essential guide to becoming a mobile app rock star - part i - enterprise apps
DESCRIPTION
Developing an actionable enterprise mobile application strategy.TRANSCRIPT
The essenTial Guide To BecominG an
ENTERPRISE aPP Rock STaR
Part 1Developing an actionable enterprise mobile application strategy
1The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Mobile devices and mobile enterprise applications are changing the way enterprises communicate This disruptive technology brings new opportunities for organizations including a fresh approach to business processes and change management If implemented thoughtfully this technology can not only drive real change but also drive real business value
This 3 part series will guide you through
Developing an actionable mobile enterprise application strategy
Creating a business case for mobile enterprise applications
Choosing the right Mobile Enterprise Application Platform (MEAP) partner
1
2
3
Introduction
Source Symantec 2012
2The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Many companies spend months developing strategies that do little more than justify what they wanted to do in the first place Thatrsquos not a good strategy nor is a high-level plan thatrsquos developed without thinking about implementation Wersquove developed a five step fast-track process for developing a thoughtful actionable strategy that will guide your enterprise through the spider web-like supply chain of developing an actionable mobile enterprise application strategy Best of all this process will take you weeks instead of months to complete
The process consists of 5 simple steps that almost every company could deliver in about 4 weeks
Evaluate how your company and employees use mobile devices and applications today
Benchmark competitors and companies in adjacent industries
Interview key stakeholders and identify use cases where mobile can transform your business
Prioritize the use cases based on opportunity size complexity cost and commonality
Analyze use cases and determine which processes should be shared across the business
We will explore each one of the action items listed above in more depth And the end yoursquoll be ready to get started developing your actionable fast-track mobile enterprise application strategy
Developing an actionable mobile enterprise application strategy
1
2
3
4
5
3The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
From accessing and sharing files synchronizing calendars and managing tasks to delivering customer presentations on iPads most companies are surprised to learn how pervasive the use of mobile applications already is among their employees
This evaluation often brings to light many opportunities and challenges An upside is that many employees are already using mobile apps frequently and are savvy users of mobile apps and devices A downside is that organizations quickly discover there is no or little control over company data and mobile devices
This leads you to the first two activities of your mobile enterprise application strategy
1 Implement a mobile device management platform (MDM) and mobile application management platform (MAM) if you donrsquot already have one or upgrade it if it doesnrsquot tackle your newly discovered security challenges
2 Consider quick wins for securing and consolidating existing enterprise apps used by your employees such as a document repository managed by the company rather than by employees (Box Dropbox SharePoint etc) professional accounts for notes and task management (Evernote DoItIM) contact sync and backup services
Evaluate how your company and employees use mobile today
1
Source Symantec 2012
How are your employeesusing apps today
4The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
This could be challenging for comparing enterprise apps since enterprise apps are usually not publicly available on app stores But yoursquoll find that most companies and vendors like talking about what they do and therefore a lot of information is available online
Search online for your competitorsrsquo initiatives
Look for market research on enterprise apps in your industry
Check out case studies in your industry by the major vendors
Identify companies from adjacent industries and look online to see what they are doing
Benchmarking is the best way to inspire and get buy-in from management (especially when they are skeptical about deploying apps) but the most valuable information yoursquoll gather from this exercise is identifying a ldquoworking knowledgerdquo from other companies of
1 Strategic success Learning the failures of others (and your own prior failures) helps marketers avoid the same pitfalls and succeed in future
2 Strategic failures Most often an application fails when it does not meet the objectives that were established before its release
Benchmark competitors and companies in adjacent industries
2
How have other succeeded or failed
5The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
ldquoThe hardest single part of building a software system is deciding precisely what to buildrdquo - Fred Brooks author The mythical man-month
The best way to understand business needs is to ask the people that can benefit most from mobility services Ask C-level executives secretaries warehouse employees and IT support staff to answer the following
As an [actor] I want [action] so that [achievement]
This use case model is an excellent tool to communicate with users and stakeholders about mobile services in a language they can understand This will also set you up for the next two actions of your enterprise mobility strategy
1 Break down a system into manageable pieces
2 Begin to define the functional requirements
Interview key stakeholders and identify use cases where mobile can transform your business
3
What use cases can transform our business
transformative
no way
useful niceto have
6The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Using the methods above most companies easily identify hundreds of potential use cases where enterprise mobility services can improve processes and help their employeesrsquo day-to-day workflow
The challenge now is to focus on the ones that will have the biggest impact and result in a few quick wins Start by taking all the use cases and rank them from 1 to 10 in the following categories
Opportunity size How much could it cut costs improve productivity or increase revenue (Where a 10 means it is a big opportunity)
Complexity How difficult or simple is the implementation (Where a 10 means it is an easy implementation)
Cost How much is this puppy going to cost you (Where a 10 means it is a low cost)
Commonality Is the use case applicable across multiple lines of business (Where a 10 means it is applicable across the entire business)
Calculate and
1 Identify the top scoring use cases as well as a few quick wins to focus on
2 Develop a roadmap for the next 12-18 months (Expect it to change over time as yoursquoll be learning from the initial development and user feedback)
Prioritize the use cases based on opportunity size complexity cost and commonality
4
What will have the biggest impact
7The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Most businesses have multiple business units (Sales Marketing Field workers HR Finance IT etc) with different mobility needs but this does not mean that you will not find synergies Any company planning to deploy more than three enterprise apps should consider a Mobile Enterprise Application Platform (MEAP) as part of the strategy to share technology minimize time to market and cut development overhead across business units
Use the results from the use case prioritization exercise in Step 4 (ldquoCommonalityrdquo)
1 Identify what use cases if any would make sense to provide centrally in the organization and start mapping out the requirements
2 Set aside budget for a MEAP which centralizes global functionality but allows individual business units the freedom to develop their own apps (more on MEAP in Part 3 of this series)
Analyze common needs across the business
5
What use cases shouldwe provide centrally
8The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Now that you have a mobile enterprise application strategy based on REAL business needs itrsquos time to get buy in and convince stakeholders to spend the money needed to succeed with execution
Coming Soon More information on becoming an enterprise app rock star is coming soon in Parts 2 and 3 of this series
104869210486921048692 Part 2 Creating a business case for mobile enterprise applications
104869210486921048692 Part 3 Choosing the right Mobile Enterprise Application Platform (MEAP) partner
Conclusion
EvaluaTE
bENcHmaRk
INTERvIEW
PRIoRITIzE
cENTRalIzE
How are your employees using apps today
How have others succeeded or failed
What use cases can transform our business
What will have the biggest impact
What use cases meet common business needs
12345
