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HOTEL & RESTAURANT BUSINESS PLACE CATERING / DESIGN / WELL-BEING / TECHNOLOGY / SERVICE

EQUIPHOTEL TRADE-SHOW

II-I5 NOV 20I8 Paris expo – Porte de Versailles - France

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With more than 105,000 professionals in attendance, 1,600 exhibitors on display and 133 countries represented, EquipHotel Paris is the benchmark gathering for the Hospitality and Catering industry.

For more than 50 years, the show has benefitted from the continuous support of all the official trade bodies and media.

As a multi-specialist event encompassing 30 sectors of activity, EquipHotel showcases an exhaustive range of products and solutions, from furniture and interiors to kitchen equipment and food, and from spas and

bathrooms to technology.

In its role as a springboard for business development, EH offers a prime opportunity to make new contacts, develop professional ties and dialogue with decision makers from the HORECA sector: chefs, restaurateurs, hoteliers, architects, interior designers, investors, café or bar owners, collective services managers, design

offices and fitters.

The market’s most influential names all contribute their skills and capabilities to produce trend platforms and forums for inspiration that will help you stand out.

EquipHotel: more than just a trade show, it’s an experience !

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A true business accelerator, EquipHotel has been the only meeting point for all decision-makers and specifiers in the hospitality and restaurant sector for more than 50 years

THE LEADING TRADE SHOW! /

1,600 exhibitors

over 105,000 professionals

30 business sectors within

5 « families » : Catering Design

Well-being Technology

Service

A genuine source of inspiration and a marketplace for the latest trends The way for industry insiders to enhance their development, by giving them access to solutions and introductions in the hospitality and contract markets

EH, is…

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EquipHotel: a multi-specialist event!

A generic visual

A NEW CORPORATE IDENTITY/

Visuals by « family »

CATERING DESIGN WELL- BEING TECHNOLOGY

A campaign based on

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BUSINESS SECTORS /

Professional kitchen equipment, Coffee making & bar Food products/Transgourmet, Small food producers, Beverages, Tableware, Hygiene & cleaning, Laundry, Transport.

Spa, Fitness and wellness, Bathroom and amenities, Linen and professional textile.

CATERING

Layout, Building layout & fittings Interior design decoration, Lighting, Indoor & outdoor furniture Swimming pools / Swimming pool covers Outdoor, Tableware, Disposable items.

DESIGN

WELLBEING

SERVICE Consulting, audit, Hotel chains, Signage and Equipment.

TECHNOLOGY

Management tools, E-commerce, Sales & Security, Entertainment, Digital marketing & communication.

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THE REVAMPED MAP/ An enhanced

visitor trail

Technology area

Catering area

Service area

Well-being area

Design area

Creation of a design area with: / Interior design, lighting and furniture in pavilion 3

/ Layout and renovation in pavilion 4

2 connected pavilions to create a visitor trail around Design

Digital Rooftop

Resto des Chefs Bar

Rooms

Improved signage: / Maximise client experience

/ Better showcasing of products and services

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LOOK BACK ON

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105,000 professionals

Belgium 20%

Italy 19%

Spain 12%

Germany 9%

United Kingdom 8%

Switzerland 7%

Algeria 7%

Morocco 6%

The Netherlands 6%

Portugal 6%

Top 10 most represented countries

Top 5 most represented (outside Paris region)

of visitors to EquipHotel 2016 plan to attend EquipHotel 2018

of visitors satisfied with their visit

59% Paris region

41% outside Paris region

Hauts de France (Nord-Pas-

de Calais/Picardy) 5.35%

Auvergne/Rhône-Alpes 5.30%

Grand Est (Alsace/Champagne

Ardenne/Lorraine) 4.07%

Normandy 3.94%

Provence-Alpes- Côte d’Azur

3.77%

19% international

120 countries

OUR VISITORS / YOUR CLIENTS

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33% Hotels

Budget hotel to palace, Open-air tourism, self-catering cottage, holiday apartemnt complex…

29% Commercial Catering Michelin-starred restaurant, fast food, Traditional restaurant, café, bar, pub, caterer, food shop, vending, supermarket... 7%

