becoming a strategic communications rock star - cprs webinar caroline kealey
DESCRIPTION
Becoming a Strategic Communications Rock Star provides a unique opportunity to unlock the challenges faced by communications professionals in establishing credibility, adding value and doing more with less. Through exercises, worksheets and tools, participants will gain a solid understanding of the unique value proposition of the communications function as they build their consultative skills as a communicator. Connect with Caroline Kealey at Ingenium Communications: WEBSITE: http://www.ingeniumcommunications.com TWITTER: @CarolineKealey SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/TRANSCRIPT
BECOMING A STRATEGIC COMMUNICATIONS
ROCK STAR
Canadian Public Relations Society Webinar February 19, 2014
top 3
challenges
communications seen as
overhead
under recognition of the value
ghettoization
5 skills of a communications
rock star
driving alignment
1
adopt a strategic state of mind
2
outside-in thinking
3
connect the dots
4
ask questions that count
5
Client Management Complaint Box
People don’t talk to each other
Everyone thinks they’re a communicator
Approval gridlock
Stop-and-go orders
Short timelines
Inconsistent policies
People who can’t/won’t articulate what they want
Lack of direct access to decision-makers
Brought on board at the end, not the beginning
Breaking the Frustration Trap
• Meet audiences where they are
• Be prepared
• Manage expectations
• Add value
• Ask good questions
Unleash Your Inner Consultant
•Trust •Alignment •Credibility