9The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
About DMI
DMI is the worldrsquos leading provider of enterprise mobility services and solutions We build enterprise class mobile solutions that generate results for the worldrsquos top brands and businesses Our mobile solutions combine the award-winning user experience design that has made us one of the top creators of consumer apps with the deep middleware and engineering expertise that wersquove used to build and manage enterprise applications for the most demanding IT departments in the world DMI mobility solutions improve business processes tap new revenue streams build customer loyalty and increase employee productivity And we offer a full range of Managed Services to securely set up configure and manage your mobile devices
The proof Wersquove built more than 400 mobile appsmdashin the past 12 months alonemdashfor more than 150 leading organizationsmdashlike Disney Coca
Cola Toyota Vodafone PampG The National Guard and Universal Studios
We offer brilliant creative and user experience Our mobile app development group was named the Best Branded App Developer at the 2012 Mobile Entertainment Awards
We have 500000 devices under management for more that 100+ clients including many Fortune 500 companiesmdashlike BP Johnson amp Johnson Sears The Associated Press Allergan and more At BP wersquore deploying 1000 managed mobile devices each day
We provide 24 x 7 x 365 mobile service support for more than 500000 users DMI is the one call our customers need to make to resolve any issuemdashdevices apps infrastructure even carriers
We offer a full range of security options that include Federal-grade hardware-based security two-factor authentication secure container and sophisticated encryption solutions
With our expertise and economies of scale we can provide mobility management at a higher service level and on average 20 lower cost than most companies can do on their own
Pervasive excellence is our commitment to quality service DMI is one of only a handful of companies that is CMMI L3 appraised for both application development and services as well as ISO 90012008 ISO 270012005 and ISO 20000-12011 certified Our average DampB Open Ratings performance score from our clients is 94100
dmi one Rock spring Plaza6550 Rock spring drBethesda md 20817
DMInccom
dmi sales Teamus sales 8559632099intnrsquol sales 2402005848salesdminccom
copy2013 Digital Management Inc All right reserved
1The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Mobile devices and mobile enterprise applications are changing the way enterprises communicate This disruptive technology brings new opportunities for organizations including a fresh approach to business processes and change management If implemented thoughtfully this technology can not only drive real change but also drive real business value
This 3 part series will guide you through
Developing an actionable mobile enterprise application strategy
Creating a business case for mobile enterprise applications
Choosing the right Mobile Enterprise Application Platform (MEAP) partner
1
2
3
Introduction
Source Symantec 2012
2The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Many companies spend months developing strategies that do little more than justify what they wanted to do in the first place Thatrsquos not a good strategy nor is a high-level plan thatrsquos developed without thinking about implementation Wersquove developed a five step fast-track process for developing a thoughtful actionable strategy that will guide your enterprise through the spider web-like supply chain of developing an actionable mobile enterprise application strategy Best of all this process will take you weeks instead of months to complete
The process consists of 5 simple steps that almost every company could deliver in about 4 weeks
Evaluate how your company and employees use mobile devices and applications today
Benchmark competitors and companies in adjacent industries
Interview key stakeholders and identify use cases where mobile can transform your business
Prioritize the use cases based on opportunity size complexity cost and commonality
Analyze use cases and determine which processes should be shared across the business
We will explore each one of the action items listed above in more depth And the end yoursquoll be ready to get started developing your actionable fast-track mobile enterprise application strategy
Developing an actionable mobile enterprise application strategy
1
2
3
4
5
3The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
From accessing and sharing files synchronizing calendars and managing tasks to delivering customer presentations on iPads most companies are surprised to learn how pervasive the use of mobile applications already is among their employees
This evaluation often brings to light many opportunities and challenges An upside is that many employees are already using mobile apps frequently and are savvy users of mobile apps and devices A downside is that organizations quickly discover there is no or little control over company data and mobile devices
This leads you to the first two activities of your mobile enterprise application strategy
1 Implement a mobile device management platform (MDM) and mobile application management platform (MAM) if you donrsquot already have one or upgrade it if it doesnrsquot tackle your newly discovered security challenges
2 Consider quick wins for securing and consolidating existing enterprise apps used by your employees such as a document repository managed by the company rather than by employees (Box Dropbox SharePoint etc) professional accounts for notes and task management (Evernote DoItIM) contact sync and backup services
Evaluate how your company and employees use mobile today
1
Source Symantec 2012
How are your employeesusing apps today
4The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
This could be challenging for comparing enterprise apps since enterprise apps are usually not publicly available on app stores But yoursquoll find that most companies and vendors like talking about what they do and therefore a lot of information is available online
Search online for your competitorsrsquo initiatives
Look for market research on enterprise apps in your industry
Check out case studies in your industry by the major vendors
Identify companies from adjacent industries and look online to see what they are doing
Benchmarking is the best way to inspire and get buy-in from management (especially when they are skeptical about deploying apps) but the most valuable information yoursquoll gather from this exercise is identifying a ldquoworking knowledgerdquo from other companies of
1 Strategic success Learning the failures of others (and your own prior failures) helps marketers avoid the same pitfalls and succeed in future
2 Strategic failures Most often an application fails when it does not meet the objectives that were established before its release
Benchmark competitors and companies in adjacent industries
2
How have other succeeded or failed
5The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
ldquoThe hardest single part of building a software system is deciding precisely what to buildrdquo - Fred Brooks author The mythical man-month
The best way to understand business needs is to ask the people that can benefit most from mobility services Ask C-level executives secretaries warehouse employees and IT support staff to answer the following
As an [actor] I want [action] so that [achievement]
This use case model is an excellent tool to communicate with users and stakeholders about mobile services in a language they can understand This will also set you up for the next two actions of your enterprise mobility strategy
1 Break down a system into manageable pieces
2 Begin to define the functional requirements
Interview key stakeholders and identify use cases where mobile can transform your business
3
What use cases can transform our business
transformative
no way
useful niceto have
6The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Using the methods above most companies easily identify hundreds of potential use cases where enterprise mobility services can improve processes and help their employeesrsquo day-to-day workflow
The challenge now is to focus on the ones that will have the biggest impact and result in a few quick wins Start by taking all the use cases and rank them from 1 to 10 in the following categories
Opportunity size How much could it cut costs improve productivity or increase revenue (Where a 10 means it is a big opportunity)
Complexity How difficult or simple is the implementation (Where a 10 means it is an easy implementation)
Cost How much is this puppy going to cost you (Where a 10 means it is a low cost)
Commonality Is the use case applicable across multiple lines of business (Where a 10 means it is applicable across the entire business)
Calculate and