Group Catering

Health, social, administrations, work, education, leisure, services (armed forces, police, firefighters)…

17% Distribution & Service

Distributor, wholescaler, small-scale manufacturer, large-scale manufacturer, logistics

14% Design & Installation

Interior designer/architect, fitter, layout, design office, chartered architects, consultancy firms

77% of decision makers (company directors,

purchasing managers, managers)

OUR VISITORS / BY BUSINESS SECTOR

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Design & installation 13,40% Interior design / decoration 25,90% Fitter 15,10% Fitting and installation design office 7,50% Design consultancy, engineering firm 8,70% Chartered architect 9% Consultancy 8,40% Interior / exterior building fittings 20,70% Building economist 0,30% Prime contractor / contracting authority 4,40%

Group facilities & services 6,59% Health & social care (hospitals,

retirement homes, care homes) 24% School 24,10% Leisure 12% Armed forces, state services (military, police, fire brigade)) 4,50% Prison catering/accomodation 2,60% Company catering 21,30% Youth hostel 2,80% Collective catering company 8,60%

Distribution & Services 16,57% Distributor, Cash & Carry, wholesaler, importer 25,30% Logistics, transport 2,50% Industrial manufacturer 9,30% Small-scale manufacturer 18,70% Official institution 2,70% Training organisation, school, college 10,20% Media 2,40% Media, communications, advertising agency 10,80% Bank, financial institution, Investor 4,80% Purchasing office 2,80% Trading company 10,40%

Hotels 30,31%, Budget hotel (0, 1 star) 2,50% Budget hotel (2 stars) 10% Mid-range hotel (3 stars) 28,10% Luxury hotel (4 stars) 26,80% Luxury hotel (5 stars) 12,10% Palace hotel 2,70% Unclassified hotel (family/independently- run hotels, boutique hotel) 4,20% Holiday apartment complex/aparthotel/ holiday center or village 6,70% Self-catering cottage/chalet, B&B 6,20% Open-air tourism 0,80%

Other food channels 3,21% Leisure (cinema, leisure park, museum, tourist attraction) 3,40% Service station 0,20% Transport, travel (train, etc.) 0,70% Supermarket, superstore 4,10% Food shop 44,50% Other shop 42,60% Vending 3,10% Home delivery 1,50%

Commercial foodservice 22,73% Caterer, function organiser 5,80% Fast food 10,60% Cafeteria 0,90% Traditional restaurant 42,10% Cordon bleu restaurant (distinction: forks, macarons etc.) 9,70% Restaurant 1* (Michelin) 2,50% Restaurant 2* (Michelin) 0,60% Restaurant 3* (Michelin) 0,50% Café, bar, lounge, pub 8,80% Nightclub 0,40% Bistrot 18%

0,28%

0,54%

1,02%

2,13%

3,21%

3,21%

6,59%

13,40%

16,57%

22,73%

30,31%

Cruises

Casino

Laundry

Spa/wellness

Food artisans

Other food channels

Group facilities & services

Design & installation

Distribution & services

Commercial foodservice

Hotels

Food artisans 3,21% Baker 19,70% Cakes, pastries, chocolate, ices, confectionery 30,40% Pork butcher/ delicatessen 28,60% Butcher 8,90% Wine cellar 10,10% Dairy, cheesemonger 2,30%

Laundry 1,02% Laundry 51,50% Linen hire firm 21,80% Laundry equipment fitter 26,70%

Spa & wellness 2,13%

OUR VISITORS / PROFILE AND SEGMENTS

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36% Hotels

26% Distribution & services

5% Spa & wellness

18% Design & installation

12% Commercial foodservice

VISITORS /

3% Group catering

250 Top Buyers

100 journalists

over 100 partners

Luxury hotels, hotel chains / Restaurant chains / Promoters, project designers / Chefs / Unions and trade associations / Local authorities / Distributors /

Importers / Specifiers & international information providers / Consulting firms / Architects / Contractors

150 Top Buyers invited or hosted (Hotel and Catering industry investors)

Projects planned for the next 12 months Guaranteed investment

A specific programme for Top Buyers: International visitor targets

FOCUS ON INTERNATIONAL

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A BOLD & INNOVATIVE

EVENT

And in 2018 ?

