiwanis Stage and open act with A list artist

SSOCIALOCIAL M MARKETINGARKETING

Twitter and Four Stage mentions and promotions for your company/brandTwitter and Four Stage mentions and promotions for your company/brandText messaging promotions can be included at Events for your brandText messaging promotions can be included at Events for your brand

Three targeted email deployments to 20,000 Latin Miami Music AficionadosThree targeted email deployments to 20,000 Latin Miami Music Aficionados with your URL and any promotion incorporatedwith your URL and any promotion incorporated

CCALLEALLE O OCHOCHO

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Signage & Sampling of ProductSignage & Sampling of Product10 x 10 Booth10 x 10 Booth

25 tickets to VIP Section of Stage25 tickets to VIP Section of Stage

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OOURURSSTAGETAGE

LLATINATIN UNDISCOVEREDUNDISCOVERED ARTISTSARTISTS ANDAND MUSICIANSMUSICIANS WILLWILL BEBE ENCOURAGEDENCOURAGED TOTO ENTERENTER INTOINTO ONEONE COMPETITIONCOMPETITION POWEREDPOWERED BYBY O OURURSSTAGETAGE THATTHAT WILLWILL

RUNRUN ONON O OURURSSTAGETAGE..COMCOM ANDAND LOCALLOCAL RADIORADIO STATIONSTATION WEBSITESWEBSITES.. CCOMPETITIONSOMPETITIONS WILLWILL BEBE HOSTEDHOSTED POTENTIALLYPOTENTIALLY BYBY A A LISTLIST ARTISTARTIST. .

Artists will be encouraged via radio and television spots to upload their bestArtists will be encouraged via radio and television spots to upload their best collaborations onto the sponsor branded channels.collaborations onto the sponsor branded channels.

Artists will use branded “vote for me” widgets that can be embedded intoArtists will use branded “vote for me” widgets that can be embedded into facebook, myspace and Twitterfacebook, myspace and Twitter

Fans of artists and the OurStage experts will rank submissions from highestFans of artists and the OurStage experts will rank submissions from highest to lowest quality.to lowest quality.

A Judging Panel, including 13th Floor Studios, Kiwanis representatives andA Judging Panel, including 13th Floor Studios, Kiwanis representatives and OurStage music experts will select semi-finalists from the top twenty rankedOurStage music experts will select semi-finalists from the top twenty ranked

entries.entries.

When fans vote they will receive exclusive offers from Kiwanis/Advertisers.When fans vote they will receive exclusive offers from Kiwanis/Advertisers. Fan prizing will include concert tickets, music downloads and more.Fan prizing will include concert tickets, music downloads and more.

Events’ semi-finalists from each competition will have the chance to play atEvents’ semi-finalists from each competition will have the chance to play at televised Miami Carnaval concert events.televised Miami Carnaval concert events.

Winning songs will rollover into a final competitionWinning songs will rollover into a final competitionGrand Prize Winner will perform live on Estrellas de Carnaval Stage at CalleGrand Prize Winner will perform live on Estrellas de Carnaval Stage at Calle

Ocho as part of the potential Calle Ocho telecast.Ocho as part of the potential Calle Ocho telecast.

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HHOWOW THETHE J JUDGINGUDGING W WORKSORKS

TTHEHE J JUDGINGUDGING E ENGINENGINE ISIS THETHE HEARTHEART OFOF THETHE MULTIMULTI--PURPOSEPURPOSE OOURURSSTAGETAGE P PLATFORMLATFORM..

FFANSANS RANKRANK NEWNEW MUSICMUSIC FROMFROM BESTBEST TOTO

WORSTWORST..

IITEMSTEMS AREARE PRESENTEDPRESENTED 4 4 ATAT AA TIMETIME, , OROR ONEONE

ONON ONEONE..

IINDUSTRYNDUSTRY PLAYERSPLAYERS OFOF ALLALL TYPESTYPES (A (ARTISTSRTISTS,,

FFANSANS

RRADIOADIO, V, VENUESENUES,, LLABELSABELS, S, SPONSORSPONSORS,,

ETCETC.) .) AREARE THETHE TRUSTEDTRUSTED SOURCESOURCE FORFOR THETHE BESTBEST NEWNEW MUSICMUSIC

ANDAND ARTISTSARTISTS..

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CCALLEALLE O OCHOCHO ISIS THETHE FLAGSHIPFLAGSHIP OFOF C CARNAVALARNAVAL M MIAMIIAMI WHICHWHICH ISIS ORGANIZEDORGANIZED BYBY THETHE K KIWANISIWANIS CCLUBLUB OFOF L LITTLEITTLE H HAVANAAVANA, , AA NONNON--PROFITPROFIT CIVICCIVIC ORGANIZATIONORGANIZATION..   T THEHE C CALLEALLE O OCHOCHO EVENTEVENT

ATTRACTSATTRACTS MOREMORE THANTHAN ONEONE M MILLIONILLION PEOPLEPEOPLE ANDAND TAKESTAKES PLACEPLACE ININ THETHE L LITTLEITTLE H HAVANAAVANA AREAAREA OFOF M MIAMIIAMI. T. THEHE K KIWANISIWANIS C CLUBLUB OFOF L LITTLEITTLE H HAVANAAVANA CELEBRATESCELEBRATES 35 35 YEARSYEARS OFOF GIVINGGIVING BACKBACK TOTO THETHE C COMMUNITYOMMUNITY. F. FUNDSUNDS RAISEDRAISED FORFOR ALLALL OFOF THETHE MUSICMUSIC EVENTSEVENTS SUPPORTSUPPORT THETHE

HHISPANICISPANIC S SCHOLARSHIPCHOLARSHIP PROJECTPROJECT OFOF THETHE K KIWANISIWANIS OFOF L LITTLEITTLE H HAVANAAVANA F FOUNDATIONOUNDATION..

TTHISHIS PRESENTATIONPRESENTATION CONTAINSCONTAINS PROPRIETARYPROPRIETARY INFORMATIONINFORMATION

ANDAND IDEASIDEAS FROMFROM F FOCUSOCUS 360 LLC, 13 360 LLC, 13THTH F FLOORLOOR S STUDIOSTUDIOS ANDAND O OURURSSTAGETAGE, , ISIS TOTO BEBE USEDUSED BYBY THETHE RECIPIENTRECIPIENT SOLELYSOLELY FORFOR THETHE PURPOSEPURPOSE OFOF EVALUATINGEVALUATING AA TRANSACTIONTRANSACTION OROR

BUSINESSBUSINESS RELATIONSHIPRELATIONSHIP WITHWITH USUS..

TTHISHIS PROPRIETARYPROPRIETARY INFORMATIONINFORMATION SHOULDSHOULD BEBE KEPTKEPT CONFIDENTIALCONFIDENTIAL

ANDAND ISIS NOTNOT TOTO BEBE DISTRIBUTEDDISTRIBUTED, , DISCLOSEDDISCLOSED OROR DISSEMINATEDDISSEMINATED TOTO THIRDTHIRD PARTIESPARTIES..

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