1 Identify the top scoring use cases as well as a few quick wins to focus on
2 Develop a roadmap for the next 12-18 months (Expect it to change over time as yoursquoll be learning from the initial development and user feedback)
Prioritize the use cases based on opportunity size complexity cost and commonality
4
What will have the biggest impact
7The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Most businesses have multiple business units (Sales Marketing Field workers HR Finance IT etc) with different mobility needs but this does not mean that you will not find synergies Any company planning to deploy more than three enterprise apps should consider a Mobile Enterprise Application Platform (MEAP) as part of the strategy to share technology minimize time to market and cut development overhead across business units
Use the results from the use case prioritization exercise in Step 4 (ldquoCommonalityrdquo)
1 Identify what use cases if any would make sense to provide centrally in the organization and start mapping out the requirements
2 Set aside budget for a MEAP which centralizes global functionality but allows individual business units the freedom to develop their own apps (more on MEAP in Part 3 of this series)
Analyze common needs across the business
5
What use cases shouldwe provide centrally
8The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Now that you have a mobile enterprise application strategy based on REAL business needs itrsquos time to get buy in and convince stakeholders to spend the money needed to succeed with execution
Coming Soon More information on becoming an enterprise app rock star is coming soon in Parts 2 and 3 of this series
104869210486921048692 Part 2 Creating a business case for mobile enterprise applications
104869210486921048692 Part 3 Choosing the right Mobile Enterprise Application Platform (MEAP) partner
Conclusion
EvaluaTE
bENcHmaRk
INTERvIEW
PRIoRITIzE
cENTRalIzE
How are your employees using apps today
How have others succeeded or failed
What use cases can transform our business
What will have the biggest impact
What use cases meet common business needs
12345
9The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
About DMI
DMI is the worldrsquos leading provider of enterprise mobility services and solutions We build enterprise class mobile solutions that generate results for the worldrsquos top brands and businesses Our mobile solutions combine the award-winning user experience design that has made us one of the top creators of consumer apps with the deep middleware and engineering expertise that wersquove used to build and manage enterprise applications for the most demanding IT departments in the world DMI mobility solutions improve business processes tap new revenue streams build customer loyalty and increase employee productivity And we offer a full range of Managed Services to securely set up configure and manage your mobile devices
The proof Wersquove built more than 400 mobile appsmdashin the past 12 months alonemdashfor more than 150 leading organizationsmdashlike Disney Coca
Cola Toyota Vodafone PampG The National Guard and Universal Studios
We offer brilliant creative and user experience Our mobile app development group was named the Best Branded App Developer at the 2012 Mobile Entertainment Awards
We have 500000 devices under management for more that 100+ clients including many Fortune 500 companiesmdashlike BP Johnson amp Johnson Sears The Associated Press Allergan and more At BP wersquore deploying 1000 managed mobile devices each day
We provide 24 x 7 x 365 mobile service support for more than 500000 users DMI is the one call our customers need to make to resolve any issuemdashdevices apps infrastructure even carriers
We offer a full range of security options that include Federal-grade hardware-based security two-factor authentication secure container and sophisticated encryption solutions
With our expertise and economies of scale we can provide mobility management at a higher service level and on average 20 lower cost than most companies can do on their own
Pervasive excellence is our commitment to quality service DMI is one of only a handful of companies that is CMMI L3 appraised for both application development and services as well as ISO 90012008 ISO 270012005 and ISO 20000-12011 certified Our average DampB Open Ratings performance score from our clients is 94100
dmi one Rock spring Plaza6550 Rock spring drBethesda md 20817
DMInccom
dmi sales Teamus sales 8559632099intnrsquol sales 2402005848salesdminccom
copy2013 Digital Management Inc All right reserved
2The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Many companies spend months developing strategies that do little more than justify what they wanted to do in the first place Thatrsquos not a good strategy nor is a high-level plan thatrsquos developed without thinking about implementation Wersquove developed a five step fast-track process for developing a thoughtful actionable strategy that will guide your enterprise through the spider web-like supply chain of developing an actionable mobile enterprise application strategy Best of all this process will take you weeks instead of months to complete
The process consists of 5 simple steps that almost every company could deliver in about 4 weeks
Evaluate how your company and employees use mobile devices and applications today
Benchmark competitors and companies in adjacent industries
Interview key stakeholders and identify use cases where mobile can transform your business
Prioritize the use cases based on opportunity size complexity cost and commonality
Analyze use cases and determine which processes should be shared across the business
We will explore each one of the action items listed above in more depth And the end yoursquoll be ready to get started developing your actionable fast-track mobile enterprise application strategy
Developing an actionable mobile enterprise application strategy
1
2
3
4
5
3The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
From accessing and sharing files synchronizing calendars and managing tasks to delivering customer presentations on iPads most companies are surprised to learn how pervasive the use of mobile applications already is among their employees
This evaluation often brings to light many opportunities and challenges An upside is that many employees are already using mobile apps frequently and are savvy users of mobile apps and devices A downside is that organizations quickly discover there is no or little control over company data and mobile devices
This leads you to the first two activities of your mobile enterprise application strategy
1 Implement a mobile device management platform (MDM) and mobile application management platform (MAM) if you donrsquot already have one or upgrade it if it doesnrsquot tackle your newly discovered security challenges
2 Consider quick wins for securing and consolidating existing enterprise apps used by your employees such as a document repository managed by the company rather than by employees (Box Dropbox SharePoint etc) professional accounts for notes and task management (Evernote DoItIM) contact sync and backup services
Evaluate how your company and employees use mobile today
1
Source Symantec 2012
How are your employeesusing apps today
4The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
This could be challenging for comparing enterprise apps since enterprise apps are usually not publicly available on app stores But yoursquoll find that most companies and vendors like talking about what they do and therefore a lot of information is available online
Search online for your competitorsrsquo initiatives
Look for market research on enterprise apps in your industry
Check out case studies in your industry by the major vendors
Identify companies from adjacent industries and look online to see what they are doing
Benchmarking is the best way to inspire and get buy-in from management (especially when they are skeptical about deploying apps) but the most valuable information yoursquoll gather from this exercise is identifying a ldquoworking knowledgerdquo from other companies of
1 Strategic success Learning the failures of others (and your own prior failures) helps marketers avoid the same pitfalls and succeed in future
2 Strategic failures Most often an application fails when it does not meet the objectives that were established before its release
Benchmark competitors and companies in adjacent industries
2
How have other succeeded or failed
5The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
ldquoThe hardest single part of building a software system is deciding precisely what to buildrdquo - Fred Brooks author The mythical man-month
The best way to understand business needs is to ask the people that can benefit most from mobility services Ask C-level executives secretaries warehouse employees and IT support staff to answer the following
As an [actor] I want [action] so that [achievement]