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Architects & other experts

Jean-Philippe Nuel

Marc Hertrich & Nicolas Adnet

Julie Gauthron

Christophe Gautrand &

Benjamin Deshoulières

Your guides on this adventure!

STUDIO18 /

A pop-up spanning more than 3,000 m2 giving a spectacular backdrop! For

its 2nd edition, STUDIO18 once again offers all the very latest trends and

innovations.

/ PAVILION 7.1

Jean-Philippe Nuel and a team of young architects will present their vision of a bedroom and the need for adaptability and modular design ideas.

/ PAVILION 7.2

Marc Hertrich and Nicolas Adnet continue their work on catering areas via the Resto des Chefs, the Bar, the VIP/Press Club.

/ PAVILION 7.3

Christophe Gautrand, Benjamin Deshoulières and Julie Gauthron get to grips with our digital rooftop!

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/ The sommelier profession represented at EquipHotel! • Host of the best sommelier in France competition • Host of the UDSF (Union de la Sommellerie Française) General

Assembly • Organisation of wine masterclasses

/ Wine and Spirits Center

• A living area punctuated by animations and an ephemeral restaurant

• Organisation of wine masterclasses • Competitions • Tasting

/ The food offer with the Rungis village, in a cooking show format: each day, a chef will showcase a product and demonstrate different ways of cooking it.

/ The innovations showcase, with L’INNOVORE: selected tried-and-tested innovations will be featured prominently at the pavilion entrance

NEW FOR 2018 / PAVILION 7.2

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NEW FOR 2018 / PAVILIONS 2 & 3

/ Interior Design Centre, in association with Ameublement Français and CFAI (Conseil Français des Architectes d’Intérieur), a space providing information and advice to architects and specifiers in a friendly atmosphere.

/ Bar Lounge Restaurant Sandrine Alouf and Thierry Virvaire have teamed up to design and bring this new space to life. / The Signature area, upgraded and expanded for its second edition, will bring together a selection of fabric brands. It will also feature a bar with a dazzling set design. / The Senses Room. Francis Van de Walle welcomes urban artist Jérôme Mesnager. One of France’s leading street artists, Mesnager will apply his talents to carpets and wall fabrics, again exploring the theme of accessibility issues in hotel room design. / ‘Meet My Project’ will showcase 15 exceptional young international talents in furniture and object design.

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/ Spa Centre:

It includes:

• A lively space with

o a cycle of talks led by Isabelle Charrier, Sense of Wellness

o the “Les Meilleures Mains de France” competition (the Best Hands in France) on Sunday

o brand demonstrations

• A central bar for relaxation and chats space throughout the day

• A start-up area / ERGO ROOM has expanded Launched in partnership with the Paris regional health insurance fund (CRAMIF), this area is working to achieve its ambitious aim of bringing back the human dimension to employment The ERGO ROOM offers innovative products to improve employee conditions and the quality of their work This year, it will also tackle issue linked more specifically to the catering industry

NEW FOR 2018 / PAVILION 4

EQUIPHOTEL / 17 Challenges and entertainment guaranteed!

It’s 5 days of industry professionals holding their trade competitions, award ceremonies and events with all their peers in attendance.

International competitions were held – Pavillion 7.2 Chefs en Or International Final – Apprentices & Chefs / Masse Trophy / “Cuisine en Joute” culinary duels / Jean Delaveyne Trophy / René Lasserre Trophy / Le Gargantua / Elles ont du Talent ! / Arcoroc – EquipHotel Service Competition

4 Conferences/Conventions Restau’Co Conference / Collège Culinaire Annual General Meeting / Châteaux & Hôtels Collection Annual Convention /SEH General Meeting

/ OPENING EVENING RECEPTION: Sunday 11 November

/ BAR OFF where business meetings can be continued into the evening after EquipHotel

/ VIP/PRESS CLUB entirely redesigned to welcome journalists, VIPs,

and exhibitors with their clients

AND ALSO… /

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AND MAXIMISE YOUR NETWORKING

Come to EH18

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The EH sponsor must be a figure who:

/ Embodies the snow’s strong values alongside us,

/ Dares to innovate,

/ Shakes up received wisdom in the hospitality and catering sector,

/ Protects the interests of hotel and restaurant owners,

/ Supports the show in its strategic choices.

