env1008 wastate cultivating common ground 8steps...

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Developing Effective Coalitions:Developing Effective Coalitions:The 8The 8--Step ProcessStep Process

1.Analyze program objectives, determine whether to form a coalit1.Analyze program objectives, determine whether to form a coalitionion

2. Recruit the right people2. Recruit the right people

3. Devise preliminary objectives and activities3. Devise preliminary objectives and activities

4. Convene the coalition

5. Anticipate necessary resources5. Anticipate necessary resources

6. Develop a successful structure6. Develop a successful structure

7. Maintain coalition vitality7. Maintain coalition vitality

8. Improve through evaluation8. Improve through evaluation

www.preventioninstitute.orgPILC2048-106 08/02

Funded by: Funded by: Clarence E. Heller Clarence E. Heller Charitable Foundation Charitable Foundation and the and the Columbia FoundationColumbia Foundation

Cultivating Common GroundCultivating Common GroundLinking Health Linking Health and Sustainable Agricultureand Sustainable Agriculture

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ENV1007_SW Marketing CCG 03/08/05

www.preventioninstitute.orgPIJT3015-45 09/02

AA

Step 1Step 1


nalyze your programnalyze your program’’s objectives and s objectives and determine whether to form a coalition.determine whether to form a coalition.

Clarify current objectivesClarify current objectives

Examine approaches which might be Examine approaches which might be effectiveeffective

Assess current community strengths Assess current community strengths and needsand needs

Developing Effective CoalitionsDeveloping Effective Coalitions

Health ImpactsHealth Impactsof the Current Food Systemof the Current Food System

Over Production of a Range of Unhealthy Food Over Production of a Range of Unhealthy Food ProductsProducts

Use of and Exposure to ToxinsUse of and Exposure to Toxins

Dangers to Farmer and Worker Health and SafetyDangers to Farmer and Worker Health and Safety

Antibiotic ResistanceAntibiotic Resistance

FoodborneFoodborne Illness Illness

Respiratory Illness and Poor Air QualityRespiratory Illness and Poor Air Quality



Step 2Step 2


Recruit the right people.Recruit the right people.

Identify people working on the issueIdentify people working on the issueConsider who has influenceConsider who has influenceDetermine who will be supportiveDetermine who will be supportiveIdentify who may put obstacles in your pathIdentify who may put obstacles in your pathConsider how many people Consider how many people should be involvedshould be involved


The Food SystemThe Food System



Fresh Food CoalitionFresh Food Coalition

Grocers / Grocers /

Small store Small store

ownersowners

Food SecurityFood Security

Public Public

HealthHealthPlannersPlannersFarmersFarmers

Health Care Health Care Providers/ Providers/ PurchasersPurchasers

Public/ Private Public/ Private transportationtransportation

BoysBoys& Girls & Girls

ClubsClubs

Sustainable Agriculture

Sustainable AgricultureGroupsGroups

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Coalition Coalition Members Members Wear Wear


PIJT3015-08 09/02

2HatsHats

Types ofTypes ofCollaborationsCollaborations

GrassrootsGrassrootsCommunityCommunity--

Based Based OrganizationsOrganizations

Governmental Governmental OrganizationsOrganizations


Partnerships Partnerships Among SystemsAmong Systems

HealthHealth AgricultureAgriculture

EducationEducation

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Forming Broader PartnershipsForming Broader Partnershipsto Meet Mutual Goalsto Meet Mutual Goals


Step 3Step 3


Set preliminary objectives and activities.Set preliminary objectives and activities.

Propose a variety of activities to Propose a variety of activities to meet membersmeet members’’ needs and skillsneeds and skills

Identify shortIdentify short--term successesterm successes


Source: Prevention Institute, 2004www.preventioninstitute.org

NPA1010_Neighborhood Food Env_APHA 11/08/04

www.preventioninstitute.orgNPA1018_LAHealthAction_022405

Influencing Policy and LegislationInfluencing Policy and Legislation

Changing Organizational PracticesChanging Organizational Practices

Fostering Coalitions and NetworksFostering Coalitions and Networks

Educating ProvidersEducating Providers

Promoting Community EducationPromoting Community EducationStrengthening Individual Knowledge and SkillsStrengthening Individual Knowledge and Skills

The Spectrum of PreventionThe Spectrum of Prevention

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Step 4Step 4


Convene the coalition...Convene the coalition...

……through a meetingthrough a meeting

……through a workshopthrough a workshop

……through a conferencethrough a conference


Step 5Step 5


Anticipate the necessary resources.Anticipate the necessary resources.


Step 5Step 5


Anticipate the necessary resources.Anticipate the necessary resources.

ClericalClericalMeeting planning, preparation and Meeting planning, preparation and facilitationfacilitationMembership recruitment, orientation Membership recruitment, orientation and encouragementand encouragementResearch and data collectionResearch and data collectionParticipation in activities and projectsParticipation in activities and projects


www.eatbettermovemore.orgPILM2057b-04 02/00

Step 6Step 6


Devise a successful coalition structure.Devise a successful coalition structure.


Should coalition be ad hoc or ongoing?Should coalition be ad hoc or ongoing?How long and frequent should meetings be?How long and frequent should meetings be?Should agencies officially join Should agencies officially join the coalition?the coalition?How will decisions be made?How will decisions be made?How will agendas be structured?How will agendas be structured?How much will members realistically How much will members realistically participate between meetings?participate between meetings?

Step 7Step 7


Maintain the coalitionMaintain the coalition’’s vitality.s vitality.