This use case model is an excellent tool to communicate with users and stakeholders about mobile services in a language they can understand This will also set you up for the next two actions of your enterprise mobility strategy
1 Break down a system into manageable pieces
2 Begin to define the functional requirements
Interview key stakeholders and identify use cases where mobile can transform your business
3
What use cases can transform our business
transformative
no way
useful niceto have
6The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Using the methods above most companies easily identify hundreds of potential use cases where enterprise mobility services can improve processes and help their employeesrsquo day-to-day workflow
The challenge now is to focus on the ones that will have the biggest impact and result in a few quick wins Start by taking all the use cases and rank them from 1 to 10 in the following categories
Opportunity size How much could it cut costs improve productivity or increase revenue (Where a 10 means it is a big opportunity)
Complexity How difficult or simple is the implementation (Where a 10 means it is an easy implementation)
Cost How much is this puppy going to cost you (Where a 10 means it is a low cost)
Commonality Is the use case applicable across multiple lines of business (Where a 10 means it is applicable across the entire business)
Calculate and
1 Identify the top scoring use cases as well as a few quick wins to focus on
2 Develop a roadmap for the next 12-18 months (Expect it to change over time as yoursquoll be learning from the initial development and user feedback)
Prioritize the use cases based on opportunity size complexity cost and commonality
4
What will have the biggest impact
7The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Most businesses have multiple business units (Sales Marketing Field workers HR Finance IT etc) with different mobility needs but this does not mean that you will not find synergies Any company planning to deploy more than three enterprise apps should consider a Mobile Enterprise Application Platform (MEAP) as part of the strategy to share technology minimize time to market and cut development overhead across business units
Use the results from the use case prioritization exercise in Step 4 (ldquoCommonalityrdquo)
1 Identify what use cases if any would make sense to provide centrally in the organization and start mapping out the requirements
2 Set aside budget for a MEAP which centralizes global functionality but allows individual business units the freedom to develop their own apps (more on MEAP in Part 3 of this series)
Analyze common needs across the business
5
What use cases shouldwe provide centrally
8The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Now that you have a mobile enterprise application strategy based on REAL business needs itrsquos time to get buy in and convince stakeholders to spend the money needed to succeed with execution
Coming Soon More information on becoming an enterprise app rock star is coming soon in Parts 2 and 3 of this series
104869210486921048692 Part 2 Creating a business case for mobile enterprise applications
104869210486921048692 Part 3 Choosing the right Mobile Enterprise Application Platform (MEAP) partner
Conclusion
EvaluaTE
bENcHmaRk
INTERvIEW
PRIoRITIzE
cENTRalIzE
How are your employees using apps today
How have others succeeded or failed
What use cases can transform our business
What will have the biggest impact
What use cases meet common business needs
12345
9The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
About DMI
DMI is the worldrsquos leading provider of enterprise mobility services and solutions We build enterprise class mobile solutions that generate results for the worldrsquos top brands and businesses Our mobile solutions combine the award-winning user experience design that has made us one of the top creators of consumer apps with the deep middleware and engineering expertise that wersquove used to build and manage enterprise applications for the most demanding IT departments in the world DMI mobility solutions improve business processes tap new revenue streams build customer loyalty and increase employee productivity And we offer a full range of Managed Services to securely set up configure and manage your mobile devices
The proof Wersquove built more than 400 mobile appsmdashin the past 12 months alonemdashfor more than 150 leading organizationsmdashlike Disney Coca
Cola Toyota Vodafone PampG The National Guard and Universal Studios
We offer brilliant creative and user experience Our mobile app development group was named the Best Branded App Developer at the 2012 Mobile Entertainment Awards
We have 500000 devices under management for more that 100+ clients including many Fortune 500 companiesmdashlike BP Johnson amp Johnson Sears The Associated Press Allergan and more At BP wersquore deploying 1000 managed mobile devices each day
We provide 24 x 7 x 365 mobile service support for more than 500000 users DMI is the one call our customers need to make to resolve any issuemdashdevices apps infrastructure even carriers
We offer a full range of security options that include Federal-grade hardware-based security two-factor authentication secure container and sophisticated encryption solutions
With our expertise and economies of scale we can provide mobility management at a higher service level and on average 20 lower cost than most companies can do on their own
Pervasive excellence is our commitment to quality service DMI is one of only a handful of companies that is CMMI L3 appraised for both application development and services as well as ISO 90012008 ISO 270012005 and ISO 20000-12011 certified Our average DampB Open Ratings performance score from our clients is 94100
dmi one Rock spring Plaza6550 Rock spring drBethesda md 20817
DMInccom
dmi sales Teamus sales 8559632099intnrsquol sales 2402005848salesdminccom
copy2013 Digital Management Inc All right reserved
3The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
From accessing and sharing files synchronizing calendars and managing tasks to delivering customer presentations on iPads most companies are surprised to learn how pervasive the use of mobile applications already is among their employees
This evaluation often brings to light many opportunities and challenges An upside is that many employees are already using mobile apps frequently and are savvy users of mobile apps and devices A downside is that organizations quickly discover there is no or little control over company data and mobile devices
This leads you to the first two activities of your mobile enterprise application strategy
1 Implement a mobile device management platform (MDM) and mobile application management platform (MAM) if you donrsquot already have one or upgrade it if it doesnrsquot tackle your newly discovered security challenges
2 Consider quick wins for securing and consolidating existing enterprise apps used by your employees such as a document repository managed by the company rather than by employees (Box Dropbox SharePoint etc) professional accounts for notes and task management (Evernote DoItIM) contact sync and backup services
Evaluate how your company and employees use mobile today
1
Source Symantec 2012
How are your employeesusing apps today
4The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
This could be challenging for comparing enterprise apps since enterprise apps are usually not publicly available on app stores But yoursquoll find that most companies and vendors like talking about what they do and therefore a lot of information is available online
Search online for your competitorsrsquo initiatives
Look for market research on enterprise apps in your industry
Check out case studies in your industry by the major vendors
Identify companies from adjacent industries and look online to see what they are doing
Benchmarking is the best way to inspire and get buy-in from management (especially when they are skeptical about deploying apps) but the most valuable information yoursquoll gather from this exercise is identifying a ldquoworking knowledgerdquo from other companies of
1 Strategic success Learning the failures of others (and your own prior failures) helps marketers avoid the same pitfalls and succeed in future
2 Strategic failures Most often an application fails when it does not meet the objectives that were established before its release
Benchmark competitors and companies in adjacent industries
2
How have other succeeded or failed
5The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
ldquoThe hardest single part of building a software system is deciding precisely what to buildrdquo - Fred Brooks author The mythical man-month
The best way to understand business needs is to ask the people that can benefit most from mobility services Ask C-level executives secretaries warehouse employees and IT support staff to answer the following