In 2012, he supported us in highlighting Transmission, best represented in the "Talent"

programme.

In 2014, he worked with us on hospitality and welcome with the programme

"Smile@EquipHotel"

Committed and inspired sponsors!

THE EQUIPHOTEL NETWORK /

Serge TRIGANO Alain DUCASSE

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Our EH16 top hospitality influencers club

THE EQUIPHOTEL NETWORK /

A Club based on exchange and reflection on future consumption patterns and their impact on the

hospitality market. Personalities of HORECA sector (architects, designers, establishment owners, chefs...)

and visionary senior executives able to decrypt emerging trends.

Serge TRIGANO Mama Shelter

Jean-François RIAL Voyageurs du

Monde

Thierry MARX Mandarin

Oriental

Thierry TEYSSIER La Pâtisserie des

Rêves

Serge DIVE Beyond

Luxury Media

Olivier BON Experimental

Group

Romée DE GORIAINOFF Experimental

Group

Dominique OZANNE Hôtels de

Foncière

des Régions

Some names…

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Support from Paris City Hall, the Regional tourism authority and the Paris Convention and Visitors Bureau.

Exclusive support from the major trade associations and unions, all members of our Executive Committee:

Support from official institutions:

270 partner trade associations and unions

Partnership with agencies

The specialist agencies promoting the attractiveness of France. Business France and Promosalons support you in your international development.

THE EQUIPHOTEL NETWORK /

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MEDIA SPACE

/ More than 90 media partners in France:

119 adverts, 180 banners, 36 online-invitations sent out

/ 110 media partners abroad:

130 adverts, 87 banners and newsletters

A COMPREHENSIVE COMMUNICATION PLAN /

DIRECT MARKETING

400 000 invitations cards mailed out

Some 20 newsletters sent to a database of more than 150,000 qualified leads

PRESS RELATIONS

Press office:

Editorials in mainstream and financial press

Coverage by 463 journalists in 2016

SOCIAL MEDIA

#EH18

Presence on key social networks

A broad, multichannel promotional campaign to guarantee the event’s visibility in France and worldwide

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/ 8 international experts fully dedicated to promotion to international visitors

/ Volume strategies applied to high potential markets

/ Segmented strategies for key large export players

The strength of an international group

A strategy tailored to individual markets

/ EquipHotel, one link in a major international group: EquipHotel is organised by Reed Expositions France, the world 's leading exhibition organiser with 37 subsidiaries worldwide

/ Joint promotional operations in synergy with world leading shows (SIAL, M&O, etc) Gastronomy & Design [Italy, Denmark, UK, Sweden, etc.]

/ Synergy with other Reed Hospitality shows Marocotel, Equipotel Sao Paulo

/ An ambassadors’/influencers’ Club: a major international voice targeting key players in the hospitality industry

A SPECIFIC INTERNATIONAL PROMOTION PLAN /

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Short and medium-term high potential investors, including:

/ Hotel and restaurant investors

/ Distributors - Importers

/ Architects and interior designers

/ Specialist design consultancies

/ Chief Executives and Purchasing Managers of high-end hotel chains

During the 5 days of the show, the Top Buyers Club will provide a preferential service to French and international visitors.

THE TOP BUYERS CLUB /

Who for?

What services will our Top Buyers benefit from at EH?

/ Dedicated show entrance

/ Guided tour in French and English of the show and of iconic Parisian hotels (in French & English)

/ Access to the VIP Club Lounge

/ The stays of 150 VIP TOP BUYERS (investment projects in excess of €500K) will be entirely paid for by EquipHotel (travel to and/or stay in Paris).

Invite your clients and sales contacts to join the Top Buyers Club!