Difficulties generally arise due to:Difficulties generally arise due to:poor group dynamicspoor group dynamics

inadequate membership participationinadequate membership participation

ineffective coalition activitiesineffective coalition activities

external changes which external changes which affect the coalitionaffect the coalition’’s missions mission

The The TensionTension

of of TurfTurf

8080


Chronic Chronic DiseaseDisease

PreventionPrevention

Sustainable Sustainable AgricultureAgriculture

Cultivating Common GroundCultivating Common GroundForming Broader Partnerships for Mutual BenefitForming Broader Partnerships for Mutual Benefit



““I think everyone regardless of income deserves the benefits I think everyone regardless of income deserves the benefits of organic and of organic and

pesticidepesticide--free food,free food,

butbutsince these options are since these options are

usually more expensive, itusually more expensive, it’’s hard s hard to make the case from a strictly to make the case from a strictly

antianti--hunger perspective.hunger perspective.””



Differences in Paradigms and FocusDifferences in Paradigms and Focus

Systems Orientation vs. Individual OrientationSystems Orientation vs. Individual Orientation

Precautionary Principle vs. Indisputable ProofPrecautionary Principle vs. Indisputable Proof

Appropriate Technology vs. HighAppropriate Technology vs. High--Tech FixesTech Fixes

Movement vs. DisciplineMovement vs. Discipline



“The conflict between organizations with seemingly

common goals.”

--Peck and Hague


Coalitions tend to be made up of passionate Coalitions tend to be made up of passionate membersmembers

NonNon--coalition related issues are brought into the coalition related issues are brought into the coalitioncoalition

Conflicting agendasConflicting agendas

Previous bad relationsPrevious bad relations

Control over the coalition Control over the coalition (identity, ideology, and strategy)(identity, ideology, and strategy)

Who gets recognition and resourcesWho gets recognition and resources

Why Do Turf Issues Arise?Why Do Turf Issues Arise?3838Strategic PartnershipsStrategic Partnerships


When turf issues arise, utilize perceived neutrality When turf issues arise, utilize perceived neutrality of certain members (youth, survivors) to bring the of certain members (youth, survivors) to bring the coalition back to its purpose.coalition back to its purpose.

Try thisTry this:: If the chair senses turf issues are arising, If the chair senses turf issues are arising, space should be made during a meeting for a space should be made during a meeting for a speaker who can remind the coalition of its speaker who can remind the coalition of its purpose.purpose.

RECOMMENDATIONRECOMMENDATION

The Big PictureThe Big Picture


Turf battles can only be addressed if Turf battles can only be addressed if members admit that they exist. members admit that they exist. Acknowledge that conflict exists and discuss Acknowledge that conflict exists and discuss potential causes.potential causes.

Try thisTry this:: Coalition leadership should set the Coalition leadership should set the tone that turf is tone that turf is ““not a four letter word.not a four letter word.””

RECOMMENDATIONRECOMMENDATION

Make Struggles OvertMake Struggles Overt


““The overall frame, best reflective of The overall frame, best reflective of

all the sectors, is all the sectors, is ‘‘fresh foodfresh food’’ or or

‘‘farm fresh.farm fresh.’’ The concept of fresh The concept of fresh

food carries the overall vision of food carries the overall vision of

sustainability without tying it to sustainability without tying it to

rigidly to the specifics and details rigidly to the specifics and details

that may lead to objections.that may lead to objections.””


ENV1007_SW Marketing CCG 03/08/05Photo: Lisa Hamilton

Step 8Step 8


Make improvements through evaluation.Make improvements through evaluation.

Ask for feedbackAsk for feedbackEvaluate the effectiveness of Evaluate the effectiveness of specific activitiesspecific activitiesKnow when it is time to dissolve, Know when it is time to dissolve, disband, or change the structure disband, or change the structure of the coalitionof the coalition


Part VIPart VI

EvaluationEvaluation

8282Strategic PartnershipsStrategic Partnerships


The field of evaluation The field of evaluation must be must be

expanded expanded to enhance to enhance

violence prevention violence prevention results.results.


Toward a more comprehensive evaluationToward a more comprehensive evaluation

Current State:Current State:LinearLinear

Single programsSingle programs

Singular approachesSingular approaches

Simplified effortsSimplified efforts

VacuumVacuum

Must Include:Must Include:StrategyStrategy

Integrated partnershipsIntegrated partnerships

Multifaceted effortsMultifaceted efforts

InteractiveInteractive

ContextContext


Creating Creating a Collaborative a Collaborative

MovementMovement

Photo: Lisa Hamilton www.preventioninstitute.org


……Find ways to Find ways to take care of yourself and take care of yourself and support your cosupport your co--workers.workers.

Avoid burnoutAvoid burnout……

PREVENTION PROGRAMContra Costa County, California

www.preventioninstitute.orgCB1001-56 04/04

---- Cherie R. BrownCherie R. Brown

““CC oalition organizers should avoid getting oalition organizers should avoid getting so caught up in any one effort as to so caught up in any one effort as to view it as view it as ‘‘make or break.make or break.’’

Every effort prepares for greater Every effort prepares for greater and more sustained efforts in the future.and more sustained efforts in the future.””

Recognize Unintended SuccessesRecognize Unintended Successes3838Strategic PartnershipsStrategic Partnerships


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fax: (510) 663fax: (510) 663--12801280

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Community Food Environments in Community Food Environments in Midwest and SoutheastMidwest and Southeast

Source: Kimberly Morland, et al. American Journal of Preventive Medicine, 2002.

IndustryIndustry LowLow--Wealth Wealth HighHigh--WealthWealthGroupGroup NeighborhoodNeighborhood NeighborhoodNeighborhood

Bars/TavernsBars/Taverns

77 2727

2626 2424

3535 1111

SupermarketsSupermarkets

Carry out eating Carry out eating placesplaces

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