As an [actor] I want [action] so that [achievement]
This use case model is an excellent tool to communicate with users and stakeholders about mobile services in a language they can understand This will also set you up for the next two actions of your enterprise mobility strategy
1 Break down a system into manageable pieces
2 Begin to define the functional requirements
Interview key stakeholders and identify use cases where mobile can transform your business
3
What use cases can transform our business
transformative
no way
useful niceto have
6The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Using the methods above most companies easily identify hundreds of potential use cases where enterprise mobility services can improve processes and help their employeesrsquo day-to-day workflow
The challenge now is to focus on the ones that will have the biggest impact and result in a few quick wins Start by taking all the use cases and rank them from 1 to 10 in the following categories
Opportunity size How much could it cut costs improve productivity or increase revenue (Where a 10 means it is a big opportunity)
Complexity How difficult or simple is the implementation (Where a 10 means it is an easy implementation)
Cost How much is this puppy going to cost you (Where a 10 means it is a low cost)
Commonality Is the use case applicable across multiple lines of business (Where a 10 means it is applicable across the entire business)
Calculate and
1 Identify the top scoring use cases as well as a few quick wins to focus on
2 Develop a roadmap for the next 12-18 months (Expect it to change over time as yoursquoll be learning from the initial development and user feedback)
Prioritize the use cases based on opportunity size complexity cost and commonality
4
What will have the biggest impact
7The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Most businesses have multiple business units (Sales Marketing Field workers HR Finance IT etc) with different mobility needs but this does not mean that you will not find synergies Any company planning to deploy more than three enterprise apps should consider a Mobile Enterprise Application Platform (MEAP) as part of the strategy to share technology minimize time to market and cut development overhead across business units
Use the results from the use case prioritization exercise in Step 4 (ldquoCommonalityrdquo)
1 Identify what use cases if any would make sense to provide centrally in the organization and start mapping out the requirements
2 Set aside budget for a MEAP which centralizes global functionality but allows individual business units the freedom to develop their own apps (more on MEAP in Part 3 of this series)
Analyze common needs across the business
5
What use cases shouldwe provide centrally
8The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Now that you have a mobile enterprise application strategy based on REAL business needs itrsquos time to get buy in and convince stakeholders to spend the money needed to succeed with execution
Coming Soon More information on becoming an enterprise app rock star is coming soon in Parts 2 and 3 of this series
104869210486921048692 Part 2 Creating a business case for mobile enterprise applications
104869210486921048692 Part 3 Choosing the right Mobile Enterprise Application Platform (MEAP) partner
Conclusion
EvaluaTE
bENcHmaRk
INTERvIEW
PRIoRITIzE
cENTRalIzE
How are your employees using apps today
How have others succeeded or failed
What use cases can transform our business
What will have the biggest impact
What use cases meet common business needs
12345
9The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
About DMI
DMI is the worldrsquos leading provider of enterprise mobility services and solutions We build enterprise class mobile solutions that generate results for the worldrsquos top brands and businesses Our mobile solutions combine the award-winning user experience design that has made us one of the top creators of consumer apps with the deep middleware and engineering expertise that wersquove used to build and manage enterprise applications for the most demanding IT departments in the world DMI mobility solutions improve business processes tap new revenue streams build customer loyalty and increase employee productivity And we offer a full range of Managed Services to securely set up configure and manage your mobile devices
The proof Wersquove built more than 400 mobile appsmdashin the past 12 months alonemdashfor more than 150 leading organizationsmdashlike Disney Coca
Cola Toyota Vodafone PampG The National Guard and Universal Studios
We offer brilliant creative and user experience Our mobile app development group was named the Best Branded App Developer at the 2012 Mobile Entertainment Awards
We have 500000 devices under management for more that 100+ clients including many Fortune 500 companiesmdashlike BP Johnson amp Johnson Sears The Associated Press Allergan and more At BP wersquore deploying 1000 managed mobile devices each day
We provide 24 x 7 x 365 mobile service support for more than 500000 users DMI is the one call our customers need to make to resolve any issuemdashdevices apps infrastructure even carriers
We offer a full range of security options that include Federal-grade hardware-based security two-factor authentication secure container and sophisticated encryption solutions
With our expertise and economies of scale we can provide mobility management at a higher service level and on average 20 lower cost than most companies can do on their own
Pervasive excellence is our commitment to quality service DMI is one of only a handful of companies that is CMMI L3 appraised for both application development and services as well as ISO 90012008 ISO 270012005 and ISO 20000-12011 certified Our average DampB Open Ratings performance score from our clients is 94100
dmi one Rock spring Plaza6550 Rock spring drBethesda md 20817
DMInccom
dmi sales Teamus sales 8559632099intnrsquol sales 2402005848salesdminccom
copy2013 Digital Management Inc All right reserved
4The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
This could be challenging for comparing enterprise apps since enterprise apps are usually not publicly available on app stores But yoursquoll find that most companies and vendors like talking about what they do and therefore a lot of information is available online
Search online for your competitorsrsquo initiatives
Look for market research on enterprise apps in your industry
Check out case studies in your industry by the major vendors
Identify companies from adjacent industries and look online to see what they are doing
Benchmarking is the best way to inspire and get buy-in from management (especially when they are skeptical about deploying apps) but the most valuable information yoursquoll gather from this exercise is identifying a ldquoworking knowledgerdquo from other companies of
1 Strategic success Learning the failures of others (and your own prior failures) helps marketers avoid the same pitfalls and succeed in future
2 Strategic failures Most often an application fails when it does not meet the objectives that were established before its release
Benchmark competitors and companies in adjacent industries
2
How have other succeeded or failed
5The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
ldquoThe hardest single part of building a software system is deciding precisely what to buildrdquo - Fred Brooks author The mythical man-month
The best way to understand business needs is to ask the people that can benefit most from mobility services Ask C-level executives secretaries warehouse employees and IT support staff to answer the following
As an [actor] I want [action] so that [achievement]
This use case model is an excellent tool to communicate with users and stakeholders about mobile services in a language they can understand This will also set you up for the next two actions of your enterprise mobility strategy
1 Break down a system into manageable pieces
2 Begin to define the functional requirements
Interview key stakeholders and identify use cases where mobile can transform your business
3
What use cases can transform our business
transformative
no way
useful niceto have
6The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Using the methods above most companies easily identify hundreds of potential use cases where enterprise mobility services can improve processes and help their employeesrsquo day-to-day workflow
The challenge now is to focus on the ones that will have the biggest impact and result in a few quick wins Start by taking all the use cases and rank them from 1 to 10 in the following categories
Opportunity size How much could it cut costs improve productivity or increase revenue (Where a 10 means it is a big opportunity)
Complexity How difficult or simple is the implementation (Where a 10 means it is an easy implementation)