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WITH

EQUIPHOTEL TOOLS

Boost your visibility

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YOUR PARTICIPATION OBJECTIVES

POSITIONNING

Objective met for 88% of repeat exhibitors and 85% new exhibitors

42% of visitors wish to see a full supplier range

52% are looking for new suppliers

Guarantee your visibility at EquipHotel Show that you belong to a sector Build awareness

Some examples

Logo on floor plan

Name at top of exhibitor list

Floor slabs

Partnering a space in STUDIO18 with your content

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YOUR PARTICIPATION OBJECTIVES

PRODUCT / INNOVATION

30% of visitors are planning to invest and want to place an order

72% of visitors come to find new products

Guarantee visibility of product innovation at EquipHotel Guarantee testing or demonstration of product

Advertising banners or spaces

Advertisement in pocket guide

Handouts at receptions

Participation in INNOV18

Highlight your products in STUDIO18

Some examples

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CONTACTS

77% of visitors play an active role in purchasing decisions

Generate footfall on your stand Generate sales leads

Reproducing your logo on exhibition invitation cards

Creation of tailor-made feature creating footfall on your stand

YOUR PARTICIPATION OBJECTIVES

Some examples

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NETWORKING

¼ of the show's participants come to enhance their network

68% visit the show's special features

53% approve of EquipHotel's active role on the market

Exchange with colleagues

from your market

Reinforce commercial ties

Privatise a space in STUDIO18

to create your own event

Become involved in the

show's PR events to target

leaders and invite clients

YOUR PARTICIPATION OBJECTIVES

Some examples

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HIGHLIGHT CONTENT!

EquipHotel offers a wide range of sponsorship and visibility opportunities!

The partnership team is at your entire disposal to set up a collaborative and tailored project with our company.

Deployment of a communication plan around a statement: brand, content, expertise, know-how, launch, products, etc.

Fulfil your strategic objectives and deliver detailed and qualitative content to a professional audience

Become part of STUDIO18, a live-establishment to be built on EquipHotel

Highlight your products on a forum

Organise your own networking event… whatever the budget

Become proactive in your own show: join us in creating the content to suit you and to reflect your know-how!

YOUR PARTICIPATION OBJECTIVES

Some examples

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HIGHLIGHT MY NEW PRODUCTS

81% of visitors come to the show to discover new products and services*

Take part in INNOV18

* Source: 2016 EquipHotel visitor survey

/ A program to highlight your innovation and new products

/ A competition supported by experts

/ An exclusive emphasis:

• Innovations highlighted before the show: web site, social networks, press

conferences, etc.

• Press conference

• On-site promotion: specific signage, presence in the visitor guide, etc.

• Special "Innovation Trail" on site

→ In 2016, more than 350 innovations were declared. Join INNOV18!

YOUR PARTICIPATION OBJECTIVES

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AT YOUR SERVICE

ONE TEAM

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EXHIBIT WITHOUT ANY STRESS / Exhibiting at EH18 is made easy

with our team’s help and assistance!

A single e-mail address: equiphotelandyou@reedexpo.com (your questions answered in under 48 hours)

A phone hotline available in the 6 months running up to the event

Meetings to help exhibitors plan their event

Schedule of actions to carry out up to the show

Exhibitor Passport: useful information and handy addresses

An exhibitor space and invoicing space available 24h/24 (4 months before the show).

Concierge service at Organiser’s Office

Special Foreign Exhibitor Service with a dedicated desk and bilingual staff

Special Premium service including fast-track queuing and on-stand supervision

Incident tracking service at the Organiser’s Office

On-site, all requests dealt with in 2 hours.

Complimentary coffee served at the Organiser’s Office during stand build-up

Morning coffee reception at the VIP lounge on the 5 mornings of the show

During the show, SMS mailings of the key events not to be missed

Access to the VIP / Press lounge.

To support you:

To help you during EH18:

On site:

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Rim BELGACEM / Responsable commerciale International

rim.belgacem@reedexpo.fr +33 (0)1 47 56 50 53

YOUR CONTACT /

DO YOU HAVE ANY QUESTIONS? LET’S TALK!

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www.equiphotel.com

FOLLOW US ON SOCIAL MEDIA /

#EH18