Download - Essentials of a 3 minute pitch video
Hi there, I’m Tony
Pitch videoEssentials
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@summerville
Spark WorkshopMay 15, 2013
Pitch video
Essentials!f " 3 #$%&'(
Pitch video
Essentials!f " 3 #$%&'(
Pitch video
Essentials!f "r!&%) " 1 #$%&'(
1) why video?
E!"# $% Consume
-people are Busy-
S&!r' & (% viral
-Dollar shave cluB-%v'r 10 million v)'w"
M'!"*r!b+' METRICS
87 zillionv)'w"
51% visitorsw!$,&'-
21 BILLION"&!r'"
34 gazillion-%++!"
S'!r,& '.().' LOVE
-it does a site good-
/' DO" & DON’T"
First/).0
SHORTK''1 )$
SHORTK''1 )$
seriously
nail $&' first 5 seconds
call $% actionE.- w)$& !
D%.’$ autoplay
D%.’$ *"' built-in mic
-decent mics are cheap-
D%.’$ b' Fake
-be yourself (#%)-
Fleetio*(
"++r!",-
threeS'"r' w$'-
v(r.$!%.
“A!! "# O#$P!%&$”
“'$ H%(()F!$$*”
“'$ O*+$r G,)-”
get creative
Remove distractions&
(%r ('$ -r*.0)
H!r.'"" #%*r )..'r don draper
Rinse&
Repeat
Sleep on it
Edit
Get feedback
Tweak
S$!r$ $&).0).’ scenes
Record $&' audio
(w' *"'- '+!.,'.,%2)
F%*.- %*r (*#,$%%0 three $!0'".
H%w $%Hire " videographer
*( big firms "r( expensive(+)0' $400 31'.")v')
H%w $%Hire " videographer
Ask "r!&%).Browse +!r'f!/$0.
/' Cr'!$)v'Balancing Act
you creativeS*b4',$ 2!$$'r
31'r$.Cr'!$)v' ('.)*",
$&!$ )".
H)r).( &'+1? create a brief
M('$,&/!&. feedback
publish
Pr!#!'(
measure
Timeline
• Initial planning: 2 days
• Script development: 3 days
• Feedback & iterations: 3 days
• Find voiceover talent & record audio: 1 day
• Video & animation build out: 1.5 weeks
costs
$54.79voiceover
$1,367.68videographer
S-!!' f!rgreat%!' +(rf(,'.
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