Cost How much is this puppy going to cost you (Where a 10 means it is a low cost)
Commonality Is the use case applicable across multiple lines of business (Where a 10 means it is applicable across the entire business)
Calculate and
1 Identify the top scoring use cases as well as a few quick wins to focus on
2 Develop a roadmap for the next 12-18 months (Expect it to change over time as yoursquoll be learning from the initial development and user feedback)
Prioritize the use cases based on opportunity size complexity cost and commonality
4
What will have the biggest impact
7The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Most businesses have multiple business units (Sales Marketing Field workers HR Finance IT etc) with different mobility needs but this does not mean that you will not find synergies Any company planning to deploy more than three enterprise apps should consider a Mobile Enterprise Application Platform (MEAP) as part of the strategy to share technology minimize time to market and cut development overhead across business units
Use the results from the use case prioritization exercise in Step 4 (ldquoCommonalityrdquo)
1 Identify what use cases if any would make sense to provide centrally in the organization and start mapping out the requirements
2 Set aside budget for a MEAP which centralizes global functionality but allows individual business units the freedom to develop their own apps (more on MEAP in Part 3 of this series)
Analyze common needs across the business
5
What use cases shouldwe provide centrally
8The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Now that you have a mobile enterprise application strategy based on REAL business needs itrsquos time to get buy in and convince stakeholders to spend the money needed to succeed with execution
Coming Soon More information on becoming an enterprise app rock star is coming soon in Parts 2 and 3 of this series
104869210486921048692 Part 2 Creating a business case for mobile enterprise applications
104869210486921048692 Part 3 Choosing the right Mobile Enterprise Application Platform (MEAP) partner
Conclusion
EvaluaTE
bENcHmaRk
INTERvIEW
PRIoRITIzE
cENTRalIzE
How are your employees using apps today
How have others succeeded or failed
What use cases can transform our business
What will have the biggest impact
What use cases meet common business needs
12345
9The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
About DMI
DMI is the worldrsquos leading provider of enterprise mobility services and solutions We build enterprise class mobile solutions that generate results for the worldrsquos top brands and businesses Our mobile solutions combine the award-winning user experience design that has made us one of the top creators of consumer apps with the deep middleware and engineering expertise that wersquove used to build and manage enterprise applications for the most demanding IT departments in the world DMI mobility solutions improve business processes tap new revenue streams build customer loyalty and increase employee productivity And we offer a full range of Managed Services to securely set up configure and manage your mobile devices
The proof Wersquove built more than 400 mobile appsmdashin the past 12 months alonemdashfor more than 150 leading organizationsmdashlike Disney Coca
Cola Toyota Vodafone PampG The National Guard and Universal Studios
We offer brilliant creative and user experience Our mobile app development group was named the Best Branded App Developer at the 2012 Mobile Entertainment Awards
We have 500000 devices under management for more that 100+ clients including many Fortune 500 companiesmdashlike BP Johnson amp Johnson Sears The Associated Press Allergan and more At BP wersquore deploying 1000 managed mobile devices each day
We provide 24 x 7 x 365 mobile service support for more than 500000 users DMI is the one call our customers need to make to resolve any issuemdashdevices apps infrastructure even carriers
We offer a full range of security options that include Federal-grade hardware-based security two-factor authentication secure container and sophisticated encryption solutions
With our expertise and economies of scale we can provide mobility management at a higher service level and on average 20 lower cost than most companies can do on their own
Pervasive excellence is our commitment to quality service DMI is one of only a handful of companies that is CMMI L3 appraised for both application development and services as well as ISO 90012008 ISO 270012005 and ISO 20000-12011 certified Our average DampB Open Ratings performance score from our clients is 94100
dmi one Rock spring Plaza6550 Rock spring drBethesda md 20817
DMInccom
dmi sales Teamus sales 8559632099intnrsquol sales 2402005848salesdminccom
copy2013 Digital Management Inc All right reserved
5The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
ldquoThe hardest single part of building a software system is deciding precisely what to buildrdquo - Fred Brooks author The mythical man-month
The best way to understand business needs is to ask the people that can benefit most from mobility services Ask C-level executives secretaries warehouse employees and IT support staff to answer the following
As an [actor] I want [action] so that [achievement]
This use case model is an excellent tool to communicate with users and stakeholders about mobile services in a language they can understand This will also set you up for the next two actions of your enterprise mobility strategy
1 Break down a system into manageable pieces
2 Begin to define the functional requirements
Interview key stakeholders and identify use cases where mobile can transform your business
3
What use cases can transform our business
transformative
no way
useful niceto have
6The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Using the methods above most companies easily identify hundreds of potential use cases where enterprise mobility services can improve processes and help their employeesrsquo day-to-day workflow
The challenge now is to focus on the ones that will have the biggest impact and result in a few quick wins Start by taking all the use cases and rank them from 1 to 10 in the following categories
Opportunity size How much could it cut costs improve productivity or increase revenue (Where a 10 means it is a big opportunity)
Complexity How difficult or simple is the implementation (Where a 10 means it is an easy implementation)
Cost How much is this puppy going to cost you (Where a 10 means it is a low cost)
Commonality Is the use case applicable across multiple lines of business (Where a 10 means it is applicable across the entire business)
Calculate and
1 Identify the top scoring use cases as well as a few quick wins to focus on
2 Develop a roadmap for the next 12-18 months (Expect it to change over time as yoursquoll be learning from the initial development and user feedback)
Prioritize the use cases based on opportunity size complexity cost and commonality
4
What will have the biggest impact
7The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Most businesses have multiple business units (Sales Marketing Field workers HR Finance IT etc) with different mobility needs but this does not mean that you will not find synergies Any company planning to deploy more than three enterprise apps should consider a Mobile Enterprise Application Platform (MEAP) as part of the strategy to share technology minimize time to market and cut development overhead across business units
Use the results from the use case prioritization exercise in Step 4 (ldquoCommonalityrdquo)
1 Identify what use cases if any would make sense to provide centrally in the organization and start mapping out the requirements
2 Set aside budget for a MEAP which centralizes global functionality but allows individual business units the freedom to develop their own apps (more on MEAP in Part 3 of this series)
Analyze common needs across the business
5
What use cases shouldwe provide centrally
8The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Now that you have a mobile enterprise application strategy based on REAL business needs itrsquos time to get buy in and convince stakeholders to spend the money needed to succeed with execution
Coming Soon More information on becoming an enterprise app rock star is coming soon in Parts 2 and 3 of this series
104869210486921048692 Part 2 Creating a business case for mobile enterprise applications
104869210486921048692 Part 3 Choosing the right Mobile Enterprise Application Platform (MEAP) partner
Conclusion
EvaluaTE
bENcHmaRk
INTERvIEW
PRIoRITIzE
cENTRalIzE
How are your employees using apps today
How have others succeeded or failed
What use cases can transform our business
What will have the biggest impact
What use cases meet common business needs
12345
9The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
About DMI
