esei_personal branding seminar
DESCRIPTION
ESEI gave the opportunity to position themselves better in the market they are.TRANSCRIPT
Block Course:
PERSONAL BRANDING
A brand is a …
Keywords:
Keywords:
Branding is based on …
Your brand is based on who you really are, on yourYour brand is based on who you really are, on yourbest self.
H d t t b perceived?How do you want to be perceived?
Who ARE you?
Wh t i IMPORTANT t ?What is IMPORTANT to you?
What is your PERSONAL SLOGAN?
Do you have a BRAND STRATEGY?
Personal SWOT Analysis
Brand Personality
Keywords:
M P l SlMy Personal Slogan:
Oth interpret b dOthers can interpret your brand …
Brand Positioning Strategy
SITUATION ACTION RESULT MEASUREMENT
1. At school
2. With friends
3. With family3. With family(parents, siblings)
4. Withboyfriend/girlfriendend
Y k who you are d k h tYou know who you are and you know how you wantto be perceived in each situation …
You can now work on your transformation