DMI is the worldrsquos leading provider of enterprise mobility services and solutions We build enterprise class mobile solutions that generate results for the worldrsquos top brands and businesses Our mobile solutions combine the award-winning user experience design that has made us one of the top creators of consumer apps with the deep middleware and engineering expertise that wersquove used to build and manage enterprise applications for the most demanding IT departments in the world DMI mobility solutions improve business processes tap new revenue streams build customer loyalty and increase employee productivity And we offer a full range of Managed Services to securely set up configure and manage your mobile devices
The proof Wersquove built more than 400 mobile appsmdashin the past 12 months alonemdashfor more than 150 leading organizationsmdashlike Disney Coca
Cola Toyota Vodafone PampG The National Guard and Universal Studios
We offer brilliant creative and user experience Our mobile app development group was named the Best Branded App Developer at the 2012 Mobile Entertainment Awards
We have 500000 devices under management for more that 100+ clients including many Fortune 500 companiesmdashlike BP Johnson amp Johnson Sears The Associated Press Allergan and more At BP wersquore deploying 1000 managed mobile devices each day
We provide 24 x 7 x 365 mobile service support for more than 500000 users DMI is the one call our customers need to make to resolve any issuemdashdevices apps infrastructure even carriers
We offer a full range of security options that include Federal-grade hardware-based security two-factor authentication secure container and sophisticated encryption solutions
With our expertise and economies of scale we can provide mobility management at a higher service level and on average 20 lower cost than most companies can do on their own
Pervasive excellence is our commitment to quality service DMI is one of only a handful of companies that is CMMI L3 appraised for both application development and services as well as ISO 90012008 ISO 270012005 and ISO 20000-12011 certified Our average DampB Open Ratings performance score from our clients is 94100
dmi one Rock spring Plaza6550 Rock spring drBethesda md 20817
DMInccom
dmi sales Teamus sales 8559632099intnrsquol sales 2402005848salesdminccom
copy2013 Digital Management Inc All right reserved
6The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Using the methods above most companies easily identify hundreds of potential use cases where enterprise mobility services can improve processes and help their employeesrsquo day-to-day workflow
The challenge now is to focus on the ones that will have the biggest impact and result in a few quick wins Start by taking all the use cases and rank them from 1 to 10 in the following categories
Opportunity size How much could it cut costs improve productivity or increase revenue (Where a 10 means it is a big opportunity)
Complexity How difficult or simple is the implementation (Where a 10 means it is an easy implementation)
Cost How much is this puppy going to cost you (Where a 10 means it is a low cost)
Commonality Is the use case applicable across multiple lines of business (Where a 10 means it is applicable across the entire business)
Calculate and
1 Identify the top scoring use cases as well as a few quick wins to focus on
2 Develop a roadmap for the next 12-18 months (Expect it to change over time as yoursquoll be learning from the initial development and user feedback)
Prioritize the use cases based on opportunity size complexity cost and commonality
4
What will have the biggest impact
7The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Most businesses have multiple business units (Sales Marketing Field workers HR Finance IT etc) with different mobility needs but this does not mean that you will not find synergies Any company planning to deploy more than three enterprise apps should consider a Mobile Enterprise Application Platform (MEAP) as part of the strategy to share technology minimize time to market and cut development overhead across business units
Use the results from the use case prioritization exercise in Step 4 (ldquoCommonalityrdquo)
1 Identify what use cases if any would make sense to provide centrally in the organization and start mapping out the requirements
2 Set aside budget for a MEAP which centralizes global functionality but allows individual business units the freedom to develop their own apps (more on MEAP in Part 3 of this series)
Analyze common needs across the business
5
What use cases shouldwe provide centrally
8The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Now that you have a mobile enterprise application strategy based on REAL business needs itrsquos time to get buy in and convince stakeholders to spend the money needed to succeed with execution
Coming Soon More information on becoming an enterprise app rock star is coming soon in Parts 2 and 3 of this series
104869210486921048692 Part 2 Creating a business case for mobile enterprise applications
104869210486921048692 Part 3 Choosing the right Mobile Enterprise Application Platform (MEAP) partner
Conclusion
EvaluaTE
bENcHmaRk
INTERvIEW
PRIoRITIzE
cENTRalIzE
How are your employees using apps today
How have others succeeded or failed
What use cases can transform our business
What will have the biggest impact
What use cases meet common business needs
12345
9The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
About DMI
DMI is the worldrsquos leading provider of enterprise mobility services and solutions We build enterprise class mobile solutions that generate results for the worldrsquos top brands and businesses Our mobile solutions combine the award-winning user experience design that has made us one of the top creators of consumer apps with the deep middleware and engineering expertise that wersquove used to build and manage enterprise applications for the most demanding IT departments in the world DMI mobility solutions improve business processes tap new revenue streams build customer loyalty and increase employee productivity And we offer a full range of Managed Services to securely set up configure and manage your mobile devices
The proof Wersquove built more than 400 mobile appsmdashin the past 12 months alonemdashfor more than 150 leading organizationsmdashlike Disney Coca
Cola Toyota Vodafone PampG The National Guard and Universal Studios
We offer brilliant creative and user experience Our mobile app development group was named the Best Branded App Developer at the 2012 Mobile Entertainment Awards
We have 500000 devices under management for more that 100+ clients including many Fortune 500 companiesmdashlike BP Johnson amp Johnson Sears The Associated Press Allergan and more At BP wersquore deploying 1000 managed mobile devices each day
We provide 24 x 7 x 365 mobile service support for more than 500000 users DMI is the one call our customers need to make to resolve any issuemdashdevices apps infrastructure even carriers
We offer a full range of security options that include Federal-grade hardware-based security two-factor authentication secure container and sophisticated encryption solutions
With our expertise and economies of scale we can provide mobility management at a higher service level and on average 20 lower cost than most companies can do on their own
Pervasive excellence is our commitment to quality service DMI is one of only a handful of companies that is CMMI L3 appraised for both application development and services as well as ISO 90012008 ISO 270012005 and ISO 20000-12011 certified Our average DampB Open Ratings performance score from our clients is 94100
dmi one Rock spring Plaza6550 Rock spring drBethesda md 20817
DMInccom
dmi sales Teamus sales 8559632099intnrsquol sales 2402005848salesdminccom
copy2013 Digital Management Inc All right reserved
7The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Most businesses have multiple business units (Sales Marketing Field workers HR Finance IT etc) with different mobility needs but this does not mean that you will not find synergies Any company planning to deploy more than three enterprise apps should consider a Mobile Enterprise Application Platform (MEAP) as part of the strategy to share technology minimize time to market and cut development overhead across business units
Use the results from the use case prioritization exercise in Step 4 (ldquoCommonalityrdquo)
1 Identify what use cases if any would make sense to provide centrally in the organization and start mapping out the requirements
2 Set aside budget for a MEAP which centralizes global functionality but allows individual business units the freedom to develop their own apps (more on MEAP in Part 3 of this series)
Analyze common needs across the business
5
What use cases shouldwe provide centrally
8The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Now that you have a mobile enterprise application strategy based on REAL business needs itrsquos time to get buy in and convince stakeholders to spend the money needed to succeed with execution
Coming Soon More information on becoming an enterprise app rock star is coming soon in Parts 2 and 3 of this series
104869210486921048692 Part 2 Creating a business case for mobile enterprise applications
104869210486921048692 Part 3 Choosing the right Mobile Enterprise Application Platform (MEAP) partner
Conclusion
EvaluaTE
bENcHmaRk
INTERvIEW
PRIoRITIzE
cENTRalIzE
How are your employees using apps today
How have others succeeded or failed
What use cases can transform our business
What will have the biggest impact
What use cases meet common business needs
12345
9The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
About DMI
DMI is the worldrsquos leading provider of enterprise mobility services and solutions We build enterprise class mobile solutions that generate results for the worldrsquos top brands and businesses Our mobile solutions combine the award-winning user experience design that has made us one of the top creators of consumer apps with the deep middleware and engineering expertise that wersquove used to build and manage enterprise applications for the most demanding IT departments in the world DMI mobility solutions improve business processes tap new revenue streams build customer loyalty and increase employee productivity And we offer a full range of Managed Services to securely set up configure and manage your mobile devices
The proof Wersquove built more than 400 mobile appsmdashin the past 12 months alonemdashfor more than 150 leading organizationsmdashlike Disney Coca
Cola Toyota Vodafone PampG The National Guard and Universal Studios
We offer brilliant creative and user experience Our mobile app development group was named the Best Branded App Developer at the 2012 Mobile Entertainment Awards
We have 500000 devices under management for more that 100+ clients including many Fortune 500 companiesmdashlike BP Johnson amp Johnson Sears The Associated Press Allergan and more At BP wersquore deploying 1000 managed mobile devices each day
We provide 24 x 7 x 365 mobile service support for more than 500000 users DMI is the one call our customers need to make to resolve any issuemdashdevices apps infrastructure even carriers
We offer a full range of security options that include Federal-grade hardware-based security two-factor authentication secure container and sophisticated encryption solutions
With our expertise and economies of scale we can provide mobility management at a higher service level and on average 20 lower cost than most companies can do on their own
Pervasive excellence is our commitment to quality service DMI is one of only a handful of companies that is CMMI L3 appraised for both application development and services as well as ISO 90012008 ISO 270012005 and ISO 20000-12011 certified Our average DampB Open Ratings performance score from our clients is 94100
dmi one Rock spring Plaza6550 Rock spring drBethesda md 20817
DMInccom
dmi sales Teamus sales 8559632099intnrsquol sales 2402005848salesdminccom
copy2013 Digital Management Inc All right reserved
8The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
Now that you have a mobile enterprise application strategy based on REAL business needs itrsquos time to get buy in and convince stakeholders to spend the money needed to succeed with execution
Coming Soon More information on becoming an enterprise app rock star is coming soon in Parts 2 and 3 of this series
104869210486921048692 Part 2 Creating a business case for mobile enterprise applications
104869210486921048692 Part 3 Choosing the right Mobile Enterprise Application Platform (MEAP) partner
Conclusion
EvaluaTE
bENcHmaRk
INTERvIEW
PRIoRITIzE
cENTRalIzE
How are your employees using apps today
How have others succeeded or failed
What use cases can transform our business
What will have the biggest impact
What use cases meet common business needs
12345
9The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
About DMI
DMI is the worldrsquos leading provider of enterprise mobility services and solutions We build enterprise class mobile solutions that generate results for the worldrsquos top brands and businesses Our mobile solutions combine the award-winning user experience design that has made us one of the top creators of consumer apps with the deep middleware and engineering expertise that wersquove used to build and manage enterprise applications for the most demanding IT departments in the world DMI mobility solutions improve business processes tap new revenue streams build customer loyalty and increase employee productivity And we offer a full range of Managed Services to securely set up configure and manage your mobile devices
The proof Wersquove built more than 400 mobile appsmdashin the past 12 months alonemdashfor more than 150 leading organizationsmdashlike Disney Coca
Cola Toyota Vodafone PampG The National Guard and Universal Studios
We offer brilliant creative and user experience Our mobile app development group was named the Best Branded App Developer at the 2012 Mobile Entertainment Awards
We have 500000 devices under management for more that 100+ clients including many Fortune 500 companiesmdashlike BP Johnson amp Johnson Sears The Associated Press Allergan and more At BP wersquore deploying 1000 managed mobile devices each day
We provide 24 x 7 x 365 mobile service support for more than 500000 users DMI is the one call our customers need to make to resolve any issuemdashdevices apps infrastructure even carriers
We offer a full range of security options that include Federal-grade hardware-based security two-factor authentication secure container and sophisticated encryption solutions
With our expertise and economies of scale we can provide mobility management at a higher service level and on average 20 lower cost than most companies can do on their own
Pervasive excellence is our commitment to quality service DMI is one of only a handful of companies that is CMMI L3 appraised for both application development and services as well as ISO 90012008 ISO 270012005 and ISO 20000-12011 certified Our average DampB Open Ratings performance score from our clients is 94100
dmi one Rock spring Plaza6550 Rock spring drBethesda md 20817
DMInccom
dmi sales Teamus sales 8559632099intnrsquol sales 2402005848salesdminccom
copy2013 Digital Management Inc All right reserved
9The essenTial guide To becoming an enTerprise app rock sTar (parT 1)
About DMI
DMI is the worldrsquos leading provider of enterprise mobility services and solutions We build enterprise class mobile solutions that generate results for the worldrsquos top brands and businesses Our mobile solutions combine the award-winning user experience design that has made us one of the top creators of consumer apps with the deep middleware and engineering expertise that wersquove used to build and manage enterprise applications for the most demanding IT departments in the world DMI mobility solutions improve business processes tap new revenue streams build customer loyalty and increase employee productivity And we offer a full range of Managed Services to securely set up configure and manage your mobile devices
The proof Wersquove built more than 400 mobile appsmdashin the past 12 months alonemdashfor more than 150 leading organizationsmdashlike Disney Coca
Cola Toyota Vodafone PampG The National Guard and Universal Studios
We offer brilliant creative and user experience Our mobile app development group was named the Best Branded App Developer at the 2012 Mobile Entertainment Awards
We have 500000 devices under management for more that 100+ clients including many Fortune 500 companiesmdashlike BP Johnson amp Johnson Sears The Associated Press Allergan and more At BP wersquore deploying 1000 managed mobile devices each day
We provide 24 x 7 x 365 mobile service support for more than 500000 users DMI is the one call our customers need to make to resolve any issuemdashdevices apps infrastructure even carriers
We offer a full range of security options that include Federal-grade hardware-based security two-factor authentication secure container and sophisticated encryption solutions
With our expertise and economies of scale we can provide mobility management at a higher service level and on average 20 lower cost than most companies can do on their own
Pervasive excellence is our commitment to quality service DMI is one of only a handful of companies that is CMMI L3 appraised for both application development and services as well as ISO 90012008 ISO 270012005 and ISO 20000-12011 certified Our average DampB Open Ratings performance score from our clients is 94100
dmi one Rock spring Plaza6550 Rock spring drBethesda md 20817
DMInccom
dmi sales Teamus sales 8559632099intnrsquol sales 2402005848salesdminccom
copy2013 Digital Management Inc All right reserved